or


[11/19/07 - 05:14 PM]
Hallmark Channel Beefs Up Online Offerings with Refreshed Website and Microsites Dedicated to Network Initiatives
On November 26, a new microsite will launch to help raise awareness of the network's original holiday movie, "The Note," premiering Saturday December 8 (9 p.m., ET/PT).

[via press release from The Hallmark Channel]

HALLMARK CHANNEL BEEFS UP ONLINE OFFERINGS WITH REFRESHED WEBSITE AND MICROSITES DEDICATED TO NETWORK INITIATIVES

New Microsite Launches November 26 to Support Original Holiday Movie Premiere, "The Note"

Hallmark Channel has recently refreshed its consumer website, www.hallmarkchannel.com, allowing the network to take advantage of the robust digital space and offer users a more complete viewing experience. In addition, the network has designed several recent microsites dedicated to upcoming programming and marketing initiatives. On November 26, a new microsite will launch to help raise awareness of the network's original holiday movie, "The Note," premiering Saturday December 8 (9 p.m., ET/PT). A link to the site can be found on the homepage of the consumer website.

"The refreshed website matches the updated on-air look that we rolled out earlier this year, and the response we are receiving from users tells us that we are a strong player in the medium," said Marvin Dorson, Senior Vice President, Creative Services. "Programming for the online community makes good business sense for Hallmark Channel quite simply because it opens the channel up to a new and younger audience, and allows our advertising partners to showcase their brand and products in an uncluttered space."

The website now features streaming video, behind-the-scenes original movie footage, star interviews, online-exclusive sweepstakes, and community groups where users share videos, post photos and blog about the network's programming. Hallmark Channel will also use the website as a platform for new and existing programming and recently began streaming its original series "Adoption," on the site � a first for the network.

The website refresh was a project handled in-house by Hallmark Channel's New Media team. The effort was lead by Mark Stolnitz, Vice President, Media Management and Brian Wellner, Director, New Media.

"We recognized a need to create an online destination that platformed the network's programming in a user-friendly format," said Stolnitz. "The outcome is a site that has an increased capability of keeping users engaged for a longer amount of time, thus driving revenue through advertising potential."

In addition to the new look and feel of the consumer site, the network has also begun creating microsites dedicated to specific programming and marketing initiatives. The latest offering launches November 26 and is tied to the network's upcoming original holiday movie "The Note." The movie is the story of a newspaper columnist who finds a note at the site of a plane crash with no survivors. She embarks on a journey to find the intended recipient of the note, the estranged father of one of the crash victims. "The Note" microsite allows users to post personalized notes to their friends and family. Users can customize their note with stationary, font type and musical scores. Following the plot of the movie, the user can send an email to their recipient letting them know that there is a note waiting for them at www.hallmarkchannel.com from a loved one.

Launch-to-date (11/12/07 vs. 10/1/07) the refreshed website experienced an overwhelming +178% increase in page views and a +60% increase in unique visitors. The "Adoption" microsite has received 65,000 page views and over 6,000 unique visitors, since its November 1 launch (as of Nov. 8).

Source: Site Census 10/1 vs.11/12/07 and Google Analytics 11/1-11/8/07 (Adoption microsite).

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [november 2007]  
S
M
T
W
T
F
S
    


· NOTE, THE (HALLMARK)





[06/28/17 - 03:55 PM]
Freeform's "Pretty Little Liars" Signs Off Historic Run with Over 1-Year Highs and Is No. 1 Most-Tweeted TV Episode of 2017 with 1.7 Million Tweets
Freeform spins the numbers for Tuesday, June 27.

[06/28/17 - 01:29 PM]
Viceland Brings Two Docu-Series to Air in July with "Last Chance High" and "Funny How?"
The former is an eight-part documentary series is adapted and updated from the acclaimed 2014 Vice News web series focused on the students at Moses Montefiore Academy, a school for the most troubled youth on Chicago's tumultuous West Side.

[06/28/17 - 01:24 PM]
FOX Sports Loads Bases for 2017 MLB All-Star Game
Superstars from the American and National Leagues face off in the 2017 All-Star Game from Marlins Park in Miami, Fla., on Tuesday, July 11, with pregame coverage beginning at 7:30 PM ET on the FOX broadcast network.

[06/28/17 - 01:22 PM]
Paula Patton Stars as a Mother Desperate to Change Fate and Prevent a Murder, on the Series Premiere of ABC's "Somewhere Between," Monday, July 24
The second episode will now air on Tuesday, July 25 (10:00-11:00 p.m. EDT) during its new regular night and time.

[06/28/17 - 01:00 PM]
FX Networks Promotes Current Series Executives Colette Wilson and Barbara Crawford and Development's Kevin Wandell
"Colette, Barbara and Kevin have been integral to the growth and success of FX Networks' slate of original programs and we are happy that they will be playing an even greater role going forward," said Nick Grad and Eric Schrier.

[06/28/17 - 12:36 PM]
Showtime(R) Announces Multi-Part NBA Documentary Film with Executive Producers LeBron James, Maverick Carter and Filmmaker Gotham Chopra
"We are thrilled to be collaborating with LeBron, Maverick and Gotham on what will be a comprehensive look at one of the most influential sports institutions in the world," said Stephen Espinoza.

[06/28/17 - 12:13 PM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "Bachelorette" Special
The Peacock easily wins the evening in both total viewers and adults 18-49.

[06/28/17 - 11:48 AM]
"The Daily Show with Trevor Noah" Records Its Most-Watched Quarter Ever Led by Its Most-Watched Month Ever in June
Comedy Central further spins the numbers for the quarter to date.

[06/28/17 - 11:01 AM]
Cartoon Network Sets "OK K.O.! Let's Be Heroes" for an Epic One-Hour Series Premiere Tuesday, Aug. 1 at 6:30 p.m. (ET/PT)
The show follows K.O., an endlessly optimistic kid attempting to be the greatest hero he can be in a video game inspired world set in Lakewood Plaza.

[06/28/17 - 10:54 AM]
"Top Gear America" Premieres Sunday, July 30, 8/7c on BBC America
William Fichtner, Antron Brown and Tom "Wookie" Ford topline the latest installment in the franchise.

[06/28/17 - 10:35 AM]
"Under the Influence" New Original Series - The Troubled Stories of Heath Ledger and River Phoenix Are the Focus of the Series Premiere on Friday, July 7, 2017 at 9pm ET/6pm PT
Future episodes include Lindsay Lohan and Britney Spears, Lauryn Hill and Amy Winehouse, Philip Seymour Hoffman and Cory Monteith, John Belushi and Chris Farley and George Michael and Prince.

[06/28/17 - 10:15 AM]
"Treehouse Masters" Returns to Animal Planet for an All-New Season on August 4 at 9PM/ET
This season, Pete Nelson and his crew will take on new build locations, including Norway for their first ever international treehouse build, and a very special treehouse for singer-songwriter Grace Vanderwaal.

[06/28/17 - 10:02 AM]
Amazon Prime Video to Be Exclusive Premium Subscription Home for the CBS Series "Salvation"
Unlimited streaming and downloading of all the series' episodes will be available to Prime members four days after their initial broadcast on CBS.

[06/28/17 - 10:00 AM]
FX Networks Sets Premiere Dates for "You're the Worst" and "Better Things"
The comedies are due back Wednesday, September 6 and Thursday, September 14 on FXX and FX, respectively.

[06/28/17 - 09:54 AM]
Video: Netflix Unveils Trailer and Art for "Daughters of Destiny"
The four-part original documentary series chronicles the lives of five girls from Indian families who are among the so-called "Dalit" caste and most impoverished communities in the world.