or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[12/10/25 - 07:01 AM]
Apple TV Announces Lineup of Guest Performers for Season Two of "Yo Gabba GabbaLand!"
The Super Music Friends and special guests feature an all-star mix of acclaimed and Grammy-winning artists including Santigold, Ziggy Marley, Sharon Van Etten, Sleigh Bells, Yola, Still Woozy, Silversun Pickups, Chicano Batman, The Aquabats! and Hemlocke Springs.

[12/10/25 - 06:31 AM]
Video: "Avatar: The Last Airbender" Season 2 - Official Teaser Trailer - Netflix
Welcome to the Earth Kingdom.

[12/10/25 - 06:18 AM]
National Geographic Turns Its Bestselling Book and Influential Annual Best of the World List Into Travel TV and Streaming Series, Exploring The World's Greatest Cities in "Best of the World with Antoni Porowski"
The four-part series follows Emmy-winner and New York Times bestselling author Antoni Porowski on a deeply personal journey through Paris, Mexico City, London and New York City.

[12/10/25 - 06:07 AM]
Warm Up This Season with "Fixer Upper: Fireplace" Premiering December 24 on Magnolia Network
The series transports you to a Magnolia fireplace decorated for the winter/holidays with twinkling lights and fresh garland.

[12/10/25 - 06:01 AM]
Video: "Berlin and the Lady with an Ermine" - Date Announcement - Netflix
Targeting a priceless work of art, Berlin assembles his gang of thieves in Seville in this explosive new installment from the creators of "Money Heist."

[12/10/25 - 05:45 AM]
Global Icon Diana Ross to Ring in 2026 with Live Headlining Performance from Times Square on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2026"
Ross anchors the most expansive and musically diverse telecast and lineup in the show's more than 50-year history, with 39 artists appearing across New York, Las Vegas, Chicago, Puerto Rico and more.

[12/10/25 - 05:30 AM]
Tony Dokoupil Named Anchor of the "CBS Evening News"
He'll assume the position on Monday, January 5, 2026, ushering in an ambitious new era for America's longest-running nightly newscast, airing weekdays at 6:30 PM, ET on CBS and streaming on Paramount+.

[12/09/25 - 04:01 PM]
Video: Trailer & Key Art - Hulu Original K-Drama "Made in Korea"
"Made in Korea" premieres Wednesday, December 24 on Hulu and Disney+.

[12/09/25 - 12:00 PM]
FOX Kicks Off Its Winter Lineup with Special Advance Premiere Dates for New Series "Best Medicine" and Returning Comedy Series "Animal Control" Following FOX NFL Doubleheaders
Plus: look for a two-night premiere event for new drama series "Memory of a Killer," starring Patrick Dempsey and Michael Imperiloi, beginning immediately after the NFC Championship Game.

[12/09/25 - 10:31 AM]
John Stamos, Dale Dickey, and Cam Gigandet Join "The Hunting Wives" Season 2
The trio joins previously announced new cast members Kim Matula and Alex FitzAlan, alongside returning cast members Brittany Snow, Malin Akerman, Jaime Ray Newman, Dermot Mulroney, Evan Jonigkeit, George Ferrier, Karen Rodriguez, Hunter Emery, and Branton Box.

[12/09/25 - 10:01 AM]
BET+ Original Film, "A Soulful Christmas," Premieres Thursday, December 25
The film stars Kaci Walfall, Myles Truitt, Shanice, Kenny Lattimore, Taylor Symone, E. Roger Mitchell, Towanda Braxton, KB Holland, Kyler Chavis, Gail Everett-Smith, Gerard Catus, Ryan James, and Elijah Resurreccion.

[12/09/25 - 09:31 AM]
"The Upshaws" Returns to Netflix on January 15 with Final Season
As Regina makes a run for office and Bennie's garage falls on hard times, the Upshaws will always find a way to keep it real, loud and full of love.

[12/09/25 - 09:22 AM]
Viaplay January 2026 Exclusive U.S. Premieres: "Sport vs. Money," "Stayer," "The Curse," "Scenes After a Marriage"
"Slayer" follows an aging rock musician forced to confront his greatest challenge when the mother of his child dies tragically - struggling to balance fatherhood, fame, and the haunting choices of his past.

[12/09/25 - 09:01 AM]
Video: Official Trailer - "The Wonderfully Weird World of Gumball" Season 2
The series, produced by Hanna-Barbera Studios Europe, returns on Monday, December 22 only on Hulu and Hulu on Disney+ for bundle subscribers.

[12/09/25 - 09:01 AM]
The History Channel's New Series "History's Deadliest with Ving Rhames" to Premiere on Monday, January 26
The 10-part series produced by Propagate Content will reveal the unbelievable details surrounding the world's most prolific and powerful killers.