or


[01/08/08 - 03:26 PM]
Bravo to Premiere 'L-Bar' Technology During Network's 'A-List Awards' Show
"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Bravo's Lisa Hsia.

[via press release from Bravo]

BRAVO TO PREMIERE 'L-BAR' TECHNOLOGY DURING NETWORK'S 'A-LIST AWARDS' SHOW

Bravo To Go Wins First Tech & Engineering Emmy at 59th Annual Technology & Engineering Emmy Awards

LAS VEGAS � January 8, 2008 � Bravo announced today it would debut its innovative "L-Bar" technology during the network's inaugural "A-List Awards" show later this spring. This first-ever live technology where viewers can interact with both the television program and the commercials, allowing sponsors and advertising to become completely interactive, giving viewers the opportunity to participate in sweepstakes, real-time polling and coupon offerings, as well as advertiser text messaging and web/wireless offerings. The announcement was made by Lisa Hsia, Senior Vice President, Bravo New Media.

"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Hsia. "The 'L-Bar' allows the consumer to seamlessly interact with the show, as well provide an added value experience for the advertiser."

The 'L-Bar' provides the consumer that much more information about a product that seamlessly integrates and expands on the creative content in the show, giving an added value viewing experience."

A graphical, on-screen overlay (in the shape of an "L"), the "L-Bar" can be used to solicit viewer comments about their favorite shows and characters, answer trivia and poll questions and respond to various calls to action - all via text message or online throughout the broadcast and commercial breaks.

Additionally, Bravo's continues to be recognized for its wireless content as the network earned its first Technology & Engineering Emmy at the 59th Annual Technology & Engineering Emmy Awards presented at the International Consumer Electronics Show (CES) in Las Vegas on Tuesday, January 7. Bravo won the "Best Use of Personal Media Display and Presentation" category for Bravo To Go, a mobile platform that offers engaging interactive content wherever and whenever the consumer wants it. Bravo To Go allows users to take part in robust text messaging campaigns, go to the wireless website WAP.BravoTV.com to read blogs, take polls, play games and view programming on mobile video while giving users instant access to anything and everything Bravo. The Emmy award-winning Bravo To Go also recently won a coveted Webby Award for Best News & Entertainment Wireless Website.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/20/21 - 08:39 AM]
Tuesday's Broadcast Ratings: "NCIS" Returns on Top for CBS
The Eye wins the evening in both total viewers and adults 18-49 with its drama lineup.

[01/20/21 - 07:14 AM]
The CW Network Sets "Super" Tuesday Event with Entire Night Dedicated to "Superman & Lois" on Tuesday, February 23
The premiere will be expanded to 90 minutes, bumping the return of "The Flash" to the following Tuesday, March 2.

[01/20/21 - 02:05 AM]
Netflix UK Commissions "Heartstopper," A New 8-Part Live Action Series from See-Saw Films
"This is a story that deserves to be told," said Alexi Wheeler, Director, Kids & Family Content.

[01/19/21 - 12:01 PM]
Hallmark Channel Announces "Love Ever After" Month with All New Movies, Return of the Networks Hit Series and More This February
The all new romance movies include "Beverly Hills Wedding" (February 6), "Playing Cupid" (February 13), "Valentine's Again" (February 14), "Mix up in the Mediterranean" (February 20), and "It Was Always You" (February 27).

[01/19/21 - 12:00 PM]
Hallmark Movies & Mysteries Announces All New "Crossword Mysteries" and "Chronicle Mysteries" Movies, Along with Marathons of Your Favorite Mysteries All February
Look for said installments on Sunday, February 14 and Sunday, February 21, respectively.

[01/19/21 - 11:02 AM]
TNT's #1 New Cable Drama "Snowpiercer" Receives Third Season Order
Season two premieres on Monday, January 25 at 9:00/8:00c on TNT.

[01/19/21 - 11:00 AM]
HBO's "Euphoria" Second Special Episode to Premiere Early on HBO Max on January 22
The first special episode, "Trouble Don't Last Always," debuted December 6 on HBO and had an early streaming premiere on HBO Max starting December 4.

[01/19/21 - 10:49 AM]
Crackle Announces the Premiere of Original College Football Documentary Series "Bucket List," Available For Free on Crackle February 1
The series follows outspoken college football legend, Brian "The Boz" Bosworth, as he tours eight of the best destinations in college football today, interviewing coaches, former star players and fans to determine why each stadium deserves a spot on every fan's bucket list.

[01/19/21 - 10:32 AM]
The Biggest Band Breakups, Icons of Pop Music, Celebrity True Crime Mysteries and a Spy Thriller Highlight a February 2021 Lineup with All New Original Stories
"Breaking the Band," "Geraldo Rivera's Murder in the Family" and "World's Most Evil Killers" are among the returning Reelz series.

[01/19/21 - 10:29 AM]
HBO's "Black Art: In the Absence of Light" Debuts February 9
The film is a testament to the indelible contributions of Black American artists in today's contemporary art world.

[01/19/21 - 10:04 AM]
NAACP Announces New Air Date for the 52nd NAACP Image Awards
Previously set for February 20, the event will now air live on BET on March 27.

[01/19/21 - 10:03 AM]
Brad Paisley & Blake Shelton to Host "Grand Ole Opry: 95 Years of Country Music" on Sunday, Feb. 14 on NBC
For almost a century, the Grand Ole Opry has celebrated the past, present and future of country music, showcasing a mix of country legends and the contemporary chart-toppers who have followed in their footsteps.

[01/19/21 - 10:01 AM]
French-Hebrew Language Thriller "Possessions" to Debut on HBO Max on January 28
The series tells the story of Natalie, a young French expatriate in Israel, is charged with the murder of her husband on their wedding night.

[01/19/21 - 09:03 AM]
BET Greenlights Third Season for Hit Scripted Drama "Tyler Perry's Sistas"
The series renewal lands in anticipation of the mid-season premiere of "Tyler Perry's Sistas" Wednesday, January 27 at 9:00/8:00c.

[01/19/21 - 09:01 AM]
Video: "Nadiya Bakes" - Official Trailer - Netflix
Delightful cakes and heavenly breads pop from the oven as Nadiya Hussain returns to baking, her happy place, and spotlights creative kindred spirits.