or


[01/07/08 - 03:10 PM]
AMC Launches Multiplatform Marketing Campaign for Breaking Bad
The marketing initiative includes a robust mix of television, outdoor, print, radio and online elements.

[via press release from AMC]

AMC Launches Multiplatform Marketing Campaign for Breaking Bad

Network's Second Original Dramatic Series Premieres Uninterrupted on Sunday, January 20 at 10PM ET & PT/9C

January 7, 2008 - New York, NY - AMC, the network defining the Future of Classic, will launch a multiplatform marketing campaign for the premiere of its newest original series, Breaking Bad. Created by Vince Gilligan (X-Files) and starring Bryan Cranston (Malcolm in the Middle), the series will premiere on AMC uninterrupted, Sunday, January 20th at 10pm (ET/PT), 9C. The series' marketing initiative is a multifaceted, multi-platform campaign. Breaking Bad follows the story of a good man who chooses to "break bad" to secure his family's financial security. It is the second original dramatic series for AMC, following its first original drama Mad Men that premiered this summer to unprecedented critical acclaim and most recently received two Golden Globe� nominations for Best Dramatic Television Series and Best Lead Actor in a Dramatic Series for Jon Hamm.

AMC's marketing initiative for Breaking Bad includes a robust mix of television, outdoor, print, radio and online elements. Throughout the month, AMC and www.amctv.com will air short vignettes featuring behind-the-scenes footage and interviews with the cast and crew of the series. The vignettes are designed to spark early interest in the series by introducing the storyline, and the characters and their relationships. Additionally, beginning in January, key art for the series will be displayed on billboards, bus kings and phone kiosks throughout major US markets. Non-traditional elements include an online branded game experience created especially for Facebook as well as a nonlinear micro-site that will live independently at www.breakingbad.com. "The Breaking Bad campaign leverages the AMC brand and the cinematic quality of AMC's content to build a multi-dimensional, cross-platform initiative that goes beyond traditional marketing techniques to help increase awareness and build buzz for the show," stated Linda Schupack, SVP Marketing for AMC. "The series has broad appeal, yet engages distinctive audiences in different ways. Consequently, we created a marketing campaign that reaches multiple audiences with the media and content that resonates best for them."

The Breaking Bad: Chemical Codebreaker game is an addictive, branded game experience available exclusively as an application for Facebook. The game will tap into Facebook's active userbase (estimated at 60 million) while using the site's development architecture to allow inclusion of rich social networking features that improve the play experience and encourage participants to recruit other players. The Breaking Bad game is simple to learn, but difficult to master. Players are faced with a large central mixing beaker and a series of several flasks, each containing a different-colored chemical solution. Players pour chemicals into a mixing beaker, attempting to reproduce a specific chemical compound by adding the correctly colored chemicals, in the proper order.

The Breaking Bad micro-site, www.breakingbad.com, will create a visceral online experience and play a key role in building buzz for the series among a digitally-engaged audience. The site will be an intriguing, interactive tour in which users are propelled through a range of exciting experiences. Site users will be able to trigger interactive experiences and random navigation will ensure no two user experiences are the same

Breaking Bad will premiere on AMC commercial free on Sunday, January 20th at 10pm ET/PT/9C and will launch on VOD in both HD and SD the following day with special behind-the-scenes bonus content. The series premiere will immediately follow the AMC Premiere-Event of The Matrix, starring Keanu Reeves. The movie will begin at 7pm ET/PT and will lead directly into the uninterrupted premiere of Breaking Bad.

The dramatic series follows protagonist, Walter White (Cranston), a high school chemistry teacher living in New Mexico with his wife (Annie Gunn) and teenage son (RJ Mitte), who has cerebral palsy. After White is diagnosed with Stage III cancer and given a prognosis of two years left to live, he gets a newfound sense of fearlessness and a desire to secure his family's financial security. Putting his chemistry skills to new use, White chooses to enter a dangerous world of drugs and crime and ascends to power. The series will explore how a fatal diagnosis such as White's releases a typical man from the daily concerns and constraints of normal society and follows his transformation from mild family man to a kingpin of the drug trade.

Breaking Bad stars Emmy-nominated veteran actor Bryan Cranston (Malcolm in the Middle, Little Miss Sunshine); Aaron Paul (Mission: Impossible III); Anna Gunn (Deadwood); Dean Norris (Little Miss Sunshine); Betsy Brandt (CSI); and RJ Mitte (Hannah Montana, Weeds). The pilot is Executive Produced by Mark Johnson (The Chronicles of Narnia, What Lies Beneath, Donnie Brasco). The Oscar�-winning Cinematographer John Toll (The Last Samurai, Braveheart, Legends of the Fall) serves as Director of Photography.

