or


[08/08/07 - 09:55 PM]
AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men
The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time.

[via press release from AMC]

AMC Launches Customized Multi-Platform Content Celebrating Advertising Legends to Promote Mad Men

Legends Featured On-Air and Online Include

Jerry Della Femina, Bob Jeffrey, and Martin Puris

August 08, 2007 - New York, New York - In support of AMC's critically acclaimed original drama Mad Men, the network announced today a multiplatform campaign to promote the series while celebrating legendary advertising veterans from the 1960's. AMC will create customized vignettes that are thematically in line with the series, capturing the cinematic quality of the show and the essence of the era. The beautifully produced spots will feature ad industry veterans including Jerry Della Femina, Bob Jeffrey, and Martin Puris and others, sharing their personal stories from that time. Mad Men, which is created and executive produced by Matt Weiner (Sopranos), is set in 1960 New York and chronicles the lives of the ruthlessly competitive men and women of advertising industry.

"AMC's Ad Legends campaign is a tribute to the iconic industry veterans that shaped the world of advertising," stated Rob Sorcher, executive vice president of programming, packaging and production for AMC. "We had a unique opportunity with Mad Men to expand the scope of our campaign and step beyond traditional marketing techniques while also supporting the network's strategy of creating high quality original content for our air and online. It is an honor for us to work with these icons and showcase their stories."

AMC will create over 14 beautifully produced 30 second vignettes that will run exclusively on AMC and AMC online (www.amc.tv). The campaign will launch on August 9th and continue throughout the airing of the series. Each spot will showcase the personal story from one of the legends, beginning with Jerry Della Femina. Femina, who started in the ad industry in 1961, was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has been cited as A Creative Leader Since 1980 by The Wall Street Journal.

Other featured ad legends include: George Lois, who gained fame and major awards with his bold work between 1958 and 1978, including ads for Wolfschmidt Vodka, Xerox, and MTV. He also became the youngest inductee into the Art Directors Hall of Fame. Martin Puris has over thirty years of experience building some of the world's most esteemed brands, including BMW, Club Med, and UPS and Joy Golden, a copywriting veteran, has been in the ad business for over 55 years.

Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of The Sopranos Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

AMC is delivering record performance into 2007, garnering year over year growth among all key demographics in primetime. In addition to its growth, AMC is ranking as a Top 10 in prime Men 25-54 delivery among all ad-supported networks for the year, an increase of 9% year to year for the network. Available to over 91 million homes, and recently coming off of the networks best July performance in prime key demos, AMC is also ranked a Top 10 network in impression growth in all of cable for Men 18-49 (up 20,000 ranked #7), #5 for Men 25-54 (up 24,000), and #5 for A25-54 (up 42,000) for 2007 to date.

Source: Nielsen Media Research. 1/1/07-7/29/07. Prime M-Su 8-11p. Live data. Prime M-Su 8-11p. M25- 54 (000) delivery rank among all ad-supported cable networks broadcasting more than 51% of the daypart; Growth based on 2007 to date (1/1/07-7/29/07) vs 2006 to date (12/26/05-7/30/06) primetime raw impression (000) growth among A25-54, M25-54, M18-49.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91 million homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials AMC has garnered many of the industry's highest honors, including 16 Emmy awards, and three Golden Globe � nominations for its first original movie, Broken Trail.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company. A division of Cablevision Systems Corporation Copyright 2007 Rainbow Media Holdings LLC Privacy Policy





  [august 2007]  
S
M
T
W
T
F
S
   


· MAD MEN (AMC)





[02/27/17 - 01:30 PM]
Video: VH1's Hit Series "Love & Hip Hop: Atlanta" Supertrailer
The new season premieres Monday, March 6 at 8:00/7:00c on the cable channel.

[02/27/17 - 12:19 PM]
Hallmark Channel Announces World Premiere of "Like Cats and Dogs," Starring Cassidy Gifford and Wyatt Nash, Premiering Exclusively on Network April 15
In "Like Cats And Dogs," Lara (Gifford) is a dog lover, while Spencer (Nash) is a cat lover. Spencer and Lara could not be more different.

[02/27/17 - 11:45 AM]
2017 Oscars Average 32.9 Million Viewers with 96% Retention Year to Year - TV's Top Entertainment Telecast in 1 Year
ABC spins the numbers for Sunday, February 26.

[02/27/17 - 11:04 AM]
Showtime(R) Orders a New Season of "The Circus" Offering an In-Depth Look at the First 100 Days of the Trump Administration
Returning Sunday, March 19, the show will examine the riveting and unprecedented events unfolding - both inside and outside the Beltway - in President Donald Trump's first 100 days in office.

[02/27/17 - 10:23 AM]
Phil Mickelson Kicks off Season 7 Premiere of "Feherty," Monday, March 6 at 9 p.m. ET
Part II of Feherty's interview with Mickelson will premiere the following Monday, March 13 at 9 p.m. ET on Golf Channel.

[02/27/17 - 10:09 AM]
Oscar(R)-Winner J.K. Simmons Guest Stars in Brand-New "SpongeBob SquarePants" Episode Premiering Saturday, March 4, at 10:00 a.m. (ET/PT) on Nickelodeon
Immediately following is a special half-hour episode of "Bunsen is a Beast" at 10:30 a.m. (ET/PT), featuring a crossover with longstanding series "The Fairly OddParents."

[02/27/17 - 09:13 AM]
Netflix Congratulates Filmmakers of The White Helmets
Said the company: "Netflix congratulates Joanna Natasegera and Orlando Von Einsiedel for a well deserved Oscar win for The White Helmets, an incredibly timely documentary focusing on the bravery of Syrian humanitarians."

[02/27/17 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Wins Big with Oscars
Last night's ceremony is on par with a year ago among total viewers but down more than 10% among adults 18-49.

[02/27/17 - 08:00 AM]
Amazon Original Special "An American Girl Story - Ivy & Julie 1976: A Happy Balance" to Premiere on Prime Video Friday, March 24
Set in 1976 San Francisco, Ivy Ling (Nina Lu) is a 10-year-old Chinese-American girl who struggles with finding a balance between her two cultural identities: Chinese and American.

[02/27/17 - 06:44 AM]
Academy-Award Winning Documentary "O.J.: Made in America" to Air on ESPN2 Over Five Nights
Additionally, the nearly eight-hour film will air with limited interruption from 1 a.m. - 9 a.m. ET on Saturday, March 4.

[02/27/17 - 06:03 AM]
Video: Experience a New World - Bright Comes to Netflix This December
From the director of Suicide Squad and End of Watch, David Ayer, comes a new film starring Will Smith, Joel Edgerton and Noomi Rapace.

[02/27/17 - 06:00 AM]
Amazon Studios Orders Original Dramatic Series "Fortitude" from Sky Vision
The first season has also been available on Prime Video in the US since January 2016, with more than 2,000 four and five star reviews from customers.

[02/27/17 - 12:20 AM]
Statement by PricewaterhouseCoopers Regarding Oscar(R) for Best Picture
"The presenters had mistakenly been given the wrong category envelope and when discovered, was immediately corrected," said the company. "We are currently investigating how this could have happened, and deeply regret that this occurred."

[02/26/17 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's NBA coverage leads the night among adults 18-49.

[02/26/17 - 08:34 AM]
"SNL" Encore Is #1 for the Night in 18-49 Metered Market Results
NBC spins the numbers for Saturday, February 25.