HALLMARK CHANNEL'S HENRY SCHLEIFF FEATURED IN TWO NEW "WATCH WITH ME" SPOTS TO AIR OCT. 23 AND 29
Spots Lead Into "You've Got a Friend" and "The Reading Room"
Joining the list of celebrities who are appearing in support of Hallmark Channel's "Watch With Me" campaign � the network's public affairs initiative aimed to encourage family co-viewing and families spending more time together -- is the channel's own President and CEO, Henry Schleiff, who is featured in two new on-air spots.
Schleiff will be seen in two brief segments introducing two popular movies which have been designated "Watch With Me" events: "You've Got a Friend," airing Tuesday, October 23 (9-11 p.m., ET/PT) and "The Reading Room," airing Monday, October 29 (9-11 p.m., ET/PT). These spots will also air prior to future "Watch With Me" events.
The first of Schleiff's spots highlights that he is speaking not only in his capacity as a network executive but, even more importantly, as a parent of two teenage boys, about the need for quality programming that can be comfortably watched with family members � like the series and movies on Hallmark Channel.
The second Schleiff spot highlights Hallmark Channel's strong ties to its Kansas City-based parent, Hallmark Cards, and to its own rich history of family values.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.