[12/03/07 - 12:44 PM]
CBS Relaunches Online Store at CbsstorE.com Just in Time for the Holidays
The redesigned online store features official fan gear and products - including DVDs, apparel, books, toys and games.

[via press release from CBS]


New web site offers shoppers their favorite fan gear and lets them purchase items seen on CBS television series

LOS ANGELES, December 3, 2007 -- CBS has relaunched its online store, making it easier than ever for fans to buy show-branded gear as well as items featured in CBS television shows, it was announced today by Elizabeth Kalodner, Executive Vice President and General Manager, CBS Consumer Products.

The redesigned online store, at http://www.cbsstore.com/, features official fan gear and products - including DVDs, apparel, books, toys and games - from current CBS television shows such as "CSI," "The Amazing Race" and "Survivor," as well as classics such as "I Love Lucy."

CBS fans can also identify and shop directly for items worn or used by their favorite characters on select CBS series with a new feature from Delivery Agent's SeenON!, the definitive online shopping destination for products seen on screen. Coming this month, shoppable shows will include "CSI," "CSI: Miami," "The Amazing Race," "How I Met Your Mother" and "Survivor: China." SeenON! will offer exclusive behind-the-scenes video and interviews with CBS series stars. Fans can also shop via Delivery Agent's ShopisodeTM feature, a video application that allows consumers to synchronously purchase items shown in the footage as they watch the video.

"We really wanted to make CBSstore.com easy to navigate and give shoppers a user-friendly experience," Kalodner said. "Plus, we're excited to offer viewers a chance to enhance their television experience by buying apparel and accessories featured in the actual shows through our SeenOn feature."

From adventure-themed gifts for "The Amazing Race" and "Survivor" fans to spy worthy voice pens and dirty evidence bags for the "CSI: New York" enthusiast, CBSstore.com is the perfect place to find the right gift for any TV fan. Other featured items from popular shows include the "Kid Nation Bonanza City" T-shirt with matching bandana as seen on the show; "Survivor: China" dog tags, collector's edition buffs, beach bags and more; and "The Price is Right" logo T-shirts, sweatshirts and caps. Classic television fans can pick up "I Love Lucy" mugs, apparel and DVDs. Gift-givers can also check off their stocking stuffer shopping lists with fun mugs and glassware, including "The Amazing Race" heat sensitive mug - just add cold liquid and the navy mug changes to reveal a map of the world. Other gifts include CDs of one-of-a-kind musical performances seen on the "Late Show With David Letterman" and show-themed magnets and key tags.

About CBS Consumer Products

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.

  [december 2007]  


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