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[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





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[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.

[11/26/14 - 08:07 AM]
New Survey from National Geographic Channel and Kelton Global Timed to the Premiere of "Sleepless in America" Finds That Most Americans Sleep Less Than Eight Hours a Night
What's more alarming is that our efforts to get more rest could actually be doing more harm than good.

[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.