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NBC Digital Entertainment Unveils "Lipstick Jungle 360"
Each issue of Bonfire Magazine will "dazzle" users with a couture fashion cover featuring pieces from "Project Runway's" Daniel Vosovic's latest collection.

[via press release from NBC]


Bonfire Magazine Comes Alive Through Partnership with iVillage

"Project Runway's" Daniel Vosovic To Be Featured Designer

BURBANK, Calif. � February 4, 2007 � NBC Digital Entertainment today announced its online, mobile and interactive features for "Lipstick Jungle," the NBC Entertainment series that premieres on February 7th at 10pm (ET/PT). Among the highlights are Bonfire Magazine (www.bonfiremagazine.com), a fully editorialized online magazine brought to life by NBC.com and iVillage.com, an "As Seen On" feature which will offer users the chance to buy fashion featured in the show and a highly interactive mobile WAP (Wireless Application Protocol) site featuring "Bonfire Buzz" and fashion tips. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"We strive to create engaging digital assets that are organic to a show's content and, happily, have a great starting place with 'Lipstick," said Zigler. "Add a partner like iVillage into the mix and you bring the power of their strong female community into a fun and sexy show like this � it's a great combination!"

"Bonfiremagazine.com is the destination for fans who cannot get enough 'Lipstick' each week," said Linda Boff, Chief Marketing Officer, iVillage. "The 'magazine' keeps the smart, sexy conversation of the show going with compelling content and a different peek into the lives of these dynamic characters."

Each issue of Bonfire Magazine will dazzle users with a couture fashion cover featuring pieces from "Project Runway's" Daniel Vosovic's latest collection. The magazine, a partnership with NBC.com and iVillage, will blend show content will fully editorialized, exclusive content, taking fans further into the Bonfire world while offering real-life tips and advice on a number of topics including relationships, work issues and parenting. New issues will be available for each original episode of the show. Each week, fans will be able to win a fashion find straight out of "Lipstick." The Bonfire Magazine site will also feature video from red carpet at the "Lipstick Jungle" launch party.

The "Lipstick Jungle" show site will feature a "Get The Look" section, sponsored by Maybelline NY, that will give users the chance to live the "Lipstick" lifestyle and purchase makeup products to re-create the looks of the three main characters. Another feature for users is the "As Seen On" section, which will give them the chance to buy the fashion featured on the show and in Bonfire Magazine. Fans of couture and fashion will also find exclusive tips from "Project Runway's" Daniel Vosovic in addition to full episode streaming, a shopping guide, episode recaps and exclusive photography. The accompanying WAP, or mobile sites, will feature a Bonfire Editor's letter, Bonfire Buzz, fashion tips, photos and more.

"Lipstick Jungle" is executive produced by Oliver Goldstick, Timothy Busfield and Candace Bushnell. Based on the book by Bushnell, "Lipstick Jungle" is from Universal Media Studios.

About iVillage

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 29.9 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

  [february 2008]  


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