[01/08/08 - 03:26 PM]
Bravo to Premiere 'L-Bar' Technology During Network's 'A-List Awards' Show
"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Bravo's Lisa Hsia.

[via press release from Bravo]


Bravo To Go Wins First Tech & Engineering Emmy at 59th Annual Technology & Engineering Emmy Awards

LAS VEGAS � January 8, 2008 � Bravo announced today it would debut its innovative "L-Bar" technology during the network's inaugural "A-List Awards" show later this spring. This first-ever live technology where viewers can interact with both the television program and the commercials, allowing sponsors and advertising to become completely interactive, giving viewers the opportunity to participate in sweepstakes, real-time polling and coupon offerings, as well as advertiser text messaging and web/wireless offerings. The announcement was made by Lisa Hsia, Senior Vice President, Bravo New Media.

"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Hsia. "The 'L-Bar' allows the consumer to seamlessly interact with the show, as well provide an added value experience for the advertiser."

The 'L-Bar' provides the consumer that much more information about a product that seamlessly integrates and expands on the creative content in the show, giving an added value viewing experience."

A graphical, on-screen overlay (in the shape of an "L"), the "L-Bar" can be used to solicit viewer comments about their favorite shows and characters, answer trivia and poll questions and respond to various calls to action - all via text message or online throughout the broadcast and commercial breaks.

Additionally, Bravo's continues to be recognized for its wireless content as the network earned its first Technology & Engineering Emmy at the 59th Annual Technology & Engineering Emmy Awards presented at the International Consumer Electronics Show (CES) in Las Vegas on Tuesday, January 7. Bravo won the "Best Use of Personal Media Display and Presentation" category for Bravo To Go, a mobile platform that offers engaging interactive content wherever and whenever the consumer wants it. Bravo To Go allows users to take part in robust text messaging campaigns, go to the wireless website WAP.BravoTV.com to read blogs, take polls, play games and view programming on mobile video while giving users instant access to anything and everything Bravo. The Emmy award-winning Bravo To Go also recently won a coveted Webby Award for Best News & Entertainment Wireless Website.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

  [january 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/23/18 - 09:16 AM]
FremantleMedia North America Set to Bring World's Largest Population of Superheroes and Supervillains to Television in New "Astro City" Series
The live action drama series is being produced by FremantleMedia North America, with its pilot episode being written by Kurt Busiek and Rick Alexander.

[03/23/18 - 09:13 AM]
"Fahrenheit 451" Debuts Saturday, May 19 on HBO
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[03/23/18 - 09:04 AM]
Video: Showtime(R) Unveils the Full Trailer for Season Two of "I'm Dying Up Here"
The series takes viewers behind the curtain of the comedy scene that birthed the careers of legends such as Richard Pryor, Robin Williams and David Letterman, showing there's truly no such thing as an easy laugh.

[03/23/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, NCAA Hold Off Push from ABC, NBC
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[03/23/18 - 06:32 AM]
HBO Launches "Silicon Valley: Inside the Hacker Hostel" Virtual Reality on HTC's Viveport, March 25
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[03/22/18 - 11:13 PM]
Development Update: Thursday, March 22
Updates include: Neil Flynn bound for "Abby's" at NBC; Lilla Crawford, Will Kindrachuk snag roles on Bobby Bowman's ABC pilot; and Kearran Giovanni tapped for NBC's "Suspicion."

[03/22/18 - 12:09 PM]
Smithsonian Channel(TM) Reveals the Inside Story and Untold Events of a Deadly American Tragedy in "Waco: The Longest Siege"
The film provides an intimate portrait of a young Vernon Howell (later renamed David Koresh) and his Branch Davidian followers, who came from around the globe to join the Pied Piper-like figure.

[03/22/18 - 10:35 AM]
Video: "Pose" - Peek Teaser - FX
"Pose," FX's new original series from Ryan Murphy, Brad Falchuk, and Steven Canals, premieres this summer.

[03/22/18 - 10:31 AM]
Video: Viceland Premeries Trailer for New Series "My House" About NYC Queer Ballroom Scene
"My House" is an insider's guide to New York City's hyper-competitive underground queer ballroom scene.

[03/22/18 - 10:05 AM]
CMT Elevates Morgan Selzer to Senior Vice President of Program Development
"Morgan is a seasoned and savvy development executive who crafts compelling stories across multiple formats and genres," said Keith Cox.

[03/22/18 - 10:00 AM]
All-New Two-Hour Special "Meghan Markle: An American Princess" to Air Friday, May 11, on FOX
The two-hour event will focus on Markle's life and potential legacy as the first American to marry into the British royal family since 1937.

[03/22/18 - 10:00 AM]
CBS Announces Season Finale Airdates for 2017-2018
"Scorpion" will now kick off said finales on Monday, April 16.

[03/22/18 - 09:44 AM]
"Shaquille O'Neal Presents: All Star Comedy Jam: I'm Still Laughing" to Premiere Friday, March 23 at 10 PM ET/PT on Showtime(R)
Filmed at The Rio Hotel & Casino in Las Vegas, the new special features comedy veteran and fan-favorite Bruce Bruce teaming up with Huggy Lowdown, Aida Rodriguez and Brian "Da Wildcat" Smith.

[03/22/18 - 09:23 AM]
Embedded with Survivors of the Parkland, Fla. School Shooting, CBS News Brings Viewers Inside a Movement as Students Turn Grief Into Action in "39 Days"
The one-hour special airs this Saturday, March 24 at 8:00/7:00c.

[03/22/18 - 08:34 AM]
Seth Rogen Announces All-Star Lineup for Netflix Comedy Special
Guests scheduled to appear include: Tiffany Haddish, Sarah Silverman, Michelle Wolf, John Mulaney, James Corden,The Muppets, Post Malone, Nick Kroll, Kumail Nanjiani, Sacha Baron Cohen, Jeff Goldblum, Michael Che, Craig Robinson & The Nasty Delicious.