or


[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMAZING RACE, THE (CBS)





[05/24/16 - 12:57 PM]
Esquire Network Kicks Off Summer with Four-Day "Ninjathon" Over Memorial Day Weekend Begining Friday, May 27 at 7:00AM ET/PT
Fans can relive back-to-back episodes of almost all of seasons five, six and seven of "American Ninja Warrior" as well as all of season one of Esquire Network's record-breaking new show "Team Ninja Warrior."

[05/24/16 - 12:51 PM]
History(R) Supports The Freedmen's Bureau Project Through Partnership with The Smithsonian's NMAAHC and FamilySearch International
The social initiative, "Reading for Roots," is a call to action to encourage viewers to volunteer to transcribe post-Civil War documents.

[05/24/16 - 12:24 PM]
"20/20: In an Instant" - Two-Hour Docudrama Series Returns for Second Season, Premieres June 18 on ABC
"In an Instant" does more than just re-tell heart-pounding first-person accounts of the world's most harrowing tales of survival; it brings them to life with breathtaking dramatizations of the moments before and after life was forever changed.

[05/24/16 - 12:23 PM]
Award-Winning "What Would You Do?" Returns This Summer - New Shows Begin Airing Friday, June 17, on ABC
Hidden-camera fan-favorite "What Would You Do?" returns for 13 weeks this summer with all-new scenarios capturing unsuspecting people's reactions to everyday situations.

[05/24/16 - 10:37 AM]
Elton John, Julia Roberts, Will Ferrell, Blake Shelton, Kobe Bryant and More Join NBC Charity Event "The Red Nose Day Special" May 26
The star-studded charity event, which helps raise awareness and money for kids in need here at home and around the world, will be hosted by Craig Ferguson and features comedy, music and more.

[05/24/16 - 10:31 AM]
"Big Jay Oakerson: Live at Webster Hall" Premieres with Limited Commercial Interruption on Friday, June 17 at Midnight ET/PT on Comedy Central(R)
Leading up to the on-air premiere, Comedy Central Stand-Up and cc.com/BigJay will feature preview clips from the special.

[05/24/16 - 10:16 AM]
Greg Yaitanes Tapped as Showrunner of Discovery's Unabomber Drama "Manifesto"
Lionsgate is teaming with Discovery Channel, Kevin Spacey and Dana Brunetti's Trigger Street for the limited series.

[05/24/16 - 10:10 AM]
New Episodes of CNBC's Hit Series "West Texas Investors Club" Debut Tuesday, June 7th at 10PM ET/PT
The 10 original hour-long episodes feature self-made multimillionaires - Rooster McConaughey and Butch Gilliam who have chosen to pass on their success by investing in promising entrepreneurs - but only on their turf and their terms.

[05/24/16 - 10:04 AM]
"Fargo's" Stunning Second Chapter Gets Marathon on FX
The Saturday, June 4 marathon features all 10 episodes in consecutive order and will run from 10 AM ET/PT to 8 PM ET/PT presented with limited commercial interruption.

[05/24/16 - 09:32 AM]
HGTV's "Flip or Flop" Returns For Season Five on June 9
The 15-episode series follows Tarek and Christina El Moussa as they buy dilapidated houses and turn them into beautiful family homes.

[05/24/16 - 09:30 AM]
LeVar Burton, Whoopi Goldberg, Jonathan Frakes and Ginger Zee Guest Star in Season Two of Disney Junior's Acclaimed Series "Miles from Tomorrowland" Launching Monday, June 20 on Disney Channel
The series charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority.

[05/24/16 - 09:27 AM]
Ovation to Premiere "Hanksy Presents: Surplus Candy" Across Linear, Digital & Social Platforms on June 26
The documentary and digital series capture Hanksy, a well-known street artist, as he and over 50 other street artists transform an abandoned mansion in Los Angeles into a magnificent, and temporary, showcase of graffiti art.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 09:02 AM]
BBC America Begins Production on Original Series "Dirk Gently's Holisitic Detective Agency," Starring Elijah Wood and Samuel Barnett
The series is a comedic thriller that follows the bizarre adventures of eccentric "holistic" detective Dirk Gently (Samuel Barnett) and his reluctant assistant Todd (Elijah Wood).

[05/24/16 - 09:00 AM]
Spike Toasts Mankind with the Party of the Decade at the 10th Annual "Guys Choice"
The A-list, ultimate guys night out, tapes Saturday, June 4 at Sony Pictures Studios in Culver City, CA and premieres Thursday, June 9.