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[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





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· AMAZING RACE, THE (CBS)





[10/22/25 - 01:23 PM]
Great American Media to Broadcast the 2025 National Christmas Tree Lighting Ceremony
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[10/22/25 - 01:18 PM]
Apple Original Films Lands "Sponsor," New Psychological Thriller Starring and Co-Written by Jason Segel
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[10/22/25 - 10:03 AM]
Bravo's "Married to Medicine" Premieries with a Double Dose of Drama and Shade on Sunday, Nov. 30 at 9 P.M. ET/PT
Returning this season are Dr. Jackie Walters, Dr. Simone Whitmore, Dr. Contessa Metcalfe, Toya Bush Harris, Quad Webb and Dr. Mimi Sanders.

[10/22/25 - 10:01 AM]
AMC Networks' November Highlights Include "Anne Rice's Talamasca," "The Assassin," "The Creep Tapes," "Harry Wild," "The Gone" and More
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[10/22/25 - 09:05 AM]
"Big Break x Good Good" Debuts August 2026 on Golf Channel
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[10/22/25 - 09:01 AM]
Video: Prime Video Announces "June Farms" November 17 Premiere Date and Releases Official Trailer and Key Art
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[10/22/25 - 09:00 AM]
Video: Key Art & Trailer Debut - Hulu's "The Secret Lives of Mormon Wives" Season Three
he series returns with all 10 episodes on Thursday, November 13 on Hulu and Hulu on Disney+ for bundle subscribers in the US and Disney+ internationally.

[10/22/25 - 09:00 AM]
The CW Network Rings in the Holiday Season with a Festive Slate of Movies and Specials
The holiday season kicks off with "A Waltons Thanksgiving" airing on Saturday, November 22 (8:00-10:00pm ET/PT).

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:05 AM]
"The Count of Monte Cristo" Is Coming to "Masterpiece!"
Experience the timeless tale of love, revenge, and survival, streaming March 1 on the PBS app and airing on PBS beginning March 22.

[10/22/25 - 08:03 AM]
HGTV Boosts Programming Slate with 50-Episode Pickup of New Series and Nearly 400 Fresh "House Hunters" Episodes
Other pickups include "My Lottery Dream Home," "Hoarding for the Holidays," "Fixer to Fabulous," and "Cheap A$$ Beach Houses."

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 08:00 AM]
A24's "Materialists" Begins Streaming Exclusively On HBO Max November 7
A young, ambitious New York City matchmaker finds herself torn between the perfect match and her imperfect ex.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
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[10/22/25 - 07:07 AM]
Video: Apple TV Debuts Trailer for Vince Gilligan's Highly Anticipated Drama "Pluribus"
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