or


[01/04/08 - 01:24 PM]
Debmar-Mercury Clears Hasbro's Trivial Pursuit: America Plays in Over 55% of the Country for Fall '08 Season
The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore.

[via press release from Debmar-Mercury]

DEBMAR-MERCURY CLEARS HASBRO'S TRIVIAL PURSUIT: AMERICA PLAYS IN OVER 55% OF THE COUNTRY FOR FALL '08 SEASON

America's Beloved Trivia Game Cleared in Eight out of Top 10 Markets

SANTA MONICA, CA (January 4, 2008) � Debmar-Mercury has cleared Trivial Pursuit: America Plays in over 55% of the country including eight of the top 10 markets for its September 2008 debut, it was announced today by Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein.

The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore. Other station groups on board include Cox, CBS, Belo, Gannett, Scripps, Raycom Media, and Weigel Broadcasting.

Debmar-Mercury joined with Hasbro, Inc. (NYSE: HAS) to deliver the first run half-hour strip version of the iconic game Trivial Pursuit�, one of the most popular board games around the world. Part of the genius behind the show is the format, which is "organically interactive." Questions will come from viewers across the United States, making this a unique and compelling format sure to influence other game formats in the years to come.

"Trivial Pursuit: America Plays has easily exceeded our expectations since our alliance with Hasbro was announced in September," said Marcus. "Due to strong demand for the show, Hasbro and Debmar-Mercury are giving Trivial Pursuit a firm �go'."

Added Bernstein, "We absolutely believe this will make for stimulating, family style viewing and engage audiences week after week. We are confident that Trivial Pursuit has all the key ingredients of great television programming and will keep audiences coming back for more."

"Trivial Pursuit captured the imagination and passion of millions of game players when it was introduced 25 years ago," said Phil Jackson, Group Executive for Hasbro Games. "Transforming this iconic classic into an interactive television experience is one of the exciting ways that we're establishing the brand for success over the next 25 years."

Debmar-Mercury will be showcasing Trivial Pursuit at NATPE 2008 in Las Vegas. Format rights are also available to international territories; both the format and the brand have already created great excitement in numerous territories across the globe.

William Morris Agency's Mark Itkin brokered the original deal between Debmar-Mercury and Hasbro, Inc.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in syndication, cable, network, VOD/Pay-Per-View and Pay TV. The company has global distribution for Tyler Perry's first-run syndicated sitcom Tyler Perry's House of Payne, which premiered on TBS June, 2007 to record-breaking ratings and will be followed in September, 2008 with a four year concurrent syndication run on FOX owned television stations. Debmar-Mercury also owns the domestic distribution rights to the groundbreaking sitcom, South Park, as well as Family Feud, The Surreal Life family of celebrity-based reality shows, USA Network's The Dead Zone, National Geographic's Really Wild Animals and an extensive movie library featuring titles from Revolution Studios and Lionsgate. Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE: LGF), the premier independent filmed entertainment studio.

About Hasbro, Inc.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. TRIVIAL PURSUIT and the distinctive design of the game board and game cards are registered trademarks of Horn Abbot Ltd. for the games distributed and sold in the U.S. under exclusive license to Hasbro, Inc.





  [january 2008]  
S
M
T
W
T
F
S
  


· TRIVIAL PURSUIT: AMERICA PLAYS (SYNDICATION)





[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 02:01 PM]
Video: "Bullet Train Explosion" - Official Trailer - Netflix
When panic erupts on a Tokyo-bound bullet train that will explode if it slows below 100 kph, authorities race against time to save everyone on board.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[04/01/25 - 10:04 AM]
Holly Madison Returns for New Season of Investigation Discovery's "The Playboy Murders"
With six all-new cases, season three premieres on Monday, May 5 at 9:00/8:00c on ID and streams on Max.

[04/01/25 - 09:01 AM]
Video: Watch the Trailer for "LOL: Last One Laughing Colombia" Season 2 Launching on Prime Video on April 16th with a Brand-New Format
In the new season, the main dynamic change is the introduction of "pairs" where contestants compete in duos, creating new alliances and rivalries between the partnered comedians, unlike the previous season where individuals competed against each other directly.

[04/01/25 - 08:01 AM]
Video: "Tires" Season 2 - Date Announcement - Netflix
The comedy series starring Shane Gillis returns June 5.

[03/31/25 - 09:29 PM]
Season Eight of Adult Swim's Global Hit Series "Rick and Morty" Arrives May 25
Adult Swim announced the premiere date and released a first look at "Rick and Morty" Season Eight as part of today's traditional April Fools' Day broadcast special.

[03/31/25 - 12:01 PM]
Shudder Marks Its 10 Year Anniversary with Year-Long Celebration of Killer Films & Series, Special Fan Events, Nationwide Screening Tour, Customized Merch and More
Shudder 10, which kicks off during the streamer's annual "Halfway to Halloween" horror-thon, will also feature a nationwide screening tour, "Shudder 10 Screening Series," featuring a curated selection of Shudder films.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/31/25 - 11:00 AM]
Disney Branded Television Renews "Wizards Beyond Waverly Place" for Season Two on Disney Channel and Disney+
Premiering on Disney Channel, Disney+ and Disney Channel On Demand, the new season begins production next month in Los Angeles.

[03/31/25 - 11:00 AM]
CBS Expands "An Evening with Elton John and Brandi Carlile," A New Primetime Concert Special Airing Sunday, April 6
The special, featuring live performances, captivating stories about the pair's enduring friendship and an intimate look at their new joint album, will now run 90 minutes.

[03/31/25 - 10:30 AM]
"TMZ Presents: The Menendez Brothers: The Prison Interview" Premieres Monday, April 7 at 9/8c on FOX
The Menendez Brothers exclusively speak for the first time in decades for a joint interview with TMZ about their last chance for freedom and reveal what they'll do with their lives if they're released.

[03/31/25 - 10:23 AM]
Video: Preview - "The Motherhood" Starring Connie Britton - Hallmark Channel
Each of the six one-hour episodes of The Motherhood follows Britton, a single mother herself, as she connects with another single mother who is juggling the demands of work, parenting, and self-care.

[03/31/25 - 10:00 AM]
Summer Is in Sight! Prime Video Releases First-Look Images for the Final Season of "The Summer I Turned Pretty"
The series will return to Cousins Beach this July with an 11-episode season and will premiere exclusively on Prime Video in more than 240 countries and territories around the world.