[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]


CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

  [november 2007]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.