or


[10/17/07 - 01:16 PM]
Hallmark Channel Signs Applebee's as First-Ever Sponsor of a "Watch with Me" Initiative
In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS APPLEBEE'S AS FIRST-EVER SPONSOR OF A "WATCH WITH ME" INITIATIVE

Channel Also Teams with Cable in the Classroom for a Special "Watch With Me" Presentation of Original Movie "You've Got A Friend"

Hallmark Channel has signed Applebee's Neighborhood Grill & Bar as the first-ever advertiser of its "Watch With Me" public affairs initiative. The world's largest casual dining concept will sponsor a special encore airing of the network's original movie "The Reading Room," starring James Earl Jones, on Monday, October 29 (9-11 p.m., ET/PT). In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend," starring John Schneider, to air Tuesday, October 23 (9-11 p.m., ET/PT).

Applebee's signed on to sponsor this "Watch With Me" presentation of "The Reading Room" because the restaurant chain's neighborhood theme is well matched with the plot of the movie about a man opening a free neighborhood reading room for the residents of his community.

"We're thrilled about Applebee's sponsorship of �Watch With Me'," said Bill Abbott, Executive Vice President, Advertising Sales. "As the leading provider of family-friendly content we offer our advertising partners a quality environment in which to platform their products and core values."

This "Watch With Me" airing of "The Reading Room" will be supported by customized Applebee's on-air interstitials and a specially designed microsite. Throughout the original movie, the interstitials will direct viewers to www.hallmarkchannel.com to find out more about "Watch With Me" and Applebee's, and will underscore the importance of gathering everyone in the home together. The interstitials weave together clips from the movie with Applebee's special neighborhood messaging and present topical questions that relate to the theme of the movie. The microsite features family discussion topics, lessons and activities, including instructions on writing a story and building a book, ideas for family reading time, and links to associations that support reading and mentoring, such as Reading is Fundamental and Community For Youth.

To further support the network's "Watch With Me" public affairs initiative, Hallmark Channel has teamed up with Cable in the Classroom in order to reach the many educators and teachers that benefit from the organization's mission. Together, Hallmark Channel and CIC created a co-branded microsite featuring family viewing discussion topics, lessons and activities, recipes, and links to popular organizations for mentoring America's youth, including Boys & Girls Club of America and Big Brothers Big Sisters.

The network also donated DVDs of "You've Got A Friend" to the organization to distribute to educators interested in viewing/teaching the movie in their classroom. To obtain a free DVD educators are asked to e-mail Cable in the Classroom at video@ciconline.org. As it does for its monthly Cable in the Classroom movie presentations, the network also created an educator's guide revolving around the themes of the movie, available for free download at http://www.hallmarkchannel.com/publish/consumer/home/educator_guides.html.

Cable in the Classroom has also posted information about the movie airing on its website homepage and a link to reach the specially designed microsite. It can be reached at http://www.ciconline.org/hallmark.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [october 2007]  
S
M
T
W
T
F
S
 


· READING ROOM, THE (HALLMARK)
· YOU'VE GOT A FRIEND (MTV)











[09/22/14 - 09:21 AM]
ESPN's MLB Postseason Impact Games: Orioles-Yankees, Giants-Dodgers Full National Telecasts Added to Schedule
The network announced today it has added two additional Major League Baseball Postseason Impact Games to its schedule.

[09/22/14 - 09:14 AM]
USA Network to Premiere Original Comedy Series "Benched" on Tuesday, October 28th
Eliza Coupe stars in the single-camera comedy about a high-powered corporate lawyer's fall from grace into the rough-and-tumble world of the public defenders.

[09/22/14 - 09:06 AM]
Spike TV Presents an Evening of Eddie Alvarez's Greatest Fights
MMA fans can sit back enjoy Eddie Alvarez's two most memorable bouts against Michael Chandler for free on Spike TV on Saturday, September 27 at 10:00/9:00c.

[09/22/14 - 09:04 AM]
A Snowboard Pro Gets a Brand-New Bro in Nickelodeon's New Live-Action Buddy-Comedy, "Max & Shred," Premiering Monday, Oct. 6 at 7:30 P.M. (ET/PT)
Jonny Gray and Jake Goodman star in the series, airing weeknights at 7:30/6:30c.

[09/22/14 - 09:02 AM]
Paul Simon Joins Beck, Norah Jones, Dhani Harrison & Friends for This Week's George Harrison Celebration on "Conan"
The celebration, which begins tonight, also features previously announced performances of Harrison songs by Beck, Norah Jones, Dhani Harrison & Friends.

[09/22/14 - 08:44 AM]
Bounce TV Sets Second Season Premiere Date for "Family Time": Tues. Oct. 14 @ 10:00 p.m. ET
Plus: Bounce TV will encore the first season on Tuesday nights from 10:00-11:00 p.m. (ET) with two-episodes back-to-back starting September 23.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 08:26 AM]
"Jerrod Carmichael: Love at the Store," His First Stand-Up Comedy Special for HBO, Debuts Oct. 4; Spike Lee Directs
Prior to the premiere of his special, Carmichael embarks on a six-city Love at the Store Tour, beginning Sept. 24 in Philadelphia and culminating Sept. 30 in Los Angeles.

[09/22/14 - 07:42 AM]
SundanceTV Begins Production on Sophomore Season of Original Drama "The Red Road"
Jason Momoa, Martin Henderson and Julianne Nicholson co-star in the new season, due in mid-2015.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 06:48 AM]
ION Television Invites Viewers to "Get Wrapped Up in the Holidays!" with Five All-New Original Holiday Movies
The new titles, including "Merry Ex-Mas," "A Christmas Mystery," "A Christmas Kiss II," "A Perfect Christmas List" and "Back to Christmas" begin airing Sunday, November 30.

[09/22/14 - 06:00 AM]
Kudos, AMC and Channel 4 Strike New Partnership Deal on "Humans"
The series is set in a parallel present where the latest must-have gadget for any busy family is a "Synth" - a highly-developed robotic servant eerily similar to its live counterpart.

[09/22/14 - 03:01 AM]
OK! TV Produced Special "Ray Rice: Celebrity Bad Behavior" Is an In-Depth Look at Celebrities and Athletes After Their Brushes with the Law
The special premieres this Tuesday, September 23 at 10:00/9:00c on ReelzChannel.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.