or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[03/31/26 - 01:01 PM]
Video: "Yiya Murano: Death at Tea Time" - Official Trailer - Netflix
A charming housewife is investigated for poisoning her friends at tea time in this documentary about a true-crime case that continues to grip Argentina.

[03/31/26 - 12:01 PM]
Netflix Top 10: Week of March 23 - Listen Up, Lads - "Peaky Blinders: The Immortal Man" Takes No. 1 in the Top 10
Also maintaining its position in the Top 10 for a third week, "One Piece" Season 2 held strong at No. 1 on the English TV list with 5.9 million views.

[03/31/26 - 11:25 AM]
Video: "Big Mood" Season 2 - Official Trailer - Tubi Original
It's been a year since Maggie (Nicola Coughlan) and Eddie (Lydia West) last saw each other, without any contact between the best friends.

[03/31/26 - 10:20 AM]
"Sesame Street" Arrives on Tubi with 250 Nostalgic Episodes
Every quarter, 10% of the episodes will be refreshed making additional episodes available for fans to discover.

[03/31/26 - 10:13 AM]
BET Experience FanFest Tickets Now on Sale for June 25-27 in Los Angeles
General admission is free, and VIP tickets are available now at betexperience.com.

[03/31/26 - 10:01 AM]
Netflix's "Age of Attraction" Gets Second Shot at Love with Season 2 Renewal
Season 1 debuted in the Netflix English TV Top 10, where it has remained since its release, reaching the Top 10 in 26 countries.

[03/31/26 - 09:50 AM]
TNT Sports to Serve Up Banana Ball this Summer on truTV & HBO Max
TNT Sports will showcase 15 Banana Ball games this summer on truTV and HBO Max, presented by Tropical Smoothie Cafe, beginning Friday, May 8 at Truist Park - home of the Atlanta Braves - when the Savannah Bananas face the Party Animals as part of the Banana Ball World Tour.

[03/31/26 - 09:35 AM]
Fiona Gubelmann, Paul Campbell, Yan-Kay Crystal Lowe, Melissa Peterman and Tamera Mowry-Housley Star in "All's Fair in Love & Mahjong" Premiering May 9 on Hallmark Channel, Streaming Next Day on Hallmark+
Ronni (Gubelmann) is a beloved school nurse and devoted mom, who hosts a longstanding mahjong game with her dear friends, Shelley (Lowe), Carly (Mowry-Housley) and Melissa (Peterman).

[03/31/26 - 09:00 AM]
HBO Max and Warner Bros. Television Partner with Alamo Drafthouse to Host Nationwide Healthcare Appreciation Screenings for "The Pitt" Season 2 Finale
Screenings will take place on Monday, April 13, at select Alamo Drafthouse locations nationwide.

[03/31/26 - 08:31 AM]
Netflix to Stream "The 51st AFI Life Achievement Award: A Tribute to Eddie Murphy" on May 31
The award will be presented to Murphy at a Gala Tribute at the Dolby Theatre in Los Angeles on April 18, 2026.

[03/31/26 - 08:02 AM]
Video: Miss Mary Bennet Takes the Floor - BritBox Debuts Official Trailer and Key Art for "The Other Bennet Sister," Premiering May 6
The 10-episode series will debut with three episodes, followed by a weekly episodic rollout.

[03/31/26 - 08:01 AM]
Video: "Son-In-Law" - Official Trailer - Netflix
José Sánchez becomes a feared political operator after a rough patch, but this time neither his memorable mustache nor his sharp tongue will be enough.

[03/31/26 - 08:00 AM]
First Look: Hulu Original Series "Alice and Steve," Starring Jemaine Clement & Nicola Walker
Alice is devastated when her best friend Steve starts dating her 26-year-old daughter Izzy.

[03/31/26 - 08:00 AM]
Video: Prime Video Drops Official Trailer for the Iconic Competition Series "American Gladiators" Featuring Original Music from Jelly Roll
The first three episodes of the series will premiere on Friday, April 17, 2026, on Prime Video, followed by three new episodes releasing Friday April 24, and the final four episodes releasing on Friday May 1.

[03/31/26 - 07:31 AM]
Video: "Noah Kahan: Out of Body" - Official Trailer - Netflix
After rocketing to global fame, singer-songwriter Noah Kahan faces the pressure of what comes next.