About AMC

AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services reaching over 94,000,000 homes, AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. A division of Rainbow Media Entertainment Services, AMC's sister divisions include WE tv and the IFC Companies. AMC is THE FUTURE OF CLASSIC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [january 2008]  
S
M
T
W
T
F
S
  


· BREAKING BAD (AMC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEADWOOD (HBO)
· MALCOLM IN THE MIDDLE (FOX)
· WEEDS (SHOWTIME)
· X-FILES, THE (FOX)





[09/14/25 - 03:33 PM]
ESPN Original Series "Believers: Boston Red Sox" to Premiere September 26, Featuring Ben Affleck, Matt Damon, Donnie Wahlberg, Bill Burr, Uzo Aduba, Katie Nolan, Curt Schilling, David Ortiz, and More
The three-part series tells the story of how, for 86 years, the Red Sox broke the spirits of generations of their most devoted followers, falling short of a championship in heartbreaking and unforgettable fashion, time and time again.

[09/13/25 - 06:31 PM]
Video: "The Witcher" Season 4 - Official Teaser - Netflix
The series returns Thursday, October 30, only on Netflix.

[09/12/25 - 11:48 PM]
Development Update: Week of September 8-12
Updates include: second two of "Mr. & Mrs. Smith" on indefinite hold; Ego Nwodim announces "SNL" exit; and Hulu sets cast of "Don't Get High" comedy pilot.

[09/12/25 - 08:01 PM]
Video: "Rockstar: DUKI from the End of the World" - Official Trailer - Netflix
Argentine trap star Duki gives an intimate look at his past and career, from early rap battles to his rise as a verified hitmaker in this documentary.

[09/12/25 - 02:43 PM]
"The Groomsmen: First Look" Launches Hallmark Channel's "Fall Into Love" Seasonal Stunt with Chart-Topping Ratings
The film was the #1 most-watched entertainment cable program on Saturday among Households, Women 18+, Persons 18+, and Total Viewers.

[09/12/25 - 02:07 PM]
FOX Sports Premieres "Big Noon Saturday" Creative Campaign Starring Emmy-Winning Actor, Writer & Director John Turturro
Capturing the intense energy of college football through the lens of passionate fandom, the promotional campaign "It All Goes Down at Noon" debuts today across FOX Sports' social platforms.

[09/12/25 - 01:33 PM]
ESPN Tips Off Its Exclusive Coverage of the Entire 2025 WNBA Playoffs Presented by Google
This year's postseason features the defending champion New York Liberty, top overall seed Minnesota Lynx, Las Vegas Aces, Indiana Fever, Atlanta Dream, Golden State Valkyries, Phoenix Mercury and Seattle Storm.

[09/12/25 - 09:18 AM]
Tubi Presents New Docuseries "Always, Lady London" Premiering Exclusively on Tubi October 10
Directed and executive produced by Erika Bryant, the three-part documentary series was greenlit under Tubi's new content incubator, Stubios, a fan-fueled studio for aspiring content creators and their fans.

[09/12/25 - 09:01 AM]
Video: "Is It Cake? Halloween" - A Spooktacular Sneak Peek - Netflix
"Is It Cake?" returns for a special Halloween season with Mikey Day and nine of the best hyper-realistic cake artists around!

[09/12/25 - 08:31 AM]
Netflix Renews "The Hunting Wives" for Season 2 Globally
Season 2 will release exclusively as a Netflix-branded series in nearly all countries where Netflix is available, with the original cast set to reprise their roles in Season 2.

[09/12/25 - 08:08 AM]
ESPN Re-Signs Michael Eaves to New Multi-Year Contract
Eaves will continue his hosting duties on "SportsCenter" along with contributing to ESPN's coverage of golf majors.

[09/12/25 - 07:35 AM]
Peacock Exclusively Streams "M3GAN 2.0" Beginning September 26
The unrated edition will also stream exclusively on Peacock that same day.

[09/12/25 - 06:04 AM]
ID Sets October Premieres for New Series "The Friday the 13th Murders" & New Season of "The Real Murders on Elm Street"
Both series will premiere back-to-back on Wednesday, October 1 beginning at 9:00/8:00c.

[09/12/25 - 06:01 AM]
Video: "Swim to Me" - Official Trailer - Netflix
The gripping family drama tells the story of the intense relationship between Estela, a domestic worker, and the six-year-old girl she takes care of day and night.

[09/12/25 - 05:31 AM]
ESPN Networks Deliver Most-Watched WNBA Regular Season Ever
ESPN networks aired eight of the top 10 most-watched WNBA games during the 2025 season, highlighted by its most-watched WNBA game ever - 2.7 million viewers for Chicago Sky at Indiana Fever on May 17 (ABC).