or


[01/31/08 - 09:41 AM]
CBS and Tivo Form Research Partnership
Through TiVo's Stop||Watch(TM) service, CBS will "have access to the industry's richest insights into DVR viewing behavior."

[via press release from TiVo]

CBS and TiVo Form Research Partnership

CBS Enlists TiVo Research Tools to Help Clients Learn How to Keep TV Advertising Effective in the DVR Age

Second Major Television Network to Sign onto TiVo's Ratings Service

ALVISO, Calif., Jan. 31 -- TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered into a research partnership with TiVo.

Through TiVo's Stop||Watch(TM) service, which provides the industry's only second-by-second measurement of program and specific commercial ratings for both live and time-shifted viewing, CBS will have access to the industry's richest insights into DVR viewing behavior. This partnership will allow CBS to develop and measure new strategies to deliver results for its advertising clients, including learning how to structure pods and interstitials to better keep audience attention during commercial breaks, and develop new and improved promotional strategies for time-shifted viewers to build audiences for its programs.

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. said, "We are pleased at how quickly the television industry has embraced TiVo's state-of-the-art research capabilities through the Stop||Watch(TM) service. There is no more important issue to the business of television than understanding the impact of DVRs on viewing behavior. We believe CBS is taking advantage of a remarkable opportunity to help their clients assess and adapt their strategies in the age of the DVR."

"As more and more television viewers add the DVR to their home entertainment systems and make the transition from linear to non-linear viewers, we at the networks must adapt to serve both these newly empowered viewers and the advertisers seeking to communicate with them," said David F. Poltrack, Chief Research Officer, CBS Corporation and President of CBS Vision. "TiVo, through its user database and its innovative Stop||Watch(TM) research software, offers us the opportunity to analyze television viewing behavior and develop strategies to maximize the impact of our advertisers' messages and product placement arrangements in this new non-linear viewing environment. We also look forward to working with TiVo in the utilization of this research resource to enhance our program promotion and to gathering valuable feedback concerning the performance of these programs."

The TiVo Stop||Watch(TM) data are derived from a daily, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo Stop||Watch(TM) service is a syndicated research service, sold primarily on a subscription basis. Clients access the TiVo Stop||Watch(TM) service via an interactive, online suite of reports. The TiVo Stop||Watch(TM) service has been commercially available since February 2007, and has data going back to September 2006. The TiVo Stop||Watch(TM) reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, 48-72 hours, 3-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

Additional subscribers to TiVo's Stop||Watch(TM) service include: NBC Universal, The Interpublic Group, Starcom, Carat USA, Crispin Porter + Bogusky, Media IQ and Euro RSCG New York.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com.

SOURCE TiVo Inc.
http://www.tivo.com http://www.cbscorporation.com





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 11:22 PM]
Development Update: Friday, January 18
Updates include: Hulu cancels Sean Penn-led "The First"; NBC orders two single-camera comedy pilots; and Ashley Thomas, Rick Gomez bound for ABC's "NYPD Blue" sequel series.

[01/18/19 - 05:27 PM]
CBS to Double Up on "Fam" This Coming Thursday, January 24
Look for original episodes at both 8:30/7:30c and 9:30/8:30c.

[01/18/19 - 02:51 PM]
Aubrey Plaza Hosts the 34th Film Independent Spirit Awards
The 2019 Film Independent Spirit Awards will air live exclusively on IFC at 2:00 pm PT/ 5:00 pm ET on Saturday, February 23.

[01/18/19 - 12:28 PM]
New Entertainment Network Cleo TV Debuts on Saturday, January 19 with Aspirational Lifestyle Programming for Millennial Women of Color
As previously announced, Cleo TV will be broadly distributed on Comcast Xfinity.

[01/18/19 - 11:09 AM]
Watch Season 1 of "Ryan Hansen Solves Crimes on Television*" for Free on YouTube Until February 13, 2019
Said stunt is in anticipation of the show's second season launch on January 30.

[01/18/19 - 11:00 AM]
"Big Brother: Celebrity Edition" Returns with Multiplatform Coverage
"Celebrity Big Brother After Dark" premieres on Pop on Tuesday, January 22 (12:00-3:00 AM, ET/PT) with continuous live, late night coverage seven nights a week leading into the finale.

[01/18/19 - 10:56 AM]
All-New "Unsolved Mysteries" Coming to Netflix as a Global Original Documentary Series
This modern take on the classic series will maintain the chilling feeling viewers loved about the original, while also telling the stories through the lens of a premium Netflix documentary series.

[01/18/19 - 10:50 AM]
Video: Trailer - Hulu Original Comedy "PEN15"
All 10 episodes will premiere Friday, February 8, only on Hulu.

[01/18/19 - 10:43 AM]
First Look of Nicole Maines as the DC Character "Dreamer"
The costume will be first glimpsed on the January 27 episode of "Supergirl."

[01/18/19 - 10:02 AM]
History to Premiere Eight-Part Event "Jesus: His Life" on Monday, March 25
Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus' life including Joseph, John the Baptist, Mary Mother of Jesus, Caiaphas, Judas Iscariot, Pontius Pilate, Mary Magdalene and Peter.

[01/18/19 - 09:16 AM]
Video: New Trailer Released - truTV Season 2 of "At Home with Amy Sedaris"
This season, Sedaris welcomes an impressive list of guest stars, including: Rose Byrne, Matthew Broderick, Justin Theroux, Susan Sarandon, Gillian Jacobs, Juliette Lewis, Ellie Kemper, Fred Armisen, Michael Shannon and more!

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 11:27 PM]
Development Update: Thursday, January 17
Updates include: Fabien Frankel to lead ABC's "NYPD Blue" sequel series; Peter Sarsgaard to star in "Interrogation" at CBS All Access; and Daniel Zovatto scores role in Showtime's "Penny Dreadful: City of Angels."

[01/17/19 - 01:07 PM]
Netflix Reveals "You," "Sex Education" Each Viewed by 40 Million Members; Spanish Language "Elite" Draws 20 Million
Said details mark another rare release of viewership data by the streaming service.