or


[01/31/08 - 09:41 AM]
CBS and Tivo Form Research Partnership
Through TiVo's Stop||Watch(TM) service, CBS will "have access to the industry's richest insights into DVR viewing behavior."

[via press release from TiVo]

CBS and TiVo Form Research Partnership

CBS Enlists TiVo Research Tools to Help Clients Learn How to Keep TV Advertising Effective in the DVR Age

Second Major Television Network to Sign onto TiVo's Ratings Service

ALVISO, Calif., Jan. 31 -- TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered into a research partnership with TiVo.

Through TiVo's Stop||Watch(TM) service, which provides the industry's only second-by-second measurement of program and specific commercial ratings for both live and time-shifted viewing, CBS will have access to the industry's richest insights into DVR viewing behavior. This partnership will allow CBS to develop and measure new strategies to deliver results for its advertising clients, including learning how to structure pods and interstitials to better keep audience attention during commercial breaks, and develop new and improved promotional strategies for time-shifted viewers to build audiences for its programs.

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. said, "We are pleased at how quickly the television industry has embraced TiVo's state-of-the-art research capabilities through the Stop||Watch(TM) service. There is no more important issue to the business of television than understanding the impact of DVRs on viewing behavior. We believe CBS is taking advantage of a remarkable opportunity to help their clients assess and adapt their strategies in the age of the DVR."

"As more and more television viewers add the DVR to their home entertainment systems and make the transition from linear to non-linear viewers, we at the networks must adapt to serve both these newly empowered viewers and the advertisers seeking to communicate with them," said David F. Poltrack, Chief Research Officer, CBS Corporation and President of CBS Vision. "TiVo, through its user database and its innovative Stop||Watch(TM) research software, offers us the opportunity to analyze television viewing behavior and develop strategies to maximize the impact of our advertisers' messages and product placement arrangements in this new non-linear viewing environment. We also look forward to working with TiVo in the utilization of this research resource to enhance our program promotion and to gathering valuable feedback concerning the performance of these programs."

The TiVo Stop||Watch(TM) data are derived from a daily, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo Stop||Watch(TM) service is a syndicated research service, sold primarily on a subscription basis. Clients access the TiVo Stop||Watch(TM) service via an interactive, online suite of reports. The TiVo Stop||Watch(TM) service has been commercially available since February 2007, and has data going back to September 2006. The TiVo Stop||Watch(TM) reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, 48-72 hours, 3-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

Additional subscribers to TiVo's Stop||Watch(TM) service include: NBC Universal, The Interpublic Group, Starcom, Carat USA, Crispin Porter + Bogusky, Media IQ and Euro RSCG New York.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com.

SOURCE TiVo Inc.
http://www.tivo.com http://www.cbscorporation.com





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[11/24/14 - 02:35 PM]
Kenny Chesney to Receive Groundbreaker Award at the "American Country Countdown Awards," Airing Live Monday, Dec. 15, on FOX
It recognizes trailblazing in the realm of concerts, musical accomplishment, creative innovation and connecting with fans across the United States.

[11/24/14 - 01:00 PM]
Live Like "Empire's" Lucious Lyon by Entering FOX's "Run 'Empire' for a Day" Sweepstakes at FOX.Com/EmpireSweepstakes
The lucky sweepstakes winner, along with an entourage of his/her five closest friends, will be awarded a once-in-a-lifetime opportunity to travel in style to Los Angeles, where they will receive the ultimate star treatment.

[11/24/14 - 12:50 PM]
Miley Cyrus, Channing Tatum and Additional Talent Added to "FOX's Cause for Paws: An All-Star Dog Spectacular" Airing Thanksgiving Night on FOX
Kaley Cuoco, Queen Latifah, Gavin DeGraw, Wayne Brady and Roselyn Sanchez are also on tap for the two-hour special.

[11/24/14 - 12:31 PM]
SEC Network to Simulcast Iron Bowl with Finebaum Viewing Option; Airs SEC Nation live from the Egg Bowl
Both the Iron Bowl (No. 14 Auburn at No. 1 Alabama) and the Egg Bowl (No. 4 Mississippi State at No. 8 Ole Miss) match a Top 15 team facing an in-state rival currently ranked in the Top Four of the College Football Playoff Rankings.

[11/24/14 - 12:30 PM]
Rachel McAdams, Taylor Kitsch and Kelly Reilly Join Colin Farrell and Vince Vaughn in HBO's "True Detective"
The eight-episode hour-long drama has begun production in California.

[11/24/14 - 12:22 PM]
Get Cozy This December with Three Returning Original Series on The Weather Channel
"Prospectors" and "Highway Thru Hell" return Sunday, December 7 while "Why Planes Crash" is due back on Monday, December 15.

[11/24/14 - 12:22 PM]
Showtime(R) to Marathon Current Seasons of Hit Series "Homeland" and "The Affair" Over Thanksgiving Weekend
Both series return with new episodes on Sunday, December 7 starting at 9:00/8:00c.

[11/24/14 - 12:05 PM]
David Dobkin Will Direct "Badlands" (WT) for AMC
Plus: Emily Beecham, Sarah Bolger and Oliver Stark have joined the cast as series regulars.

[11/24/14 - 12:03 PM]
"Regarding Susan Sontag," An Illuminating Portrait of the Provocative 20th-Century Thinker, Debuts Dec. 8 on HBO
A complex person, Sontag fiercely guarded her privacy, despite her boldness in the literary world.

[11/24/14 - 11:51 AM]
MTV Is Crossing Over This Tuesday with the "'Girl Code' to 'Awkward' and 'Faking It'" Special Airing Tuesday, November 25 at 11:00 P.M. ET/PT
"Awkward" season five and the second half of "Faking It" season two will return in 2015.

[11/24/14 - 11:46 AM]
Investigation Discovery Reveals Who Is "Most Evil" with Leading Forensic Psychologist Dr. Kris Mohandie -- On Sunday, December 7
In its new format, hosted by leading clinical and forensic psychologist Dr. Kris Mohandie, the series shines a klieg light on a killer's motive, method and thought process.

[11/24/14 - 11:38 AM]
Tony Bennett, Kate Micucci and Beau Bridges Guest Star in New Nickelodeon Holiday Specials
Bennett and Micucci will both appear in "Wallykazam!" while Beau Bridges is set to turn up in "Bubble Guppies."

[11/24/14 - 11:32 AM]
Acclaimed Pastor and Spiritual Leader Rob Bell Tackles Life's Big Questions in an All-New Primetime Special "The Rob Bell Show" Premiering Sunday, December 21 on OWN: Oprah Winfrey Network
Airing prior at 7 p.m. ET/PT is "Super Soul Sunday: Soul-to-Soul," a special edition of the popular two-time Emmy award-winning OWN series that will feature best-of moments.

[11/24/14 - 11:25 AM]
Netflix Announces Premiere Date for "Nick Offerman: American Ham"
Nick's master class in life, love, woodworking, meat eating and being a man will be available on Friday, December 12.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.