or


[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMAZING RACE, THE (CBS)





[07/16/19 - 12:32 PM]
Video: New Trailer for "The Red Sea Diving Resort" Starring Chris Evans and Michael K. Williams
Inspired by remarkable true life rescue missions, the film is the incredible story of a group of international agents and brave Ethiopians who in the early 80s used a deserted holiday retreat in Sudan as a front to smuggle thousands of refugees to Israel.

[07/16/19 - 12:19 PM]
Netflix Orders Variety Sketch Series "Astronomy Club" from Khalabo Ink Society and Irony Point
As the group has done successfully with its improv and sketch performances, the series will use comedy to discuss complex and nuanced real-world topics.

[07/16/19 - 11:04 AM]
Nickelodeon's "Henry Danger The Musical" to Make "Note"-worthy Debut on Saturday, July 27, at 8:00 PM (ET/PT)
The special, which features 26 original Broadway-style songs, marks the return of the villainous Frankini (Frankie Grande) who puts a musical curse over the town of Swellview, while Kid Danger and Captain Man are forced to find a way to stop him.

[07/16/19 - 10:39 AM]
Disney Channel's "Amphibia" Delivers Its Strongest Week Yet
Disney Channel further spins the numbers for July 8-11.

[07/16/19 - 10:09 AM]
Watch the "WE Day" Special Friday, Aug. 9, Featuring Inspiring Change-Makers and Special Guests, on ABC
Mahershala Ali, Chance The Rapper, Selena Gomez, Joe Jonas, Bill Nye, Natalie Portman, Lilly Singh, Hailee Steinfeld, Pentatonix, Meghan Trainor, Eddie Vedder and host Neil Patrick Harris are all on tap.

[07/16/19 - 08:45 AM]
71st Emmy(R) Awards Nominations Announcements
"Better Call Saul," "Bodyguard," "Game of Thrones," "Killing Eve," "Ozark," "Pose," "Succession" and "This Is Us" will compete for Outstanding Drama Series.

[07/16/19 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelorette" Continues Its Reign
ABC leads the evening in both total viewers and adults 18-49.

[07/16/19 - 07:40 AM]
For the First Time, Animal Planet Goes Behind the Scenes at the San Diego Zoo and Safari Park in an All-New Series
Look for a special two-hour premiere on Saturday, August 10 at 8:00/7:00c.

[07/16/19 - 07:30 AM]
The Stunning Conclusion to Hannah's Journey to Find Love Will Unfold Live Over a Two-Night, History-Making Finale Event, July 29 and 30, on ABC's "The Bachelorette"
Hannah will join Chris Harrison and a studio audience on both nights as America watches her gut-wrenching journey of love and self-discovery come to its unpredictable end.

[07/15/19 - 09:56 PM]
Quibi Announces Partnership with NBC News to Produce Original Daily News Shows to Reach Millennial Audience
NBC News' morning and evening news shows for Quibi will each be under six minutes, seven days a week, and created only for mobile.

[07/15/19 - 07:14 PM]
Zack Snyder's "Army of the Dead" Rounds Out Cast
Omari Hardwick, Chris D'Elia, Hiroyuki Sanada, Garret Dillahunt, Matthias Schweighöfer, Raúl Castillo, Nora Arnezeder, Samantha Win, and Rich Cetrone join the previously announced Dave Bautista, Ella Purnell, Ana De La Reguera, Theo Rossi and Huma Qureshi.

[07/15/19 - 02:24 PM]
AMC Premiere Crosses the "Rubicon"
All 13 episodes of the critically acclaimed 2010 AMC suspense drama "Rubicon" are now available, commercial-free, to AMC Premiere subscribers.

[07/15/19 - 02:20 PM]
"The Late Show with Stephen Colbert" to Air Live Following Both Nights of the Second Democratic Debate, Tuesday, July 30 and Wednesday, July 31
The most recent live broadcasts aired following the first Democratic candidate debate last month on June 26 and June 27.

[07/15/19 - 01:48 PM]
Oliver Jackson-Cohen to Join Victoria Pedretti in "The Haunting of Bly Manor"
He will play Peter, a resident of Bly Manor, who makes life very difficult for everyone who lives there.

[07/15/19 - 01:25 PM]
Video: Showtime(R) Debuts Trailer and Official Poster for "On Becoming a God in Central Florida"
Starring Emmy and Golden Globe nominee Kirsten Dunst, the 10-episode series is a story about the cult of free enterprise and one woman's relentless pursuit of the American Dream.