HALLMARK CHANNEL BEGINS FOURTH QUARTER ON A HIGH NOTE � NETWORK RANKS #5 IN PRIME TIME FOR WEEK OF OCTOBER 1

Hallmark Channel ranked #5 in Prime Time with a 1.2 HH rating for the week of October 1-7, the first full week of fourth quarter 2007. This success comes on the heels of last week's #8 Prime Time ranking and marks an increase of three full spots in the top 10. The network's ratings success continues to soar even amidst crowded broadcast and cable schedules, including new series premieres, NFL games and major league baseball division series.

The family-friendly network historically experiences stellar ratings during the final quarter of the year, underscored by its original holiday movies and theatrical movie premieres. In 2006, the network delivered its top two highest-ever-rated telecasts with the premiere of its original holiday movie "The Christmas Card," which scored an impressive 4.2 HH rating, and the U.S. television premiere of "March of the Penguins," with a 4.1 HH rtg.

Hallmark Channel will premiere four new original holiday movies this season: "A Grandpa for Christmas" (11/24), "All I Want for Christmas" (12/1), "The Note" (12/8) and "Love's Unfolding Dream" (12/15).

Source: Nielsen Media Research, 10/1-10/7/07