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[12/12/07 - 02:14 PM]
Spike TV and GametrailerS.com to Launch 'Gametrailers TV with Geoff Keighley' - the Ultimate Hi-Definition Show for Gamers - On-Air and Online
This weekly magazine-style show for gamers will be available in high- definition on-air and online beginning Friday, January 25, 2008.
[via press release from Spike TV]

Spike TV and GameTrailers.com to Launch 'GameTrailers TV With Geoff Keighley' - The Ultimate Hi-Definition Show for Gamers - On-Air and Online

'GameTrailers TV' Is The First Half-Hour Program To Be Completely Created And Produced For Linear Television By MTVN Entertainment Group Digital Property

Tune In To The Premiere Friday, January 25, 2008 On Spike TV And Log On to GameTrailers.com For More 'GameTrailers TV' Action!

NEW YORK, Dec. 12 -- Spike TV and GameTrailers.com (GT), both divisions of Viacom Inc.'s (NYSE: VIA, VIA.B) MTVN Entertainment Group, announced today an unprecedented multi-platform integration with the launch of "GameTrailers TV with Geoff Keighley." This weekly, entertaining and informative magazine-style show for gamers will be available in high- definition on-air and online beginning Friday, January 25, 2008. Produced and created by GameTrailers.com, "GameTrailers TV" marks the first time an MTVN Entertainment Group digital property has fully executed a half-hour show for linear television. Taking Spike TV's "Game Head" to the next level, "GameTrailers TV" will provide viewers with expanded editorial content and an all-new level of interaction online at GameTrailers.com.

"GameTrailers TV" is hosted and executive produced by industry veteran and "Game Head" host Geoff Keighley. Every week, Keighley and co-hosts Amanda MacKay and Daniel Kayser will bring fans the latest scoop on the gaming industry's hottest titles, coolest events and biggest stars, offering the access and insight millions of viewers have come to expect from GameTrailers.com. Featuring a rotation of over 20 timely and relevant segments, "Game Trailers TV" will provide exclusive content catering to gamers with varying interest levels from the casual gamer to hardcore enthusiasts. Viewers can go online to GameTrailers for more in-depth looks at topics covered in the show.

"We're tapped into the gaming culture and continue to see our traffic explode to more than nine million uniques per month," said Jon Slusser, SVP, Spike Digital Media and Video Games and executive producer of "GameTrailers TV." "With 'GameTrailers TV,' we are merging our rabid online gaming audience with Spike TV's coveted male 18-34 year-old demo to deliver gaming on a massive scale."

"We are thrilled to be the first network within the MTVN Entertainment Group to launch a half-hour program fully produced and created by one of our digital properties," said Kevin Kay, President, Spike TV. "'GameTrailers TV' illustrates how GameTrailers and Spike TV can work together to create content that resonates with gamers, while driving viewers and users to both brands."

Tune in to "GameTrailers TV with Geoff Keighley" every Friday at 1:00am ET/PT on Spike TV beginning January 25. In addition to premiering on Spike TV and Spike HD, the program will be available in high-definition on GameTrailers and Xbox Live Marketplace.

"The debut of 'GameTrailers TV' is a landmark event for videogame television," says Geoff Keighley. "We're evolving 'Game Head' and taking a multi-platform approach across TV, online and Xbox Live Marketplace. And no matter how you want to view the show we're delivering it in high-definition to showcase games the way they are meant to be experienced."

About Spike TV

SPIKE TV is available in more than 96.1 million homes and is a division of MTV Networks. A unit of VIACOM (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

About GameTrailers

GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 145 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE Spike TV
http://www.spiketv.com http://www.GameTrailers.com





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