[01/31/08 - 09:41 AM]
CBS and Tivo Form Research Partnership
Through TiVo's Stop||Watch(TM) service, CBS will "have access to the industry's richest insights into DVR viewing behavior."

[via press release from TiVo]

CBS and TiVo Form Research Partnership

CBS Enlists TiVo Research Tools to Help Clients Learn How to Keep TV Advertising Effective in the DVR Age

Second Major Television Network to Sign onto TiVo's Ratings Service

ALVISO, Calif., Jan. 31 -- TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered into a research partnership with TiVo.

Through TiVo's Stop||Watch(TM) service, which provides the industry's only second-by-second measurement of program and specific commercial ratings for both live and time-shifted viewing, CBS will have access to the industry's richest insights into DVR viewing behavior. This partnership will allow CBS to develop and measure new strategies to deliver results for its advertising clients, including learning how to structure pods and interstitials to better keep audience attention during commercial breaks, and develop new and improved promotional strategies for time-shifted viewers to build audiences for its programs.

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. said, "We are pleased at how quickly the television industry has embraced TiVo's state-of-the-art research capabilities through the Stop||Watch(TM) service. There is no more important issue to the business of television than understanding the impact of DVRs on viewing behavior. We believe CBS is taking advantage of a remarkable opportunity to help their clients assess and adapt their strategies in the age of the DVR."

"As more and more television viewers add the DVR to their home entertainment systems and make the transition from linear to non-linear viewers, we at the networks must adapt to serve both these newly empowered viewers and the advertisers seeking to communicate with them," said David F. Poltrack, Chief Research Officer, CBS Corporation and President of CBS Vision. "TiVo, through its user database and its innovative Stop||Watch(TM) research software, offers us the opportunity to analyze television viewing behavior and develop strategies to maximize the impact of our advertisers' messages and product placement arrangements in this new non-linear viewing environment. We also look forward to working with TiVo in the utilization of this research resource to enhance our program promotion and to gathering valuable feedback concerning the performance of these programs."

The TiVo Stop||Watch(TM) data are derived from a daily, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo Stop||Watch(TM) service is a syndicated research service, sold primarily on a subscription basis. Clients access the TiVo Stop||Watch(TM) service via an interactive, online suite of reports. The TiVo Stop||Watch(TM) service has been commercially available since February 2007, and has data going back to September 2006. The TiVo Stop||Watch(TM) reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, 48-72 hours, 3-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

Additional subscribers to TiVo's Stop||Watch(TM) service include: NBC Universal, The Interpublic Group, Starcom, Carat USA, Crispin Porter + Bogusky, Media IQ and Euro RSCG New York.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com.

http://www.tivo.com http://www.cbscorporation.com

  [january 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.