[01/10/08 - 10:35 AM]
Diddy Turns New Season of MTV's "Making the Band 4, Season 2" Into a Battle of the Sexes Premiering Monday, January 28th at 10pm ET/PT
Plus: look for a preview special, "Battle of The Sexes: A Making The Band First Look," on Saturday, January 19th at 1pm ET/PT.

[via press release from MTV]


Viewers Get Exclusive Sneak Peek at New Season During Preview Special on Saturday January 19th at 1pm ET/PT

New York, NY (January 10, 2008) � MTV's hit reality series "Making The Band 4" returns for another exciting season on Monday, January 28, 2008 at 10pm ET/PT. The new band hand-picked by Diddy reunite, along with the surprise solo winner Donnie, to begin their journey in the music industry. But there's a new twist�This time around platinum recording artists, and winners of Making The Band 3, Danity Kane join the guys in the same house to begin working on their respective albums. Can all this beauty and talent survive under one roof?

While the two groups race to see who will finish their albums first, Making The Band fans can also enjoy all the drama that the show is famous for -- from Diddy's infamous challenges to surprise hook-ups, unexpected rivalries and more. Coming off of the excitement of the highly rated season finale last summer, the new season follows the guys as they take the next step to becoming established artists and learn to work together as a group while living up to Diddy's high standards. Viewers will also get reacquainted with Danity Kane as the seasoned performers work on their second album.

MTV kicks off the new season with a Making The Band 4, Season 2 Preview Special, "Battle of The Sexes: A Making The Band First Look," on Saturday, January 19th at 1pm ET/PT, allowing viewers to catch-up with the winners from last season -- Micheal, Robert, Brian Willie, Q and Donnie -- as well as find out what Aubrey, Aundrea, D. Woods, Shannon and Dawn from Danity Kane have all been up to since they last saw them. Fans will also get an exclusive first look at the new season and a glimpse at all the excitement and drama that's to come.

MTV.com, VOD, and MTV Mobile, will enhance the Making The Band 4 experience and further connect with the viewers by giving them exclusive access and behind the scenes content with trailers, episode recaps/follow-ups, cast profiles and interviews, remote control blogs, photos, bios, and more.

The full season of the previous "Making The Band 4" ranked #1 in its regular time period (Mon 10-11p) among F12-34 versus all cable competition, reaching over 61.1 million total viewers (P2+), with over 32.4 million from our P12-34 core. The live season Finale of "Making The Band 4" earned a 3.19 rating and reached over 5.1 million viewers (P2+). The "Making The Band 4" Live Finale was the most watched telecast for the night (Sun 8-11pm) across all of television, even over-delivering the broadcast networks.

Sean "Diddy" Combs, Ted Iredell and Perry Dance will serve as executive producers. Jacquelyn French is the MTV executive overseeing 'The Making The Band' franchise. Francesca Spero is Producer for Bad Boy Entertainment.

SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 38 oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.


MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [january 2008]  


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