[01/18/08 - 11:22 AM]
Select Items from NBC's Hottest Shows to Be Featured in Second Live Auction
As with the first auction, a portion of the proceeds will benefit United Way and its various partner organizations.

[via press release from NBC]



Fans Have Chance to Purchase Exclusive Props and Memorabilia From NBC Series Such as "Heroes" "The Office," "Friday Night Lights," "30 Rock" and "Las Vegas"

Auction Runs Monday, January 21 Through Wednesday, January 30 on NBC.com; A Portion Of Proceeds To Benefit United Way

Burbank, CA � January 18, 2008 � On the heels of its first successful auction, NBC Universal Video, Music & Product Development and Delivery Agent, in conjunction with the NBC Universal Online Store, will once again launch a live online auction of select items from some of NBC and Universal Media Studios' top shows, including "Heroes," "The Office," "Friday Night Lights," "30 Rock" and "Las Vegas."

The auction is set to run from Monday, January 21 (4:00 p.m. PST) through Wednesday January 30 (4:00 p.m. PST) on NBC.com (www.nbc.com/auctions). As with the first auction, a portion of the proceeds will benefit United Way and its various partner organizations. The online auction will be powered by Delivery Agent, a leader in shopping-enabled entertainment for television shows, motion pictures, sports and music videos.

Key items to be featured in the NBC auction include several canvas print reproductions off the set of NBC's hit series "Heroes," from acclaimed graphic novel artist Tim Sale ("Heroes Graphic Novel," "Batman: The Long Halloween"), an autographed "Dwight Schrute" (Rainn Wilson) bobblehead from "The Office," and a State Championship Ring from "Friday Night Lights." A more complete list follows below, and is also available at www.nbc.com/auctions.

"We were extremely pleased with the results of our first auction and the feedback from fans was tremendous," said Stacey Ward, Director, NBC Universal Video, Music & Product Development. "We are really excited to be able to share these one-of-a-kind items from our hit shows and help support United Way in their efforts."

"NBC's shows have a truly supportive fan base, not surprisingly we have seen an incredible response from the fans who want memorabilia from their favorite shows," said Mike Fitzsimmons, CEO of Delivery Agent. "Because of our phenomenal relationships on the set of the NBC properties, we can seamlessly facilitate an auction of this kind and deliver unique items for people to treasure."

The items to be included in the auction are as follows:

Heroes � "Charlie's" (Jayma Mays) Burnt Toast Diner waitress outfit (season I)

Heroes � "Sylar" (Zachary Quinto) standing over Isaac (55 x 36 print) (season I)

Heroes � "Niki" (Ali Larter) pounding on door (39 x 35 print) (season II)

Heroes � "Claire" (Hayden Panettiere) on autopsy table (45 x 27 print) (season I)

The Office � "Pam's" (Jenna Fischer) blouse and cardigan

The Office � "Michael's (Steve Carell) lucky tie

The Office � "Dwight Schrute" bobblehead (*), signed by Rainn Wilson

Friday Night Lights - #20 Game Jersey for "Brian 'Smash' Williams" (Gaius Charles)

Friday Night Lights � Panther State Championship Ring

Friday Night Lights � Football Playbook, signed by "Coach Taylor" (Kyle Chandler)

30 Rock � "Greenzo" T-shirt worn by background players

30 Rock � "Me Want Food" T-shirt

30 Rock � Mantle Clock background prop

Las Vegas � Montecito playing cards

Las Vegas � Montecito casino chips

Additional items may be added prior to the actual auction date. Please see www.nbc.com/auctions.

* Net proceeds from the sale of the "Dwight Schrute" bobblehead will benefit the Mona Foundation (www.monafoundation.org). The Mona Foundation supports global educational initiatives and raising the status of women around the world.

NBC Universal Video, Music & Product Development

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

NBC Universal Video, Music & Product Development manages all ancillary television business endeavors for The NBC Universal Television Group, including third-party home video distribution, merchandising and licensing, musical soundtracks, special market projects and the NBC Universal Online Store.

Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, NBC Universal, Twentieth Century Fox, Viacom MTV Networks, CBS Corporation, Martha Stewart Living Omnimedia, The UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of over 50 distinct branded shopping sites for its partners and recently launched SeenON!� (www.SeenON.com), the definitive online shopping destination for products seen on screen.

United Way

United Way is a national network of nearly 1,300 local organizations that work to advance the common good by creating lasting positive changes in communities and people's lives. United Way of America is the national organization dedicated to leading the United Way movement. Local United Ways address the underlying causes of the most significant local issues, and common focus areas include helping children and youth succeed, promoting financial stability, and improving access to health care. For more information about United Way, please visit www.unitedway.org.

  [january 2008]  

· 30 ROCK (NBC)

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