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LMN Scores Two First Place Finishes Among Female Subscribers in Latest 2007 Beta Cable Subscriber Study
For the Past 10 Years, LMN Has Been Ranked the #1 Mid-Sized Network on
'Interest'
- LMN ranks #1 for the sixth year in a row in 'Aided Network Awareness' -
NEW YORK, Aug. 8 -- LMN (Lifetime Movie Network), the
second most-watched women's network on basic cable, continues to be a
highly valued midsize/emerging network among Women Cable/Dish Subscribers,
according to the 2007 Beta Cable Subscriber Study. The network maintained
its top status among this group in "aided network awareness" and "#1
interest" midsize/ emerging network for the 10th consecutive year.
LMN ranked #1 on aided awareness among All Adults (90%) for the sixth
year in a row when compared with other mid-sized networks (on par with last
year, 88%). This year, the awareness among Women 18+ increased 6 percentage
points to 96% (up from 90% in 2006).
Among Women 18+
-- LMN also came in first place on awareness among Women 18-49 and Women
18-34 (96% for both) with levels on par with the levels attained in
2006 (94% and 93% respectively).
Among Women 18+, LMN was the #1 mid-sized network on "Interest." More than
two-thirds (67%, same as 2006, and down from 73% in 2005) expressing high
interest ("4" or "5" on a 5-point interest scale) in the network based on
a 50 word description. For the past ten years, LMN has maintained its 1st
place position on these women.
Among Women 18+
-- LMN also ranked 1st among Women 18-49 (67%) and Women 18-34 (68%)
Telephone interviews were conducted in April/May of 2007 among a national
sample of 1,000 adults aged 18+ that was evenly divided by gender.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime
Digital (including LifetimeTV.com) are part of LIFETIME Entertainment
Services, a 50/50 joint venture of The Hearst Corporation and The Walt
Disney Company.
SOURCE LIFETIME
http://www.lifetimetv.com
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