or


[01/04/08 - 01:24 PM]
Debmar-Mercury Clears Hasbro's Trivial Pursuit: America Plays in Over 55% of the Country for Fall '08 Season
The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore.

[via press release from Debmar-Mercury]

DEBMAR-MERCURY CLEARS HASBRO'S TRIVIAL PURSUIT: AMERICA PLAYS IN OVER 55% OF THE COUNTRY FOR FALL '08 SEASON

America's Beloved Trivia Game Cleared in Eight out of Top 10 Markets

SANTA MONICA, CA (January 4, 2008) � Debmar-Mercury has cleared Trivial Pursuit: America Plays in over 55% of the country including eight of the top 10 markets for its September 2008 debut, it was announced today by Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein.

The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore. Other station groups on board include Cox, CBS, Belo, Gannett, Scripps, Raycom Media, and Weigel Broadcasting.

Debmar-Mercury joined with Hasbro, Inc. (NYSE: HAS) to deliver the first run half-hour strip version of the iconic game Trivial Pursuit�, one of the most popular board games around the world. Part of the genius behind the show is the format, which is "organically interactive." Questions will come from viewers across the United States, making this a unique and compelling format sure to influence other game formats in the years to come.

"Trivial Pursuit: America Plays has easily exceeded our expectations since our alliance with Hasbro was announced in September," said Marcus. "Due to strong demand for the show, Hasbro and Debmar-Mercury are giving Trivial Pursuit a firm �go'."

Added Bernstein, "We absolutely believe this will make for stimulating, family style viewing and engage audiences week after week. We are confident that Trivial Pursuit has all the key ingredients of great television programming and will keep audiences coming back for more."

"Trivial Pursuit captured the imagination and passion of millions of game players when it was introduced 25 years ago," said Phil Jackson, Group Executive for Hasbro Games. "Transforming this iconic classic into an interactive television experience is one of the exciting ways that we're establishing the brand for success over the next 25 years."

Debmar-Mercury will be showcasing Trivial Pursuit at NATPE 2008 in Las Vegas. Format rights are also available to international territories; both the format and the brand have already created great excitement in numerous territories across the globe.

William Morris Agency's Mark Itkin brokered the original deal between Debmar-Mercury and Hasbro, Inc.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in syndication, cable, network, VOD/Pay-Per-View and Pay TV. The company has global distribution for Tyler Perry's first-run syndicated sitcom Tyler Perry's House of Payne, which premiered on TBS June, 2007 to record-breaking ratings and will be followed in September, 2008 with a four year concurrent syndication run on FOX owned television stations. Debmar-Mercury also owns the domestic distribution rights to the groundbreaking sitcom, South Park, as well as Family Feud, The Surreal Life family of celebrity-based reality shows, USA Network's The Dead Zone, National Geographic's Really Wild Animals and an extensive movie library featuring titles from Revolution Studios and Lionsgate. Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE: LGF), the premier independent filmed entertainment studio.

About Hasbro, Inc.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. TRIVIAL PURSUIT and the distinctive design of the game board and game cards are registered trademarks of Horn Abbot Ltd. for the games distributed and sold in the U.S. under exclusive license to Hasbro, Inc.





  [january 2008]  
S
M
T
W
T
F
S
  


· TRIVIAL PURSUIT: AMERICA PLAYS (SYNDICATION)





[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 02:37 PM]
Sarah Gadon to Star in Netflix and CBC Miniseries "Alias Grace"
The six-hour miniseries, inspired by the historical true story of convicted murderer Grace Marks, is written and produced by Sarah Polley and directed by Mary Harron.

[06/28/16 - 02:29 PM]
Smithsonian Channel Goes Wild on Wednesdays This Summer with Some of the World's Deadliest Predators
Through five consecutive weeks of one-hour specials, the stunt will span the globe in search of elusive sharks, mighty lizard kings, viper queens, killer hornets and desert lions.

[06/28/16 - 12:31 PM]
Double the Episodes, Double the Surprises on the Second Season of "Cooks vs. Cons"
New episodes begin Sunday, July 10 at 10:00/9:00c on Food Network.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 11:09 AM]
Bravo Media's Lavish Ladies from Down Under Return for a New Season of "The Real Housewives of Melbourne" on Friday, July 22 at 9 PM ET/PT
Newcomer Susie McLean will join returning cast members Chyka Keebaugh, Gamble Breaux, Gina Liano, Jackie Gillies, Janet Roach, Lydia Schiavello and Pettifleur Berenger.

[06/28/16 - 10:54 AM]
"ER Week" Is Back on Discovery Life with Unpredicatble Moments Leading Up to the Premiere of "Trauma Doctors"
These elite doctors take the emergency room to the streets providing on-site medical treatments that are normally only done in hospitals, transforming a patient's chance of survival.

[06/28/16 - 10:50 AM]
ESPN Remembers Legendary Coach Pat Summitt
ESPN Classic will be the home of Tennessee's National Championship title games, where Summitt led the Lady Vols to national titles in 1996, 1997, 1998, 2007 and 2008.

[06/28/16 - 10:35 AM]
U.S. Army Sgt. Elizabeth Marks to Receive Pat Tillman Award for Service at The 2016 ESPYS
Marks is also a member of the 2016 U.S. Paralympics Swimming National Team and is training for the 2016 Paralympic Games taking place in Rio de Janeiro in September.

[06/28/16 - 10:28 AM]
Heartwarming Documentary "Open Your Eyes," Following Nepalese Spouses on a Remarkable Odyssey to Restore Their Sight, Debuts July 18, Exclusively on HBO
The film follows Manisara and Durga, an aging couple from the remote Himalayan Mountains of Nepal, as they embark on a transformative odyssey to regain the sight they lost over the years by undergoing this life-changing procedure.

[06/28/16 - 10:21 AM]
Diane Sawyer Holds Exclusive Interview with Jaycee Dugard, on ABC News' "20/20," Friday, July 8
Sawyer interviewed Dugard in 2011 when she talked about her horrendous experience in captivity for the first time on the eve of the release of her first memoir "A Stolen Life."

[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/28/16 - 09:05 AM]
Fans Can Now Share Adult Swim Themed Images, GIFs, Sounds, and Custom Bumps With New App
The new Adult Swim Keyboard also features sharable soundboards and animated GIFs from the network's colorful show characters.