or


[01/04/08 - 01:24 PM]
Debmar-Mercury Clears Hasbro's Trivial Pursuit: America Plays in Over 55% of the Country for Fall '08 Season
The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore.

[via press release from Debmar-Mercury]

DEBMAR-MERCURY CLEARS HASBRO'S TRIVIAL PURSUIT: AMERICA PLAYS IN OVER 55% OF THE COUNTRY FOR FALL '08 SEASON

America's Beloved Trivia Game Cleared in Eight out of Top 10 Markets

SANTA MONICA, CA (January 4, 2008) � Debmar-Mercury has cleared Trivial Pursuit: America Plays in over 55% of the country including eight of the top 10 markets for its September 2008 debut, it was announced today by Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein.

The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore. Other station groups on board include Cox, CBS, Belo, Gannett, Scripps, Raycom Media, and Weigel Broadcasting.

Debmar-Mercury joined with Hasbro, Inc. (NYSE: HAS) to deliver the first run half-hour strip version of the iconic game Trivial Pursuit�, one of the most popular board games around the world. Part of the genius behind the show is the format, which is "organically interactive." Questions will come from viewers across the United States, making this a unique and compelling format sure to influence other game formats in the years to come.

"Trivial Pursuit: America Plays has easily exceeded our expectations since our alliance with Hasbro was announced in September," said Marcus. "Due to strong demand for the show, Hasbro and Debmar-Mercury are giving Trivial Pursuit a firm �go'."

Added Bernstein, "We absolutely believe this will make for stimulating, family style viewing and engage audiences week after week. We are confident that Trivial Pursuit has all the key ingredients of great television programming and will keep audiences coming back for more."

"Trivial Pursuit captured the imagination and passion of millions of game players when it was introduced 25 years ago," said Phil Jackson, Group Executive for Hasbro Games. "Transforming this iconic classic into an interactive television experience is one of the exciting ways that we're establishing the brand for success over the next 25 years."

Debmar-Mercury will be showcasing Trivial Pursuit at NATPE 2008 in Las Vegas. Format rights are also available to international territories; both the format and the brand have already created great excitement in numerous territories across the globe.

William Morris Agency's Mark Itkin brokered the original deal between Debmar-Mercury and Hasbro, Inc.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in syndication, cable, network, VOD/Pay-Per-View and Pay TV. The company has global distribution for Tyler Perry's first-run syndicated sitcom Tyler Perry's House of Payne, which premiered on TBS June, 2007 to record-breaking ratings and will be followed in September, 2008 with a four year concurrent syndication run on FOX owned television stations. Debmar-Mercury also owns the domestic distribution rights to the groundbreaking sitcom, South Park, as well as Family Feud, The Surreal Life family of celebrity-based reality shows, USA Network's The Dead Zone, National Geographic's Really Wild Animals and an extensive movie library featuring titles from Revolution Studios and Lionsgate. Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE: LGF), the premier independent filmed entertainment studio.

About Hasbro, Inc.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. TRIVIAL PURSUIT and the distinctive design of the game board and game cards are registered trademarks of Horn Abbot Ltd. for the games distributed and sold in the U.S. under exclusive license to Hasbro, Inc.





  [january 2008]  
S
M
T
W
T
F
S
  


· TRIVIAL PURSUIT: AMERICA PLAYS (SYNDICATION)





[11/24/17 - 08:46 AM]
Thursday's Broadcast Ratings: NBC Rides NFL to Thanksgiving Victory
The Peacock easily wins the holiday night in all categories.

[11/23/17 - 09:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Alphabet's annual telecast of "A Charlie Brown Thanksgiving" is the top adults 18-49 draw while "Survivor" is the most-watched program.

[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/22/17 - 06:30 AM]
Video: Watch the Trailer for the Netflix Film "El Camino Christmas," Launching December 8
Tim Allen, Vincent D'Onofrio, Luke Grimes, Dax Shepard, Jessica Alba, Kurtwood Smith and Michelle Mylett make up the ensemble cast.

[11/22/17 - 06:06 AM]
Amazon and Funny or Die Land Parade Powerhouse Legends Cord Hosenbeck and Tish Cattigan as Hosts for Amazon Prime Video's 2018 Rose Parade Live
Said event will stream live on Amazon Prime Video on New Year's Day, Monday, January 1, 2018 at 8:00am PT / 11:00am ET.

[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
Season 22 rolls out Monday, January 8 at 8:00/7:00c on PBS.

[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
Plus: the network reveals return dates for the rest of its winter lineup.

[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
Look for said specials on Wednesday, December 13 and December 20 at 8:00/7:00c, respectively.

[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
The critically acclaimed Thursday night comedy will return for another 13-episode season.

[11/21/17 - 09:33 AM]
Stars of Screen, Stage and Sport to Gather in Silicon Valley to Celebrate Science at 6th Annual "Breakthrough Prize" Ceremony Sunday, December 3
For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.