or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 02:01 PM]
Video: "Bullet Train Explosion" - Official Trailer - Netflix
When panic erupts on a Tokyo-bound bullet train that will explode if it slows below 100 kph, authorities race against time to save everyone on board.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[04/01/25 - 10:04 AM]
Holly Madison Returns for New Season of Investigation Discovery's "The Playboy Murders"
With six all-new cases, season three premieres on Monday, May 5 at 9:00/8:00c on ID and streams on Max.

[04/01/25 - 09:01 AM]
Video: Watch the Trailer for "LOL: Last One Laughing Colombia" Season 2 Launching on Prime Video on April 16th with a Brand-New Format
In the new season, the main dynamic change is the introduction of "pairs" where contestants compete in duos, creating new alliances and rivalries between the partnered comedians, unlike the previous season where individuals competed against each other directly.

[04/01/25 - 08:01 AM]
Video: "Tires" Season 2 - Date Announcement - Netflix
The comedy series starring Shane Gillis returns June 5.

[03/31/25 - 09:29 PM]
Season Eight of Adult Swim's Global Hit Series "Rick and Morty" Arrives May 25
Adult Swim announced the premiere date and released a first look at "Rick and Morty" Season Eight as part of today's traditional April Fools' Day broadcast special.

[03/31/25 - 12:01 PM]
Shudder Marks Its 10 Year Anniversary with Year-Long Celebration of Killer Films & Series, Special Fan Events, Nationwide Screening Tour, Customized Merch and More
Shudder 10, which kicks off during the streamer's annual "Halfway to Halloween" horror-thon, will also feature a nationwide screening tour, "Shudder 10 Screening Series," featuring a curated selection of Shudder films.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/31/25 - 11:00 AM]
Disney Branded Television Renews "Wizards Beyond Waverly Place" for Season Two on Disney Channel and Disney+
Premiering on Disney Channel, Disney+ and Disney Channel On Demand, the new season begins production next month in Los Angeles.

[03/31/25 - 11:00 AM]
CBS Expands "An Evening with Elton John and Brandi Carlile," A New Primetime Concert Special Airing Sunday, April 6
The special, featuring live performances, captivating stories about the pair's enduring friendship and an intimate look at their new joint album, will now run 90 minutes.

[03/31/25 - 10:30 AM]
"TMZ Presents: The Menendez Brothers: The Prison Interview" Premieres Monday, April 7 at 9/8c on FOX
The Menendez Brothers exclusively speak for the first time in decades for a joint interview with TMZ about their last chance for freedom and reveal what they'll do with their lives if they're released.

[03/31/25 - 10:23 AM]
Video: Preview - "The Motherhood" Starring Connie Britton - Hallmark Channel
Each of the six one-hour episodes of The Motherhood follows Britton, a single mother herself, as she connects with another single mother who is juggling the demands of work, parenting, and self-care.

[03/31/25 - 10:00 AM]
Summer Is in Sight! Prime Video Releases First-Look Images for the Final Season of "The Summer I Turned Pretty"
The series will return to Cousins Beach this July with an 11-episode season and will premiere exclusively on Prime Video in more than 240 countries and territories around the world.