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[01/09/08 - 01:32 PM]
Bravo Announces Sponsors for "Make Me a Supermodel"
The roster of advertising partners includes Alltell Wireless, Mercedes-Benz and Garnier.

[via press release from Bravo]

BRAVO ANNOUNCES SPONSORS FOR "MAKE ME A SUPERMODEL"

Network Unveils Interactive Window Displays In Rockefeller Center To Promote Series

NEW YORK � January 9, 2007 � Bravo, the number one cable network among adults 1849 for program engagement, product placement recall and brand recall, has inked exclusive sponsorship deals with multiple advertisers for its newest competition series "Make Me A Supermodel," premiering on Thursday, January 10 at 10 PM ET/PT. These multi-platform sponsorship deals boast an impressive roster of advertising partners, including Alltell Wireless, Mercedes-Benz, and Garnier, providing a variety of brand exposure through exclusive in-show product integration as well as major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.

"Bravo's content reaches an influential and upscale audience, and our advertisers recognize that," said Malfa. "We are able to offer our sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."

Alltel Wireless will be the primary integrated sponsor for "Make Me A Supermodel," and will serve as the exclusive in-show wireless sponsor. In addition, they will sponsor the live voting for the series and an online game on the series website www.BravoTV.com. Mercedes-Benz will be featured as an on-air sponsor of the series, as well the official transportation vehicle for the series. Garnier will be an on-air sponsor, as well as the exclusive hair care partner used in the series. All three sponsors will be featured in on-air billboards, tagged tune-in spots, and series vignettes.

In addition to attracting an impressive lineup of high-end advertisers, Bravo has received accolades in the advertising world, ranking as the number one cable network among adults 18-49 for program engagement, product placement recall and brand recall in a recent IAG Research study.

Also, located on the premiere corner of 30 Rockefeller Center at the NBC Experience Store and marking a first for the network, Bravo has created two innovative interactive window displays to promote the series, which will exhibit high-tech digital features allowing fans to interact with both the models in the series, as well as the hosts, supermodels Niki Taylor and Tyson Beckford. One window display will feature the cast of the series, allowing fans to use their cell phones, dial a number and have their favorite model strut the catwalk. The other window will feature the hosts, giving fans the opportunity to interact with Taylor and Beckford as they mimic their actual movements. The interactive window displays will be featured January 7 through Wednesday, January 16.

In a first for Bravo, "Make Me A Supermodel," Taylor and Beckford allow viewers to vote each week to determine who stays to walk the catwalk and who goes home. Over a 12-week period, 14 beautiful and talented men and women will live together in a New York City loft and explore friendships, romance and naked ambition while undergoing a series of creative challenges designed to test their professional modeling potential, all while exploring what it takes to turn the exceptionally good-looking into the king or queen of the catwalk. The winner will receive a $100,000 prize, a modeling contract with New York Model Management, and will be featured in a fashion pictorial in GQ, the leading men's general-interest magazine published by Cond� Nast Publications.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





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· MAKE ME A SUPERMODEL (BRAVO)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.