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[01/09/08 - 01:32 PM]
Bravo Announces Sponsors for "Make Me a Supermodel"
The roster of advertising partners includes Alltell Wireless, Mercedes-Benz and Garnier.

[via press release from Bravo]

BRAVO ANNOUNCES SPONSORS FOR "MAKE ME A SUPERMODEL"

Network Unveils Interactive Window Displays In Rockefeller Center To Promote Series

NEW YORK � January 9, 2007 � Bravo, the number one cable network among adults 1849 for program engagement, product placement recall and brand recall, has inked exclusive sponsorship deals with multiple advertisers for its newest competition series "Make Me A Supermodel," premiering on Thursday, January 10 at 10 PM ET/PT. These multi-platform sponsorship deals boast an impressive roster of advertising partners, including Alltell Wireless, Mercedes-Benz, and Garnier, providing a variety of brand exposure through exclusive in-show product integration as well as major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.

"Bravo's content reaches an influential and upscale audience, and our advertisers recognize that," said Malfa. "We are able to offer our sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."

Alltel Wireless will be the primary integrated sponsor for "Make Me A Supermodel," and will serve as the exclusive in-show wireless sponsor. In addition, they will sponsor the live voting for the series and an online game on the series website www.BravoTV.com. Mercedes-Benz will be featured as an on-air sponsor of the series, as well the official transportation vehicle for the series. Garnier will be an on-air sponsor, as well as the exclusive hair care partner used in the series. All three sponsors will be featured in on-air billboards, tagged tune-in spots, and series vignettes.

In addition to attracting an impressive lineup of high-end advertisers, Bravo has received accolades in the advertising world, ranking as the number one cable network among adults 18-49 for program engagement, product placement recall and brand recall in a recent IAG Research study.

Also, located on the premiere corner of 30 Rockefeller Center at the NBC Experience Store and marking a first for the network, Bravo has created two innovative interactive window displays to promote the series, which will exhibit high-tech digital features allowing fans to interact with both the models in the series, as well as the hosts, supermodels Niki Taylor and Tyson Beckford. One window display will feature the cast of the series, allowing fans to use their cell phones, dial a number and have their favorite model strut the catwalk. The other window will feature the hosts, giving fans the opportunity to interact with Taylor and Beckford as they mimic their actual movements. The interactive window displays will be featured January 7 through Wednesday, January 16.

In a first for Bravo, "Make Me A Supermodel," Taylor and Beckford allow viewers to vote each week to determine who stays to walk the catwalk and who goes home. Over a 12-week period, 14 beautiful and talented men and women will live together in a New York City loft and explore friendships, romance and naked ambition while undergoing a series of creative challenges designed to test their professional modeling potential, all while exploring what it takes to turn the exceptionally good-looking into the king or queen of the catwalk. The winner will receive a $100,000 prize, a modeling contract with New York Model Management, and will be featured in a fashion pictorial in GQ, the leading men's general-interest magazine published by Cond� Nast Publications.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





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· MAKE ME A SUPERMODEL (BRAVO)





[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/11/25 - 10:01 AM]
FX's "Alien: Earth" Takes Fandom to New Heights with Premium Exclusive Content Including a Companion Podcast and Innovative Immersive Experiences
"Alien: Earth," a new drama series from Noah Hawley inspired by the acclaimed feature film franchise, will premiere on Tuesday, August 12.

[07/11/25 - 10:01 AM]
CBS Unveils Fall Primetime Premiere Dates for the 2025-2026 Season
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[07/11/25 - 10:00 AM]
The "Outlander" Universe Expands in Hall H, as Starz Returns to San Diego Comic-Con
Look for can't miss panels for "Outlander" and "Outlander: Blood of my Blood" in Hall H on Friday, July 25 and an in-depth preview of the newest saga in the Spartacus franchise, "Spartacus: House of Ashur" on Saturday, July 26 in the Indigo Ballroom.

[07/11/25 - 10:00 AM]
Adult Swim Returns to San Diego Comic-Con with "Pirate Purrrty on the Green," Must-See Panel Events, and Exclusive First Looks and Giveaways
Adult Swim will bring its famed pirate ship outside the San Diego Convention Center (5th Avenue Landing and Convention Way), this time with a feline twist!

[07/11/25 - 09:01 AM]
HBO Max to Host Fan Experiences for Upcoming Seasons of "Peacemaker" and "It: Welcome to Derry" in San Diego
The festivities include a panel in Hall H, where showrunner/writer/director and Co-Head of DC Studios James Gunn and the cast of "Peacemaker" will share new details about the upcoming season and premiere the global trailer for season two.

[07/11/25 - 08:01 AM]
Video: "Billy Joel: And So It Goes" - Official Trailer - HBO Max
There's always a message in the music.

[07/11/25 - 06:00 AM]
"Love Island (UK)" 10th Anniversary Special Date Announcement
The special premieres in the US on Friday, July 11.

[07/11/25 - 02:01 AM]
Netflix Will Release "Death Inc." Seasons 1, 2 and 3
The series is a comedy centered around a family-run funeral home and the relationships between the eccentric characters who inhabit it.

[07/11/25 - 12:01 AM]
"Too Hot to Handle: Italy" Is Coming on July 18 Only on Netflix
A special guest will guide the contestants in the first Italian edition of the reality show.

[07/10/25 - 07:01 PM]
Video: "The Winning Try" - Official Trailer - Netflix
After his career fell apart, a disgraced rugby star finds purpose coaching his old school's team - driving them and himself toward growth and redemption.

[07/10/25 - 07:01 PM]
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He wants out for good. But the past comes with strings.

[07/10/25 - 05:03 PM]
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Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
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