or


[11/07/07 - 10:01 AM]
CBS Joins "Facebook Ads" to Build an Online Community Around "The Amazing Race"
The launch of "Race's" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

[via press release from CBS]

CBS JOINS "FACEBOOK ADS" TO BUILD AN ONLINE COMMUNITY AROUND "THE AMAZING RACE"

CBS today announced it is utilizing Facebook Ads to tap into an online community of "The Amazing Race" fans while attracting new viewers through targeted outreach, word-of-mouth referrals, and viral campaigns aimed at enabling fans to introduce the show to their friends, and their friends' friends. The building of the online community around "The Amazing Race" will be done via a "The Amazing Race" Facebook Page which will include interactive content tied to the program. The launch of "The Amazing Race" Facebook Page comes just two days after the program's 12th edition opened Sunday night to the largest premiere audience (13.8 million viewers) ever in the show's history.

"We look forward to using this new initiative to build an active community around 'The Amazing Race,'" said George Schweitzer, President, CBS Marketing Group. "Facebook is all about connecting people and sharing information via word of mouth which perfectly compliments the spirit of this show. We want to tap into fans of the program, their friends and those who are predisposed to the show's premise either because they enjoy travel, hiking, or perhaps are from the same hometown of a contestant. We see this as a great way of exposing 'The Amazing Race' to new views while adding a new level of online engagement for those who have been enjoying it for years."

"The Amazing Race" Facebook Page will include many interactive components such as maps, show trivia, contestant travel logs, and opportunities to virtually compete against past "The Amazing Race" winners. There will also be a "Where I've Been" application allowing users to view a map of the routes from all past 11 seasons of "The Amazing Race" and navigate through these routes virtually. Users will also receive messages that they can sign up to win a roundtrip vacation for two anywhere in the world by visiting these Race applications.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships that exist in the world between people. With more than 52 million active users, Facebook is the sixth-most trafficked website in the United States.

Facebook Ads is a recently launched ad system designed for businesses to connect with users by targeting the exact people they want. With Facebook Ads, businesses spread information virally through the social graph and can connect and communicate with their audience in completely new ways. Facebook Ads also allows businesses to build pages on Facebook to interact and cultivate a relationship directly with users.

More than 50 percent of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their fans.

THE AMAZING RACE returns for its 12th season and is bigger than ever. This year the Race spans the globe from Ireland to Croatia and sets new Race Teams on an adventure of a lifetime. Traveling more than 30,000 miles and crossing multiple continents in 28 days, the Teams are in a fierce race to the finish for a shot at the million dollar prize.

About CBS Corporation:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMAZING RACE, THE (CBS)





[04/19/18 - 03:15 PM]
CBS Replaces "Living Biblically" on Monday Nights with "Big Bang Theory" Repeats
The Eye indicates the freshman comedy will return to the schedule at a later date.

[04/19/18 - 02:06 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Delivers an Epic Three-Part Reunion Beginning Tuesday, April 24 at 9PM ET/PT
Following the three-part reunion, the network will air a "Secrets Revealed" special on Tuesday, May 15, which will feature never-before-seen footage of "The Real Housewives of Beverly Hills."

[04/19/18 - 12:46 PM]
"For Our Lives: Parkland," The First-Ever Co-Production Between Freeform and ABC News' "Nightline," to Premiere Monday, April 30
The hour-long special will feature footage captured by ABC News reporters documenting several students as they turned their unimaginable grief and fear into action during the difficult weeks after the attack.

[04/19/18 - 12:02 PM]
"Food Network Star" Returns with New Cast of Hopefuls Competing for Culinary Greatness
Before the main competition gets started, Valerie Bertinelli and Tyler Florence return to co-host a new season of "Food Network Star: Comeback Kitchen," premiering on Sunday, May 27.

[04/19/18 - 12:00 PM]
Disney Channel - Packed and Ready to Go - Super-Serves Kids All Summer Long with Its Most-New Ever Daily Programming Schedule
Throughout the summer, Disney Channel will bring fans new programming, starting at 9:00 a.m. EDT/PDT on weekdays and 8:00 a.m. EDT/PDT on weekends.

[04/19/18 - 11:00 AM]
Tony and Emmy Award Winner Tyne Daly Joins the Cast of "Murphy Brown" When It Returns to CBS
Daly will play Phyllis, the sister of the beloved, deceased bar owner Phil from the original series, and it's evident that the apple doesn't fall far from the tree.

[04/19/18 - 10:32 AM]
Johnny Galecki's "SciJinks" Premiering Wednesday, May 16 on Science Channel
Galecki orchestrates a team of inventive scientists who use science to feed people's minds, and to mess with their heads.

[04/19/18 - 10:16 AM]
Paramount Network Announces Series Pickup for "First Wives Club"
A cast announcement will be made in the coming weeks.

[04/19/18 - 10:02 AM]
Sundance Now Acquires Critically-Acclaimed Scripted Comedy "Motherland" from Lionsgate
The critically-acclaimed series, written and created by Sharon Horgan, Holly Walsh, and Graham and Helen Linehan, will make its exclusive U.S. debut with the first two episodes premiering on the service Thursday, May 10.

[04/19/18 - 10:00 AM]
CBS All Access Original Series "Strange Angel" to Launch on Thursday, June 14
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[04/19/18 - 09:33 AM]
ABC's "The Gong Show" Is Set to Return for Its Second Fabulous Season
Celebrated film and television actor/comedian Mike Myers stars as the show's host - British comedic legend Tommy Maitland.

[04/19/18 - 09:02 AM]
"Rellik" Episode Three Available to Stream Early
Immediately following the debut of episode two tomorrow night, episode three of the six-part limited series will be available to stream on MAX On Demand and MAX GO, as well as through partners' streaming platforms.

[04/19/18 - 09:01 AM]
Video: Trailer for Netflix Film "Anon" - Starring Clive Owen and Amanda Seyfried
Sal Frieland (Owen) is a detective in a world with no privacy, ignorance, or anonymity; where everyone's lives are transparent, traceable, and recorded by the authorities; where crime almost ceases to exist.

[04/19/18 - 08:51 AM]
The Astronomical Hunt for Treasure Continues in an All-New Season of Discovery Channel's "Cooper's Treasure"
Darrell Miklos, treasure hunter by trade and by birth, sets out once again to unearth sunken riches in an all-new season this summer.

[04/19/18 - 08:43 AM]
"1968," A Four-Part CNN Original Series Event, Debuts Sunday, May 27, at 9 P.M. ET
Tom Hanks, Gloria Steinem, Dan Rather and Robert F. Kennedy, Jr. are among those interviewed.