MYSPACETV LAUNCHES HIDDEN-CAMERA ORIGINAL SERIES 'SPECIAL DELIVERY'
First of 18 Original Episodes Globally Available Today on MySpaceTV
LOS ANGELES�February 26, 2008�MySpace, the world's most popular social network, today announced the launch of 'Special Delivery' (http://www.myspace.com/specialdelivery), an outrageous, non-scripted hidden-camera reality show in association with Avalon TV and its executive producers Jason Irwin and Garth Holsinger. The launch of 'Special Delivery' marks MySpace's second co-development project and the second original web show created specifically for MySpaceTV (http://www.myspacetv.com).
"By working with talented producers to tailor-make a property for the MySpace audience, 'Special Delivery' is an exciting step in our burgeoning relationship with Hollywood," said Cristian Cussen, Director of Marketing and Content for MySpaceTV. "With the success of programs like 'Prom Queen', 'quarterlife', and 'Roommates', we've learned our users have a major appetite for premium content, and 'Special Delivery' feeds that demand in a very funny way."
The official 'Special Delivery' MySpace profile (http://www.myspace.com/specialdelivery) will house all show episodes, on-demand archives, and other interactive content. Users will also be able to friend the profile, receive regular updates from the show and share episodes with friends using blogs, bulletins and adding videos to their profiles. MySpaceTV will unveil two different 'Special Delivery' episodes per week.
"Would you do a birthday dance for my dog?" and "Will you help me propose to the love of my life?" are just two of the eighteen crazy situations which 'Special Delivery' puts unsuspecting delivery men and women in. Shot at multiple specially�rigged locations in the Las Vegas area, 'Special Delivery' will leave viewers speechless when they watch the unbelievable lengths people go to when a tip is involved.
"Both Avalon Television and our executives producers, Jason Irwin and Garth Holsinger, have thoroughly enjoyed working with MySpace on 'Special Delivery', said David Martin, President of Avalon TV. "The team at MySpace has empowered us with a great deal of creative freedom and we hope that in 'Special Delivery' we have produced an original comedy series whose sense of outrageous fun will be enjoyed by the entire MySpace community."
MySpace, a unit of Fox Interactive Media Inc., is the world's most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV).
(*) Among the top 2000 domains comScore Media Metrix, January 2007. For more information on comScore Networks, please go to http://www.comscore.com.
About Avalon TV
Avalon Television, Inc and Avalon Management, Inc are the US arms of one of the U.K.'s most successful talent management and production companies. Avalon currently produces nine series in the U.K and has sold its formats and programming in more than 50 countries. Avalon Television, Inc has a first look deal with CBS Paramount Network Television and is represented by United Talent Agency.