[12/05/07 - 05:53 PM]
Hallmark Channel Continues to Celebrate Families and the Holidays with Seventh Annual Sponsorship of the Radio City Christmas Spectacular(R) in Nyc
This is the seventh consecutive year that the network has sponsored the beloved holiday show and marks the channel's continuous support of family celebrations and the joyous holiday season.

[via press release from The Hallmark Channel]


Hallmark Channel, the nation's leader in family-friendly programming, has signed on to be a participating sponsor of the annual Radio City Christmas Spectacular�, in New York City. This year, the Christmas Spectacular is celebrating 75 years with a completely reimagined show featuring brand new scenes, brand new costumes and breathtaking special effects! This is the seventh consecutive year that the network has sponsored the beloved holiday show and marks the channel's continuous support of family celebrations and the joyous holiday season.

As part of the network's sponsorship, it will host a private VIP reception for key advertising clients and their families and to enjoy the evening's live performance of the annual show in the Grand Lounge of Radio City Music Hall� on Thursday, December 13. Ad Sales chief Bill Abbott will host the evening.

"This sponsorship is a unique opportunity for a cable network, and we couldn't be more proud that we have, for the past seven years, had the opportunity to align ourselves with such a legendary holiday staple," said Bill Abbott, Executive Vice President, Advertising Sales. "Just as the Rockettes have become a holiday 'hallmark,' we too are recognized as television's ultimate 'home for the holidays' � a true family destination."

Michael Guth, executive vice president, sales and marketing for Madison Square Garden added, "We are excited to have Hallmark Channel return as a sponsor of the Radio City Christmas Spectacular for this year's special 75th anniversary celebration. As with all of our partners, Hallmark Channel will be able to showcase their brand on a variety of platforms, truly maximizing their exposure, while also aligning themselves with the iconic and influential brand of Radio City Music Hall."

Through this sponsorship, Hallmark Channel will also be included in a full-page ad in the program book distributed at the show, a themed outdoor window display at Radio City Music Hall� and an indoor lobby display in the Grand Lounge.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 84 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008. For more information, please visit www.hallmarkchannelpress.com.

MSG Entertainment (MSGE), the live entertainment arm of Cablevision Systems Corporations, is a worldwide entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 700 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden and the Expo Center at MSG, MSGE produces shows across America. MSG Entertainment's live events include The Radio City Christmas Spectacular, as well as seven productions of The Christmas Spectacular outside of New York. Additional information about MSG Entertainment is available on the Web at www.thegarden.com and www.radiocity.com. Madison Square Garden, L.P. is owned by Cablevision Systems Corporation, and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, and the Beacon Theatre; MSG Media, which is comprised of MSG and FSN New York; and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.

The Radio City Christmas Spectacular starring the Rockettes will run from November 9, 2007 through December 30, 2007. Prices range from $40 to $100. Tickets are available online at www.radiocity.com or at the Radio City Box Office (50th Street and Avenue of the Americas). Box Office hours are Monday through Saturday, 10:00 a.m. to 8:00 p.m. and Sunday 11:00 a.m. to 8:00 p.m. Tickets may also be purchased by calling the Ticketmaster Christmas Hotline at (212) 307-1000 or at any Ticketmaster outlets. Ticket prices include a $4.50 facility charge. Tickets purchased via Ticketmaster are subject to service charges. Please call (212) 247-4777 for more information.

  [december 2007]  

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