or


[01/04/08 - 01:24 PM]
Debmar-Mercury Clears Hasbro's Trivial Pursuit: America Plays in Over 55% of the Country for Fall '08 Season
The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore.

[via press release from Debmar-Mercury]

DEBMAR-MERCURY CLEARS HASBRO'S TRIVIAL PURSUIT: AMERICA PLAYS IN OVER 55% OF THE COUNTRY FOR FALL '08 SEASON

America's Beloved Trivia Game Cleared in Eight out of Top 10 Markets

SANTA MONICA, CA (January 4, 2008) � Debmar-Mercury has cleared Trivial Pursuit: America Plays in over 55% of the country including eight of the top 10 markets for its September 2008 debut, it was announced today by Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein.

The series is cleared on FOX affiliates in New York, Los Angeles, Chicago, Washington, D.C. and Baltimore. Other station groups on board include Cox, CBS, Belo, Gannett, Scripps, Raycom Media, and Weigel Broadcasting.

Debmar-Mercury joined with Hasbro, Inc. (NYSE: HAS) to deliver the first run half-hour strip version of the iconic game Trivial Pursuit�, one of the most popular board games around the world. Part of the genius behind the show is the format, which is "organically interactive." Questions will come from viewers across the United States, making this a unique and compelling format sure to influence other game formats in the years to come.

"Trivial Pursuit: America Plays has easily exceeded our expectations since our alliance with Hasbro was announced in September," said Marcus. "Due to strong demand for the show, Hasbro and Debmar-Mercury are giving Trivial Pursuit a firm �go'."

Added Bernstein, "We absolutely believe this will make for stimulating, family style viewing and engage audiences week after week. We are confident that Trivial Pursuit has all the key ingredients of great television programming and will keep audiences coming back for more."

"Trivial Pursuit captured the imagination and passion of millions of game players when it was introduced 25 years ago," said Phil Jackson, Group Executive for Hasbro Games. "Transforming this iconic classic into an interactive television experience is one of the exciting ways that we're establishing the brand for success over the next 25 years."

Debmar-Mercury will be showcasing Trivial Pursuit at NATPE 2008 in Las Vegas. Format rights are also available to international territories; both the format and the brand have already created great excitement in numerous territories across the globe.

William Morris Agency's Mark Itkin brokered the original deal between Debmar-Mercury and Hasbro, Inc.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in syndication, cable, network, VOD/Pay-Per-View and Pay TV. The company has global distribution for Tyler Perry's first-run syndicated sitcom Tyler Perry's House of Payne, which premiered on TBS June, 2007 to record-breaking ratings and will be followed in September, 2008 with a four year concurrent syndication run on FOX owned television stations. Debmar-Mercury also owns the domestic distribution rights to the groundbreaking sitcom, South Park, as well as Family Feud, The Surreal Life family of celebrity-based reality shows, USA Network's The Dead Zone, National Geographic's Really Wild Animals and an extensive movie library featuring titles from Revolution Studios and Lionsgate. Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE: LGF), the premier independent filmed entertainment studio.

About Hasbro, Inc.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. TRIVIAL PURSUIT and the distinctive design of the game board and game cards are registered trademarks of Horn Abbot Ltd. for the games distributed and sold in the U.S. under exclusive license to Hasbro, Inc.





  [january 2008]  
S
M
T
W
T
F
S
  


· TRIVIAL PURSUIT: AMERICA PLAYS (SYNDICATION)





[08/19/19 - 02:16 PM]
Paramount Network's "I Am Patrick Swayze" Delivers 2 Million Total Viewers on August 18
Paramount Network spins the numbers for Sunday, August 18.

[08/19/19 - 01:25 PM]
Hip Hop Royalty Spills the Tea in WE tv's Tell-All Series "Untold Stories of Hip Hop" Hosted by Angie Martinez
Cardi B, Snoop Dogg, Queen Latifah, Ice Cube, Nelly, A$AP Rocky, DJ Khaled, Wyclef Jean, Ja Rule, Fat Joe and more are featured in the series.

[08/19/19 - 11:59 AM]
HBO Max Lands Original Soderbergh Film "Let Them All Talk" (WT)
Meryl Streep, Candice Bergen, Dianne Wiest, Lucas Hedges and Gemma Chan star in the film.

[08/19/19 - 11:07 AM]
"Yellowstone" Tops TV on August 14 Among Key P18-49 and P25-54 Demos
Paramount Network further spins the numbers for Wednesday, August 14.

[08/19/19 - 10:33 AM]
Dan Stevens Joins Will Ferrell, Rachel McAdams and Pierce Brosnan in "Eurovision"
Stevens will star as Alexander Lemtov, a Russian contestant in the Eurovision song contest.

[08/19/19 - 10:03 AM]
Video: "The Marvelous Mrs. Maisel" Season 3 Teaser Available Now
Look for the show's third season Friday, December 6 on Amazon Prime Video.

[08/19/19 - 10:00 AM]
"In the Shadow of the Towers: Stuyvesant High on 9/11," Documentary Exploring September 11th Through the Eyes and Lives of Stuyvesant High School Students Debuts Sept. 11, Exclusively on HBO
The film revisits the events of 9/11 through conversations with eight Stuyvesant alumni who, as teenagers, lived through the attack and whose lives were forever changed by it.

[08/19/19 - 10:00 AM]
Newcomer Izabela Rose Leads Ensemble Cast for New Disney Channel Original Movie "Upside-Down Magic"
Production begins today and the movie is slated to air next summer.

[08/19/19 - 09:51 AM]
VH1 Greenlights New Seasons of "RuPaul's Drag Race" and "RuPaul's Drag Race All Stars"
"RuPaul's Drag Race" has been greenlit for a twelfth season, welcoming a fresh faced batch of fabulous drag queens eager to prove to the world that they have what it takes to become "America's Next Drag Superstar."

[08/19/19 - 09:30 AM]
CBS Announces Contract Extension with James Corden - Acclaimed Host of "Late Late Show" Signed Through 2022
"James Corden has burned his way to the top of American television with a daring, energetic and inventive broadcast that stands out in the late night space," said David Nevins.

[08/19/19 - 09:01 AM]
The 2019 Black Girls Rock!(R) Awards Return to New Jersey Performing Arts Center on Sunday, August 25 Hosted by Emmy-Nominated Actress Niecy Nash
The broadcast will premiere on Sunday, September 8 at 8:00/7:00c on BET.

[08/19/19 - 09:00 AM]
Netflix Teams with Master Organizers Clea Shearer and Joanna Teplin for a New Unscripted Series
The series follows master organizers Clea Shearer and Joanna Teplin as they dramatically transform the lives of their clients by conquering clutter with their signature style.

[08/19/19 - 08:50 AM]
Tamron Hall Returns to Investigation Discovery for All-New Season of "Deadline: Crime"
Look for the first of eight new episodes on Sunday, September 8 at 10:00/9:00c.

[08/19/19 - 08:35 AM]
Sunday's Broadcast Ratings: NFL Preseason Pushes FOX in Front
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[08/19/19 - 08:08 AM]
Production Begins on Third Season of Emmy(R)-Nominated "Killing Eve" After a Record-Breaking Season Two
Dame Harriet Walter and Danny Sapani have both joined the cast of the new season.