or


[01/08/08 - 03:26 PM]
Bravo to Premiere 'L-Bar' Technology During Network's 'A-List Awards' Show
"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Bravo's Lisa Hsia.

[via press release from Bravo]

BRAVO TO PREMIERE 'L-BAR' TECHNOLOGY DURING NETWORK'S 'A-LIST AWARDS' SHOW

Bravo To Go Wins First Tech & Engineering Emmy at 59th Annual Technology & Engineering Emmy Awards

LAS VEGAS � January 8, 2008 � Bravo announced today it would debut its innovative "L-Bar" technology during the network's inaugural "A-List Awards" show later this spring. This first-ever live technology where viewers can interact with both the television program and the commercials, allowing sponsors and advertising to become completely interactive, giving viewers the opportunity to participate in sweepstakes, real-time polling and coupon offerings, as well as advertiser text messaging and web/wireless offerings. The announcement was made by Lisa Hsia, Senior Vice President, Bravo New Media.

"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Hsia. "The 'L-Bar' allows the consumer to seamlessly interact with the show, as well provide an added value experience for the advertiser."

The 'L-Bar' provides the consumer that much more information about a product that seamlessly integrates and expands on the creative content in the show, giving an added value viewing experience."

A graphical, on-screen overlay (in the shape of an "L"), the "L-Bar" can be used to solicit viewer comments about their favorite shows and characters, answer trivia and poll questions and respond to various calls to action - all via text message or online throughout the broadcast and commercial breaks.

Additionally, Bravo's continues to be recognized for its wireless content as the network earned its first Technology & Engineering Emmy at the 59th Annual Technology & Engineering Emmy Awards presented at the International Consumer Electronics Show (CES) in Las Vegas on Tuesday, January 7. Bravo won the "Best Use of Personal Media Display and Presentation" category for Bravo To Go, a mobile platform that offers engaging interactive content wherever and whenever the consumer wants it. Bravo To Go allows users to take part in robust text messaging campaigns, go to the wireless website WAP.BravoTV.com to read blogs, take polls, play games and view programming on mobile video while giving users instant access to anything and everything Bravo. The Emmy award-winning Bravo To Go also recently won a coveted Webby Award for Best News & Entertainment Wireless Website.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.

[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
The unscripted series will investigate one potential case of wrongful conviction.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/27/15 - 06:16 AM]
"Transformers Rescue Bots" Are Back! New Episodes Premiere on Discovery Family Channel Starting Saturday, February 28 at 1:30 PM EST
Join Optimus Prime and the rest of the Rescue Bots - Heatwave, Chase, Boulder and Blades - as they team up with the Burns, a family of first responders, to keep peace and safety in the city.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.