[11/15/07 - 10:59 AM]
NBC Set to Launch Live Online Auction of Select Items from Some of Television's Most Popular Series
The auction features items from "Heroes," "The Office," "30 Rock," "Las Vegas" and "Friday Night Lights."

[via press release from NBC]



Props, Wardrobe Items and More Will Be Available From "Heroes," "30 Rock," "The Office," "Friday Night Lights" and "Las Vegas"

Auction Goes Live Monday November 19th on NBC.com; Portion of Proceeds to Benefit United Way

Burbank, CA November 15, 2007 �NBC Universal Video, Music & Product Development and Delivery Agent, in conjunction with the NBC Universal Online Store, is set to launch a live online auction at NBC.com of select items from some of NBC and Universal Media Studio's top shows, including "Heroes," "30 Rock" and "The Office."

The online auction powered by Delivery Agent, the leader in shopping-enabled entertainment for television shows, motion pictures, sports and music videos, kicks off Monday, November 19th and will feature props, wardrobe items and other rare collectibles that were featured on an array of hit NBC shows. A portion of the auction's proceeds will benefit the United Way and its various partner organizations.

Fans can log on to NBC.com/auctions and participate in the auction running from November 19th through December 3rd. The auction will feature items from the following NBC/Universal Media Studios shows: "Heroes," "The Office," "30 Rock," "Las Vegas" and "Friday Night Lights."

Exclusive items will include three original paintings that were seen on the hit sophomore series "Heroes," Michael Scott's (Steve Carell) Timex watch and Hawaiian "Convention" shirt from "The Office," and a poker set used by the main cast of "30 Rock." Other items up for auction include "Friday Night Lights" Tim Riggins' (Taylor Kitsch) jersey, a football signed by three cast members and a megaphone signed by Lyla Garrity (Minka Kelly). Also from the hit show "Las Vegas" fans can bid on Danny's (Josh Duhamel) signed Letterman jacket.

For a complete rundown of what is being offered, log on to www.nbc.com/auctions

"This is a great way for fans to have a chance to own a piece of their favorite NBC shows" says Kim Niemi, Senior Vice President, NBC Universal Video, Music & Product Development. "These are one of a kind items that cannot be found anywhere else, and it is fantastic that while doing this we are able to also support such a great charity as United Way."

"NBC.com has become the gathering destination for show fans," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. "It's great to host an event like this, where fans get to own a piece of their favorite show. It's the ultimate interactive experience."

Brian Gallagher, President and CEO, United Way of America, added, "We are delighted that NBC can leverage this exciting and unique on-line event to support the work of United Way to advance the common good and improve the lives of millions of Americans."

"As a valued partner, we are excited to deploy this interactive first-of-its kind auction for NBC." said Mike Fitzsimmons, CEO of Delivery Agent. "We strive to provide innovative tools for our partners to offer some of the coolest products to their dedicated viewers in new and exciting ways."

NBC Universal Video, Music & Product Development

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

NBC Universal Video, Music & Product Development manages all ancillary television business endeavors for The NBC Universal Television Group, including third-party home video distribution, merchandising and licensing, musical soundtracks, special market projects and the NBC Universal Online Store.

Delivery Agent Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, NBC Universal, Twentieth Century Fox, Viacom MTV Networks, CBS Corporation, Martha Stewart Living Omnimedia, The UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of over 50 distinct branded shopping sites for its partners and recently launched SeenON!� (www.SeenON.com), the definitive online shopping destination for products seen on screen.

United Way

United Way is a national network of nearly 1,300 locally governed organizations that work to create lasting, positive changes in communities and people's lives. Building on more than a century of service as the nation's pre-eminent community-based fundraiser, United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them and measures the results. United Way of America is the national organization dedicated to leading the United Way movement. While local United Ways tackle issues based on local needs, common focus areas to advance the common good include helping children and youth succeed, promoting financial stability and improving access to health care. For more information about United Way, please visit: www.unitedway.org.

  [november 2007]  

· 30 ROCK (NBC)

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