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[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





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[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."