"THE ULTIMATE COYOTE UGLY SEARCH" RETURNS WITH AN ALL NEW SEASON PREMIERING MARCH 7 ON CMT

NASHVILLE � February 12, 2008 � Liliana Lovell, the tough-talking founder of the legendary New York City bar Coyote Ugly, is on the hunt again for the "Ultimate Coyote" with THE ULTIMATE COYOTE UGLY SEARCH 3, premiering Friday, March 7 at 9:00 p.m., ET/PT on CMT. The third installment of this popular series features ten talented ladies who are competing for the sixth and final spot in the Coyote Ugly traveling troupe, a group that tours the country singing and dancing on bar tops and impressing crowds � as well as a $50,000 prize.

"It's not only about being a great bartender," says Melanie Moreau, executive producer, CMT. "This season, the competition and pressure is a lot more intense than in the past. There's a greater emphasis on performance and their ability to entertain a crowd on THE ULTIMATE COYOTE UGLY SEARCH 3."

New for this season, the selected contestants will meet in Denver, Col. where they live together and compete against one another through eight episodes of physical and mental challenges. At the end of each episode, Lil sends one hopeful Coyote home. In the end, the three finalists will compete against each other for the chance to be crowned the "Ultimate Coyote."

In another new twist for this season, the contestants not only have to impress Lil and the veterans but also two new cast members: physical trainer, Keith Bailey, and vocal coach, Mauli Bonner. The ladies will endure grueling workouts from Bailey, a full time physical trainer with a military background, and intense vocal training from Bonner, a GRAMMY� award-winning vocal coach from Los Angeles.

Coyote Ugly first opened its doors in 1993 to a tough New York crowd under the guidance of owner Liliana "Lil" Lovell. A former Wall Street apprentice, Lovell knew the combination of booze and beautiful women equaled money in the cash register. In 2000, Coyote Ugly received national attention following the box office hit of the same name.

THE ULTIMATE COYOTE UGLY SEARCH is a production of CMT and Touchdown Television. Executive producers are CMT's Bob Kusbit and Melanie Moreau and Julie Christie for Eyeworks.

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