or


[11/19/07 - 05:14 PM]
Hallmark Channel Beefs Up Online Offerings with Refreshed Website and Microsites Dedicated to Network Initiatives
On November 26, a new microsite will launch to help raise awareness of the network's original holiday movie, "The Note," premiering Saturday December 8 (9 p.m., ET/PT).

[via press release from The Hallmark Channel]

HALLMARK CHANNEL BEEFS UP ONLINE OFFERINGS WITH REFRESHED WEBSITE AND MICROSITES DEDICATED TO NETWORK INITIATIVES

New Microsite Launches November 26 to Support Original Holiday Movie Premiere, "The Note"

Hallmark Channel has recently refreshed its consumer website, www.hallmarkchannel.com, allowing the network to take advantage of the robust digital space and offer users a more complete viewing experience. In addition, the network has designed several recent microsites dedicated to upcoming programming and marketing initiatives. On November 26, a new microsite will launch to help raise awareness of the network's original holiday movie, "The Note," premiering Saturday December 8 (9 p.m., ET/PT). A link to the site can be found on the homepage of the consumer website.

"The refreshed website matches the updated on-air look that we rolled out earlier this year, and the response we are receiving from users tells us that we are a strong player in the medium," said Marvin Dorson, Senior Vice President, Creative Services. "Programming for the online community makes good business sense for Hallmark Channel quite simply because it opens the channel up to a new and younger audience, and allows our advertising partners to showcase their brand and products in an uncluttered space."

The website now features streaming video, behind-the-scenes original movie footage, star interviews, online-exclusive sweepstakes, and community groups where users share videos, post photos and blog about the network's programming. Hallmark Channel will also use the website as a platform for new and existing programming and recently began streaming its original series "Adoption," on the site � a first for the network.

The website refresh was a project handled in-house by Hallmark Channel's New Media team. The effort was lead by Mark Stolnitz, Vice President, Media Management and Brian Wellner, Director, New Media.

"We recognized a need to create an online destination that platformed the network's programming in a user-friendly format," said Stolnitz. "The outcome is a site that has an increased capability of keeping users engaged for a longer amount of time, thus driving revenue through advertising potential."

In addition to the new look and feel of the consumer site, the network has also begun creating microsites dedicated to specific programming and marketing initiatives. The latest offering launches November 26 and is tied to the network's upcoming original holiday movie "The Note." The movie is the story of a newspaper columnist who finds a note at the site of a plane crash with no survivors. She embarks on a journey to find the intended recipient of the note, the estranged father of one of the crash victims. "The Note" microsite allows users to post personalized notes to their friends and family. Users can customize their note with stationary, font type and musical scores. Following the plot of the movie, the user can send an email to their recipient letting them know that there is a note waiting for them at www.hallmarkchannel.com from a loved one.

Launch-to-date (11/12/07 vs. 10/1/07) the refreshed website experienced an overwhelming +178% increase in page views and a +60% increase in unique visitors. The "Adoption" microsite has received 65,000 page views and over 6,000 unique visitors, since its November 1 launch (as of Nov. 8).

Source: Site Census 10/1 vs.11/12/07 and Google Analytics 11/1-11/8/07 (Adoption microsite).

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [november 2007]  
S
M
T
W
T
F
S
    


· NOTE, THE (HALLMARK)





[04/22/18 - 08:48 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Demo Honors with NASCAR, NHL
Said duo leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/21/18 - 08:31 AM]
Friday's Broadcast Ratings: FOX, "MasterChef Junior" Claim Top Demo Spot
The network edges both CBS and NBC in a tight race among adults 18-49.

[04/20/18 - 09:15 PM]
"Grey's" Goes for 15 - ABC Renews Its Longest-Running Primetime Drama for a Historic 15th Season
"'Grey's Anatomy' has a special place in my heart and millions of viewers feel the same way," said Channing Dungey.

[04/20/18 - 01:08 PM]
Noah Emmerich Has Been Cast as "Dan Peleg" in "The Spy"
"The Spy" is a Netflix limited series exploring Eli Cohen's (Sacha Baron Cohen) role as a spy for Israel in Syria in the early 1960s.

[04/20/18 - 01:04 PM]
Sarah Jeffery Returns as Audrey in "Descendants 3"
Directed by Emmy(R) and DGA Award-winning Kenny Ortega, "Descendants 3," a Disney Channel Original Movie, begins production next month for a 2019 premiere.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 10:58 AM]
"Detroiters" Returns for Season Two with Back-to-Back Episodes on Thursday, June 21 at 10:00 P.M. ET/PT
The Comedy Central series stars real-life best friends and Detroit natives Sam Richardson and Tim Robinson as small-time ad men in the Motor City.

[04/20/18 - 09:22 AM]
MTV and Gunpowder & Sky Announce New Series "Too Stupid to Die" Premiering June 2018
"'Too Stupid to Die' is the right kind of show and characters who fit our coming of age strategy that's driving MTV's growth," said Chris McCarthy.

[04/20/18 - 09:05 AM]
Mobile Game "Broad City: High Score" Available for Download Today
Fans can navigate their way through New York, playing a series of rapid-fire, skill-challenging mini-games inspired by hilarious moments from the show.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/20/18 - 08:07 AM]
"The Great American Read," A New Multi-Platform PBS Series, Reveals List of America's 100 Favorite Novels
The series, hosted by television personality and journalist Meredith Vieira, launches with a two-hour episode on Tuesday, May 22 at 8:00/7:00c.

[04/20/18 - 08:06 AM]
"Friday Night Lights" Now Streaming on Hulu
Fans can now head to Hulu to watch every episode of the acclaimed series, and relive their favorite moments from Coach Taylor & Tami, as well as all of the Dillon High School football team.

[04/20/18 - 08:02 AM]
Season Three of "David Tutera's Celebrations" Returns with All New Episodes Friday, April 27 at 10PM ET/PT on WE tv
With new hires to watch over, and new celebrity clients including Zendaya, Heidi and Spencer Pratt, and Buddy Valastro, the event planner extraordinaire has his hands full.

[04/20/18 - 07:27 AM]
Video: Light Up This 4/20 with Season 2 of IFC's "Brockmire"
The show's season premiere, "The Getaway Game," is now available to watch on various platforms in advance of its linear debut.

[04/20/18 - 07:19 AM]
Video: Netflix Unveils Trailer for "Safe," As Michael C. Hall Returns to Television in Harlan Coben's Crime Thriller
After his teenage daughter goes missing, widowed surgeon Tom Delaney (Michael C. Hall) begins unearthing dark secrets about the people closest to him.