Spike TV and GameTrailers.com to Launch 'GameTrailers TV With Geoff Keighley' - The Ultimate Hi-Definition Show for Gamers - On-Air and Online
'GameTrailers TV' Is The First Half-Hour Program To Be Completely Created
And Produced For Linear Television By MTVN Entertainment Group Digital
Tune In To The Premiere Friday, January 25, 2008 On Spike TV And Log On to
GameTrailers.com For More 'GameTrailers TV' Action!
NEW YORK, Dec. 12 -- Spike TV and GameTrailers.com (GT),
both divisions of Viacom Inc.'s (NYSE: VIA, VIA.B) MTVN Entertainment
Group, announced today an unprecedented multi-platform integration with the
launch of "GameTrailers TV with Geoff Keighley." This weekly, entertaining
and informative magazine-style show for gamers will be available in high-
definition on-air and online beginning Friday, January 25, 2008. Produced
and created by GameTrailers.com, "GameTrailers TV" marks the first time an
MTVN Entertainment Group digital property has fully executed a half-hour
show for linear television. Taking Spike TV's "Game Head" to the next
level, "GameTrailers TV" will provide viewers with expanded editorial
content and an all-new level of interaction online at GameTrailers.com.
"GameTrailers TV" is hosted and executive produced by industry veteran
and "Game Head" host Geoff Keighley. Every week, Keighley and co-hosts
Amanda MacKay and Daniel Kayser will bring fans the latest scoop on the
gaming industry's hottest titles, coolest events and biggest stars,
offering the access and insight millions of viewers have come to expect
from GameTrailers.com. Featuring a rotation of over 20 timely and relevant
segments, "Game Trailers TV" will provide exclusive content catering to
gamers with varying interest levels from the casual gamer to hardcore
enthusiasts. Viewers can go online to GameTrailers for more in-depth looks
at topics covered in the show.
"We're tapped into the gaming culture and continue to see our traffic
explode to more than nine million uniques per month," said Jon Slusser,
SVP, Spike Digital Media and Video Games and executive producer of
"GameTrailers TV." "With 'GameTrailers TV,' we are merging our rabid online
gaming audience with Spike TV's coveted male 18-34 year-old demo to deliver
gaming on a massive scale."
"We are thrilled to be the first network within the MTVN Entertainment
Group to launch a half-hour program fully produced and created by one of
our digital properties," said Kevin Kay, President, Spike TV.
"'GameTrailers TV' illustrates how GameTrailers and Spike TV can work
together to create content that resonates with gamers, while driving
viewers and users to both brands."
Tune in to "GameTrailers TV with Geoff Keighley" every Friday at 1:00am
ET/PT on Spike TV beginning January 25. In addition to premiering on Spike
TV and Spike HD, the program will be available in high-definition on
GameTrailers and Xbox Live Marketplace.
"The debut of 'GameTrailers TV' is a landmark event for videogame
television," says Geoff Keighley. "We're evolving 'Game Head' and taking a
multi-platform approach across TV, online and Xbox Live Marketplace. And no
matter how you want to view the show we're delivering it in high-definition
to showcase games the way they are meant to be experienced."
About Spike TV
SPIKE TV is available in more than 96.1 million homes and is a division
of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one
of the world's leading creators of programming and content across all media
GameTrailers (GT) is the premier video destination for gaming
entertainment and information. GT delivers timely, high-resolution
broadband video content for gamers that includes original shows, video
reviews, game trailers and comprehensive video coverage of gaming events
from around the world. GT also has a robust community that features
user-generated content, a community marketplace and a variety of
communication tools so gamers can talk to friends and share media such as
fan movies, machinima and daily blogs. GT has offices in Los Angeles, San
Francisco and New York and is a division of Viacom Inc.'s (NYSE: VIA,
VIA.B) MTV Networks Entertainment Group.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 145 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE Spike TV