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[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





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· AMAZING RACE, THE (CBS)





[12/13/19 - 11:44 AM]
A Call of the Wildcats, "High School Musical: The Musical: The Series: The Special" Debuts on ABC Owned TV Stations Beginning Saturday, Dec. 14, and Friday, Dec. 20, on Disney+
The special takes viewers to the "High School Musical" set during filming in 2005, including archived video from the "Zac Cam" behind the scenes as filmed by Zac Efron with Vanessa Hudgens, Ashley Tisdale, Monique Coleman, Alyson Reed and Olesya Rulin.

[12/13/19 - 10:06 AM]
Jennifer Hudson Returns to "Voice" Stage Along with Black Eyed Peas, Luke Combs, Lady Antebellum, Dua Lipa and Season 16 Winner Maelyn to Perform on Live "Voice" Finale Airing Tuesday, Dec. 17
The season finale will also feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[12/13/19 - 10:03 AM]
Hulu's "Little Fires Everywhere" Premieres March 18th
Based on Celeste Ng's 2017 bestseller, "Little Fires Everywhere" follows the intertwined fates of the picture-perfect Richardson family and an enigmatic mother and daughter who upend their lives.

[12/13/19 - 09:22 AM]
"Delicious Miss Brown" Returns with Brand-New Menu of Southern Dishes, Family Traditions and Sea Island Culture
The series returns to Food Network on Sunday, January 5.

[12/13/19 - 09:00 AM]
TBS' "Full Frontal with Samantha Bee" Visits Hong Kong
"There was a huge march the day we left of hundreds of thousands of people - I'm sure it was in celebration of us being there and not people being excited we were leaving," said Bee.

[12/13/19 - 08:22 AM]
MTV Studios and Quibi Tap Keke Palmer to Host "Singled Out"
"I am thrilled to be hosting 'Singled Out'" said Keke Palmer. "To be able to reimagine this show for my generation and on a new platform is so exciting. Can't wait for you guys to see what we have in store!"

[12/13/19 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Holds Onto Top Spot for FOX
The network leads the evening in total viewers and adults 18-49.

[12/13/19 - 08:01 AM]
Video: "Dracula" - Teaser - Netflix
Claes Bang stars as Dracula in this brand-new series inspired by Bram Stoker's classic novel.

[12/12/19 - 03:15 PM]
Amazon Studios Orders Fourth Season of the Award-Winning Comedy "The Marvelous Mrs. Maisel"
"We were thrilled to hear that for the fourth time, we do not have to pack up and vacate the premises," said Amy Sherman-Palladino and Daniel Palladino.

[12/12/19 - 01:50 PM]
Lifetime's New Documentary Film Series "Hopelessly in Love" Explores Iconic and Tragic Celebrity Unions in Pop Culture History as a Three-Week Event This January
Lisa "Left Eye" Lopes and Andre Rison; Faith Evans and Notorious B.I.G.; and Anna Nicole Smith and Larry Birkhead are the featured topics.

[12/12/19 - 01:01 PM]
IFC's "Brockmire" Swings for the Fences in Its Fourth and Final Season Premiering in March 2020
Returning for the series' final season are Amanda Peet, Tyrel Jackson Williams and Katie Finneran.

[12/12/19 - 12:55 PM]
HBO Documentary Films Acquires David France's "Welcome to Chechnya" Ahead of Its World Premiere at the 2020 Sundance Film Festival
This searing documentary shadows a group of brave activists risking their lives to confront the ongoing anti-LGBTQ persecution in the repressive and closed Russian republic of Chechnya.

[12/12/19 - 12:29 PM]
USA Network Reveals Premiere Dates for Rosario Dawson Led Anthology Series "Briarpatch" and New Story of Critically-Acclaimed Series "The Sinner"
Look for both series back-to-back beginning Thursday, February 6 at 9:00/8:00c.

[12/12/19 - 12:26 PM]
Walt Disney Television Renews "Tamron Hall" for a Second Season
"As one of the highest-rated new talk shows in five years, 'Tamron Hall' is connecting with audiences in such a powerful and unique way, and we are thrilled to build on that momentum with a second season," said Karey Burke.

[12/12/19 - 11:54 AM]
HGTV Picks Up a New Season of "Flip or Flop" with Christina Anstead and Tarek El Moussa
The season finale will air on Thursday, December 12, with the new episodes slated to premiere in August 2020.