or


[10/02/07 - 11:59 AM]
ESPN Announces Start of Production on Six-Part Reality Series Varsity InC.
The series, from the creator of MTV's "Two-a-Days," is tentatively scheduled to debut Thursday, Nov. 29 at 11 p.m. ET on ESPN2.

[via press release from ESPN]

ESPN Announces Start of Production on Six-Part Reality Series Varsity Inc.

First Series from New ESPN Content Development Unit to Focus on Perennial Football Power West Monroe (La.) High School

Production has begun for a new six-part (four hours) reality series on ESPN, Varsity Inc. Presented by Old Spice, chronicling the 2007 season of the West Monroe (La.) High School Rebels - and the town's obsession with the game - as they fight to stay atop the Louisiana football heap. The series represents the first comprehensive effort from the newly established ESPN Content Development (ECD) unit. Produced in conjunction with Jason Sciavicco (the creator of MTV's Two-a-Days) and his company Horizon Entertainment, Varsity Inc., is tentatively scheduled to debut Thursday, Nov. 29 at 11 p.m. ET on ESPN2 and generally will be aired Thursdays at 11 p.m. through December 27. Additional content support is planned for ESPN360.com and ESPN.com with re-airs slated for ESPNU.

"Varsity Inc. hits at the core of what ECD endeavors will be going forward: it's a compelling, impassioned story that goes beyond just sports, and offers high quality, multi-purpose content for a variety of our businesses," said Keith Clinkscales, ESPN senior vice president, content development and enterprises.

Sciavicco, creator and executive producer for the series, added, "Football is an undeniable presence in our culture; Varsity Inc. depicts what it's like to play the game at a consistently high level. This series will give viewers an in-depth look at the stress, the drama and the dedication these coaches and kids experience. It's amazing to see how far they will push themselves to achieve success both on and off the field."

West Monroe Rebels

Currently filming, the series will capture the frenzy and the fervor surrounding the West Monroe Rebels as well as the personal struggles and triumphs of the players and coaches themselves. The team is one of the most successful in Division 1-5A having won six state championships and two national crowns since 1993. Called "West Monroe Mania," on Friday nights in the fall, the stores close down early and everyone's either tailgating or talking strategy as game time grows near. On average, some 13,757 fans fill the Rebels' home stadium each game, several hundreds more than the town population of West Monroe.

ESPN CONTENT DEVELOPMENT

The new ESPN Content Development (ECD) unit (formerly ESPN Original Entertainment) serves as the incubator of original content for placement throughout ESPN Inc.'s vast media portfolios. Charged with developing and producing original content, ECD programming includes award-winning documentaries, original movies, reality series, news and information programs, the Tribeca/ESPN Sports Film Festival, scripted and unscripted dramatic series and groundbreaking televised events such as ESPN owned-events The X Games � the world's leading brand in actions sports events and competition, and The ESPYs which recently celebrated its 15th anniversary. ECD continues to plant itself firmly on the cutting edge of sports and entertainment television, and event creation. With projects such as the four-hour, two-part film event Black Magic and the all-access documentary Bobby V in Japan slated for Spring 2008, ECD serves both the passionate sports fan and the more casual viewer, and strives to expand ESPN's already industry-leading offerings in live events and sports news & information programming.

HORIZON ENTERTAINMENT

Horizon Entertainment was created by Emmy� Award winning television producer Jason Sciavicco. Established in 2007 and experienced in reality-based series and documentaries, Horizon Entertainment can shift a fantastic idea from concept to reality. The company is represented by the William Morris Agency, giving Horizon Entertainment the ability to solicit and secure network homes for projects, develop brand identities and ancillary opportunities. Based in Atlanta, Georgia, Horizon Entertainment offers an array of producing, consulting and production services.





  [october 2007]  
S
M
T
W
T
F
S
 


· TWO-A-DAYS (MTV)
· VARSITY INC. (ESPN2)





[09/16/14 - 03:07 PM]
Lifetime Announces Premiere Dates for "Project Runway All Stars" and "Project Runway: Threads"
Alyssa Milano hosts the former series, which returns Thursday, October 30 at 9:00/8:00c.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 02:31 PM]
GSN and Jerry Springer Taking "Baggage on the Road" in New Traveling Spinoff of Hit Dating Game Show "Baggage"
"It's hard to be shocked in my line of work, but I'm continually amazed at how revealing the contestants on the show have been," says Springer.

[09/16/14 - 02:00 PM]
Nomination Period for Fourth Annual "Fox Writer's Intensive" Begins Today
Nominations can be submitted by one of the FWI's partnering organizations or through submission by talent agents and management companies.

[09/16/14 - 01:20 PM]
Equestrian Coverage on NBCSN Highlighted by Central Park Grand Prix Live Thurs., Sept. 18 at 7 PM ET
The event features some of the world's top show jumpers including U.S. Champion Kent Farrington and Olympic gold medalists McLain Ward and Laura Kraut in a $200,000 FEI world ranking class.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:37 PM]
Mark Feuerstein Joins "Nurse Jackie"
He will play Barry Wolfe, a high-powered, cutthroat lawyer who will represent Jackie as she pieces her life back together following her arrest last season.

[09/16/14 - 12:07 PM]
"Ebola: Inside the Deadly Outbreak" to Simulcast On Discovery Channel and Discovery Fit & Health Thursday Sept. 18 at 10PM
The one-hour premiere special is a comprehensive look into the history, containment, and medical implications of this highly infectious disease.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 10:31 AM]
Famed Wire Walker Nik Wallenda to Attempt His Most Challenging Tightrope Walk Yet Over the Chicago Skyline Untethered
"Skyscraper Live with Nik Wallenda" will air live around the world in over 220 countries beginning at 7 PM ET/4 PM PT, Sunday, November 2 on the Discovery Channel.

[09/16/14 - 10:18 AM]
Spike TV Travels the Infamous Silk Road to Develop New Drama, "Deep Web," From Tony Krantz and Gary Oldman's Flying Studio Pictures
The project is the incredible saga of an ambitious computer aficionado in Silicon Valley who, with the help of his friends, evolves into an internet underworld crime boss fueled by a web portal where one can buy anything - from a kidney to cocaine to a rocket-launcher.

[09/16/14 - 10:13 AM]
CMT Heads Back to the Bayou This Fall with the Return of "Swamp Pawn" and "Swamp Hunters" Beginning Saturday, October 11 at 9 PM, ET/PT
A special crossover episode of the two series will premiere Saturday, November 8 at 9:00 p.m., ET/PT.

[09/16/14 - 09:53 AM]
Video: Tuesday's Are Getting a Little Happier When MTV's New Series "Happyland" Premieres on September 30 at 11:00 PM ET/PT
The project is a soapy teen dramedy exploring the underbelly of one of the country's most popular theme parks, going behind the scenes to reveal the not so magical reality of the park workers.