or


[12/11/07 - 06:02 PM]
Hallmark Channel Taps Television Legend Regis Philbin to Kick Off Year-Long Salute to Local Heroes
The campaign is "a new social outreach initiative that will recognize ordinary Americans who make extraordinary contributions to their communities and who change the lives of others."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL TAPS TELEVISION LEGEND REGIS PHILBIN TO KICK OFF YEAR-LONG SALUTE TO LOCAL HEROES

Philbin to Serve as Host of On-Air Specials Developed in Partnership with and Produced by Omnicom Media Group's Full Circle Entertainment

Hallmark Channel is set to launch "Hallmark Heroes with Regis Philbin," a new social outreach initiative that will recognize ordinary Americans who make extraordinary contributions to their communities and who change the lives of others. The campaign will utilize the many venues of the powerful Hallmark brand � on-air, online and in stores � and culminate with two emotionally riveting themed on-air specials hosted by Regis Philbin, co-host of "Live with Regis and Kelly."

"The Hallmark brand is the guiding light for strong family values among which is the importance that we as Americans attach to helping the less fortunate among us," said Henry Schleiff, President and CEO, Hallmark Channel. "Not only does this initiative strongly reflect �the very best' of the Hallmark brand but with Regis Philbin, we have the perfect host for these two specials because his legendary humor is exceeded only by his compassion for those whose selfless contributions make them unsung heroes."

"I'm delighted to be involved with Hallmark Channel and this important initiative and to host these specials," said Regis Philbin. "There are so many unsung American heroes who do so much to help others who are less fortunate, and I am not only proud to help them in this way but hope that their stories and these specials on Hallmark Channel will help to inspire others to make their own contributions."

"We are very proud to have been asked by the Hallmark Channel to create this unique television project that will concurrently entertain and inspire viewing audiences across America. As well, our Full Circle team is pleased to be partnered with Regis Philbin who is an icon in the industry," said Robert Riesenberg, President and CEO, Full Circle Entertainment.

Hallmark Channel will launch an on-air and online campaign for "Hallmark Heroes with Regis Philbin" this month encouraging viewers to visit www.hallmarkchannel.com to nominate their favorite local hero � a teacher who tutored underprivileged students for free, or a teenager who saved their babysitting money and sent it to a hurricane Katrina family. Users will be asked to submit an essay and post a photo or video of their hero.

Hallmark Channel is set to produce at least two editions of "Hallmark Heroes with Regis Philbin" which was developed in partnership with Omnicom Media Group's Full Circle Entertainment (FCE) who will produce the specials and related interstitial programming. The first special, spotlighting mothers, fathers, and veterans who have served our country, is scheduled to air in June 2008. The second special will be holiday themed and air in fourth quarter 2008. Leading up to the on-air event, the network will showcase each honoree via 30-second on-air vignettes.

During each "Hallmark Heroes with Regis Philbin" special, four honorees will be awarded a relevant prize that showcases their amazing contribution � an education scholarship for the local teacher that tutored for free and is now eager to further his own education; a new car for a woman that rescued stray animals in her broken down minivan.

To complement the network's on-air and online promotion of "Hallmark Heroes with Regis Philbin," Hallmark Gold Crown� stores will feature tune-in information prior to the premiere of each on-air special and www.hallmark.com will include a link to the channel's website.

Full Circle Entertainment (www.omnicomgroup.com) was launched in February 2004 with the hiring of Robert Riesenberg to develop and produce quality programming that has strong viewer appeal, while providing an ideal environment and marketing platforms for major sponsors. The company's production team is best known for executive producing numerous television series and movies including: The Restaurant, Bound For Glory, House Rules, Meet Mister Mom, Young Americans, He's a Lady, The Winning Season, Miss Lettie and Me, Bojangles as well as creating the highly-regarded movie franchises, Chrysler Showcase Theater, and Johnson & Johnson Spotlight Presentation. Full Circle Entertainment is part of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE).

Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded agency networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [december 2007]  
S
M
T
W
T
F
S
      


· LIVE WITH KELLY (SYNDICATION)





[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/01/16 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" Returns with All-New Episodes This January
The series returns for season four with all-new episodes on Tuesday, January 3 at 9:00/8:00c.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 12:09 PM]
Animal Planet Announces "Super Cute Holiday Week" Featuring Fan-Favorite Programming
This two-week celebration kicks off Monday, December 12 and "wraps" Sunday, December 25.

[12/01/16 - 12:05 PM]
"Greatest Party Story Ever" Returns for Season Two Tonight at 11:00 p.m. ET/PT on MTV
The series will once again showcase peoples' most outrageous, hilarious, epic tales including everything from debauchery and drunkenness to celebrity encounters.

[12/01/16 - 12:05 PM]
Sam Worthington Tapped to Star in Discovery's Highly-Anticipated Scripted Series "Manifesto"
Worthington will portray FBI Agent Jim "Fitz" Fitzgerald, one of the most decorated profilers in the history of the Bureau, whose radical new approach to intelligence gathering ultimately took Kaczynski down.

[12/01/16 - 11:52 AM]
An Explosive Look at the Birth of the Atomic Age - "A-Bombs Over Nevada" - Premiering Monday, December 5th at 9/8c on Smithsonian Channel(TM)
The dropping of the "Little Boy" and "Fat Man" atomic bombs over Hiroshima and Nagasaki at the end of World War Two had launched the Atomic Age of the 1950s and 60s.

[12/01/16 - 11:23 AM]
truTV's All-New Brand Campaign Launches, Immediately Falls Apart
This multiplatform campaign, created in collaboration with truTV's new agency partner WorkInProgress, will include a range of company actions that will roll out over the next year.

[12/01/16 - 10:54 AM]
VH1's "Love & Hip Hop: Atlanta" Stars Stevie J and K. Michelle Return to VH1 on Monday, December 19 at 9PM
Look for "Leave It To Stevie" and a new season of "K. Michelle: My Life" to launch back-to-back.

[12/01/16 - 10:35 AM]
More Performers Announced for "Taraji's White Hot Holidays" Airing Thursday, Dec. 8 @ 8/7c on FOX
She'll be joined by Smokey Robinson, NE-YO, Tyrese Gibson, Andra Day, Candice Boyd and October London.

[12/01/16 - 10:02 AM]
Action-Packed Racing Series "Mickey and the Roadster Racers" Premieres in a Simulcast on Disney Channel and Disney Junior on January 15
The series, which will premiere internationally throughout 2017, takes Mickey and the gang, along with their unique transforming vehicles, on humorous high-spirited races around the globe, as well as hometown capers in Hot Dog Hills.

[12/01/16 - 10:01 AM]
Production Has Begun on the Starz Spy Thriller "Counterpart"
"Counterpart" is the story of Howard Silk (JK Simmons), a lowly cog in a bureaucratic agency, who discovers that the agency he works for is really guarding a crossing into a parallel dimension.

[12/01/16 - 10:00 AM]
FX Revs Up Pilot for the Next Chapter in the Sons of Anarchy Saga "Mayans MC"
The Mayans were recurring and pivotal players in Sons of Anarchy throughout the show's seven-year run.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.

[12/01/16 - 09:07 AM]
Drama and Chaos Reach a Record Breaking High on a Shocking New Season of "Marriage Boot Camp Reality Stars"
The new season rolls out Friday, January 6 at 9:00/8:00c on WE tv.