or


[10/17/07 - 01:16 PM]
Hallmark Channel Signs Applebee's as First-Ever Sponsor of a "Watch with Me" Initiative
In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS APPLEBEE'S AS FIRST-EVER SPONSOR OF A "WATCH WITH ME" INITIATIVE

Channel Also Teams with Cable in the Classroom for a Special "Watch With Me" Presentation of Original Movie "You've Got A Friend"

Hallmark Channel has signed Applebee's Neighborhood Grill & Bar as the first-ever advertiser of its "Watch With Me" public affairs initiative. The world's largest casual dining concept will sponsor a special encore airing of the network's original movie "The Reading Room," starring James Earl Jones, on Monday, October 29 (9-11 p.m., ET/PT). In addition, Hallmark Channel has teamed with Cable in the Classroom on a special "Watch With Me" multi-dimensional presentation of its original movie "You've Got A Friend," starring John Schneider, to air Tuesday, October 23 (9-11 p.m., ET/PT).

Applebee's signed on to sponsor this "Watch With Me" presentation of "The Reading Room" because the restaurant chain's neighborhood theme is well matched with the plot of the movie about a man opening a free neighborhood reading room for the residents of his community.

"We're thrilled about Applebee's sponsorship of �Watch With Me'," said Bill Abbott, Executive Vice President, Advertising Sales. "As the leading provider of family-friendly content we offer our advertising partners a quality environment in which to platform their products and core values."

This "Watch With Me" airing of "The Reading Room" will be supported by customized Applebee's on-air interstitials and a specially designed microsite. Throughout the original movie, the interstitials will direct viewers to www.hallmarkchannel.com to find out more about "Watch With Me" and Applebee's, and will underscore the importance of gathering everyone in the home together. The interstitials weave together clips from the movie with Applebee's special neighborhood messaging and present topical questions that relate to the theme of the movie. The microsite features family discussion topics, lessons and activities, including instructions on writing a story and building a book, ideas for family reading time, and links to associations that support reading and mentoring, such as Reading is Fundamental and Community For Youth.

To further support the network's "Watch With Me" public affairs initiative, Hallmark Channel has teamed up with Cable in the Classroom in order to reach the many educators and teachers that benefit from the organization's mission. Together, Hallmark Channel and CIC created a co-branded microsite featuring family viewing discussion topics, lessons and activities, recipes, and links to popular organizations for mentoring America's youth, including Boys & Girls Club of America and Big Brothers Big Sisters.

The network also donated DVDs of "You've Got A Friend" to the organization to distribute to educators interested in viewing/teaching the movie in their classroom. To obtain a free DVD educators are asked to e-mail Cable in the Classroom at video@ciconline.org. As it does for its monthly Cable in the Classroom movie presentations, the network also created an educator's guide revolving around the themes of the movie, available for free download at http://www.hallmarkchannel.com/publish/consumer/home/educator_guides.html.

Cable in the Classroom has also posted information about the movie airing on its website homepage and a link to reach the specially designed microsite. It can be reached at http://www.ciconline.org/hallmark.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [october 2007]  
S
M
T
W
T
F
S
 


· READING ROOM, THE (HALLMARK)
· YOU'VE GOT A FRIEND (MTV)





[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/28/15 - 04:35 PM]
"#DanceBattle America," ABC's New Dance Competition Special, Premieres Monday, September 14
Alfonso Ribeiro and Jordin Sparks host the one-hour special, which will follow the season premiere of "Dancing with the Stars."

[08/28/15 - 01:00 PM]
Rowan Blanchard and Paris Berelc Star in the Disney Channel Original Movie "Invisible Sister," Premiering Friday, October 9 on Disney Channel
The film is set to premiere as part of "Monstober," Disney Channel's month-long Halloween-themed programming event.

[08/28/15 - 11:08 AM]
The Might of the Empire Grows and Fan-Favorite Clone Troopers Debut in New Episodes of "Star Wars Rebels" Season 2 Beginning Wednesday, October 14
In "Star Wars Rebels" Season Two, past lives will be revealed and the destiny of our heroes will be changed forever.

[08/28/15 - 10:40 AM]
Christina Applegate to Guest-Star on New Comedy "The Grinder"
Additional guest castings for the new series include Emmanuelle Chriqui and Nat Faxon.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/28/15 - 07:05 AM]
USA Network Stars Support No More Campaign to End Domestic Violence and Sexual Assault in Upcoming "Law & Order: Special Victims Unit" Marathon on August 30
Aaron Tveit, Gina Torres, John Cena, Mark Feuerstein, Patrick J. Adams, Rami Malek, Sarah Rafferty and Daniel Sunjata are all featured in the 11-episode stunt.

[08/28/15 - 06:17 AM]
Brooke Burke-Charvet Returns as Co-Host for the 95th Anniversary Broadcast of Miss America
She joins previously announced judges Brett Eldredge, Taya Kyle, Kevin O'Leary, Amy Purdy and Zendaya, as well as Nick Jonas who will act as the official music curator of the evening.

[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.