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[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





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· PROJECT RUNWAY (FREEFORM)





[12/18/25 - 01:56 PM]
Apple TV Sets New Dramedy "Beat the Reaper," Starring and Executive Produced by Will Poulter
Based on the novel of the same name by Josh Bazell, "Beat the Reaper" will star Poulter as Dr. Peter Brown, an intern at Boston's worst hospital who has a talent for medicine, works a shift from hell and has a past he'd prefer to keep hidden.

[12/18/25 - 11:01 AM]
Netflix Announces "So Far Gone" with Straight-to-Series Order After Competitive Bidding
The series, like Jess Walter's book, follows Rhys Kinnick, a journalist who's pulled out of retirement when his daughter goes missing.

[12/18/25 - 10:15 AM]
Starz Acquires Action Drama "The Nowhere Man," Executive-Produced by and Starring "Power's" Naturi Naughton-Lewis, Set to Premiere January 16, 2026
In "The Nowhere Man," Lukas (Bonko Khoza), a former Special Forces mercenary crippled by PTSD, has turned his back on his violent past and is operating as a junk collector on the streets of Johannesburg.

[12/18/25 - 10:11 AM]
Tubi's Original Film "Terri Joe: Missionary in Miami" Premieres Exclusively on Tubi on January 30
In this wild farce, Southern Belle Terri Joe ventures to Miami to outrun wacky criminals and find a new church where she can atone for her sins.

[12/18/25 - 10:01 AM]
"The Wonderfully Weird World of Gumball" Exclusive Holiday Art Debut & Two More Seasons Coming Soon
As a holiday gift to fans, Hulu has announced that "The Wonderfully Weird World of Gumball" will return for two more seasons.

[12/18/25 - 09:31 AM]
"Today's" Craig Melvin, Al Roker and Hoda Kotb Set to Host NBC's Live Coverage of the 137th Rose Parade Presented by Honda
Plus: For the first time ever, The Rose Parade will broadcast live from 8-10 a.m. PT on Telemundo with hosts Penelope Menchaca and Carlos Calderon from Telemundo's "Hoy Dia."

[12/18/25 - 09:12 AM]
New Norwegian Family Drama "Stayer," Season 1 Exclusive US Debut Thursday, January 15, 2026 on Viaplay
"Stayer" is a gripping, character-driven drama about an aging rock musician confronting his greatest challenge: the sudden death of the mother of his child.

[12/18/25 - 09:00 AM]
Adult Swim Renews "Haha, You Clowns" for Two Additional Seasons
The relentlessly wholesome animated comedy from creator Joe Cappa follows the Campbell family - three doting teenagers, and their tenderhearted, recently widowed dad - as they navigate life's awkward, funny, and emotional moments together.

[12/18/25 - 08:39 AM]
TV One Announces Return of "Uncensored" with All Star Lineup, Premiering February 19
Among those featured this season: Anthony Anderson, Blair Underwood, Keke Palmer, Tionne "T-Boz" Watkins, Shaunie Henderson, Tameka "Tiny" Harris, Kierra Sheard, Marlo Hampton, Rickey Smiley, Laz Alonso, Wood Harris, and Wendy Raquel Robinson.

[12/18/25 - 08:31 AM]
Harrison Ford to Be Honored with the 2025 SAG-AFTRA Life Achievement Award
Ford will be presented with the union's top tribute at The 32nd Annual Actor Awards Presented by SAG-AFTRA, which will stream live on Netflix Sunday, March 1, 2026, at 8 p.m. ET / 5 p.m. PT from the Shrine Auditorium & Expo Hall.

[12/18/25 - 08:01 AM]
Video: Netflix Debuts the Trailer for "Tom Segura: Teacher"
Parenting fails. Blackout bar stories. Career regrets. Tom Segura explores the darkly funny side of life's most unpredictable lessons.

[12/18/25 - 08:01 AM]
Video: "Together" - Trailer - Hulu
Dave Franco and Alison Brie star in the film, which streams December 31.

[12/18/25 - 08:01 AM]
Apple TV Unveils First Look at "Imperfect Women" Created by Annie Weisman
Starring and executive produced by Elisabeth Moss and Kerry Washington, the eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18, followed by new episodes every Wednesday through April 29.

[12/18/25 - 07:53 AM]
TNT Sports to Exclusively Present 2026 Discover NHL Winter Classic - New York Rangers vs. Florida Panthers - Friday, Jan. 2 at 8 p.m. ET
South Florida will make hockey history bringing the traditional snow and ice elements of Winter Classic to loanDepot Park, home of the Miami Marlins.

[12/18/25 - 07:13 AM]
Father-Daughter Duo Transform Ordinary Objects in "Building Outside the Lines," Premiering December 30 on Magnolia Network
Innovative builder Jared "Cappie" Capp transforms inventive builds into beautifully designed structures with the most creative person he knows - his teenage daughter.