or


[02/28/08 - 09:37 AM]
The Disney-ABC Television Group Announces the Launch of Stage 9 Digital Media, an Experimental New Media Content Studio
Beginning today, the studio's first release, "Squeegees," is available exclusively on ABC.com and YouTube, with its initial run sponsored by Toyota.

[via press release from ABC]

THE DISNEY-ABC TELEVISION GROUP ANNOUNCES THE LAUNCH OF STAGE 9 DIGITAL MEDIA, AN EXPERIMENTAL NEW MEDIA CONTENT STUDIO

Stage 9's Slate of Original Short-Form Content Launches with the Comedy Series "Squeegees" in a Unique Co-Exclusive Premiere on ABC.com and YouTube

"Squeegees" First-Run Sponsored by Toyota

The Disney-ABC Television Group announced today the highly anticipated launch of Stage 9 Digital Media. Focused on creating original short-form programming by merging innovative creativity with superior production quality, the studio's experimental new media content premieres with the comedy series "Squeegees" in a co-exclusive premiere on ABC.com and YouTube on February 28, 2008. The series' initial run will be sponsored by Toyota.

"An integral part of our overall digital strategy, Stage 9 was created to bridge the gap between user-generated content and traditional production, and is a perfect example of how we are continually looking at innovative methods to develop, produce, market and distribute the high-quality programming that consumers demand," said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney-ABC Television Group. "By partnering with extremely talented creative individuals and producing in a variety of genres, Stage 9 has the ability and positioning to put experimental new media content on the map."

Barry Jossen, an Academy Award-winning short-form producer and studio executive, has been tapped as general manager of Stage 9. The studio has an active slate of more than 20 programs in comedy, drama, animation and reality ranging from traditional linear episodic storytelling to fully immersive interactive content geared toward the trend-setting A18-34 demographic. Working with emerging talent from the online community, Stage 9 is squarely focused on content creation, smartly distributing its programming through top broadband video sites, online social networks, mobile, and download services in order to maximize user accessibility and exposure. Additionally, the studio will collaborate with the company's Disney-ABC International Television on global digital distribution of its content.

"While the new media space is loaded with UGC, we feel the audience is missing the quality experience found in other forms of exhibition, and we are answering their need," said Jossen. "This creative frontier gives us the opportunity to develop new franchises, discover and develop talent and, most importantly, expand the standard of excellence set by our parent company in creating superior episodic programming with great stories and production values." Jossen, who continues his role as executive vice president of ABC Studios, overseeing production, has produced both award-winning films and television series, and received his Academy Award for the Live Action Short Film, "Dear Diary."

"Digital media has leveled the playing field, opening doors for anyone to have immediate and unlimited access to an audience," said Mark Pedowitz, president, ABC Studios, who has oversight of the new Stage 9 Digital Media Studio. "But content must evolve with the platform. Stage 9 gives us the freedom to experiment with creativity and innovation, while pioneering state-of-the-art business models in this exciting new market."

Beginning today, the studio's first release, "Squeegees," is available exclusively on ABC.com and YouTube, with its initial run sponsored by Toyota. "We are so grateful about how this partnership has evolved. From the very beginning the folks at ABC.com, YouTube and Toyota have collaborated to make �Squeegees' and its launch a special event in this dynamic industry," said Jossen. "For YouTube, their expansion into original professional content further establishes their reputation as the leading online video community. We cannot thank Toyota enough for its confidence in the potential of original content. Finally, ABC.com continues its visionary efforts in expanding its brand on-line."

"By partnering with popular YouTube content creators, Stage 9 is developing a new model that will change online video production as we know it," said Jordan Hoffner, head of premium content partnerships for YouTube. "To have a storied company like Disney-ABC make new content for the YouTube community is quite groundbreaking and reflective of their unwavering imagination and YouTube's position as the home for quality professional video."

"For the launch of the all-new Corolla, comedy is a major strategic pillar to engage young, ambitious buyers. The high quality, fresh online content of �Squeegees' is a terrific fit," said Kim McCullough, corporate manager of marketing communications for Toyota.

"Squeegees" comes from the brilliant minds of the comedy team Handsome Donkey, dubbed "Online Auteurs" by the NY Times. "Squeegees" is a character-driven ensemble comedy about entrepreneurial slackers and their fledging window washing business. New "Squeegees" episodes will debut every Monday and Friday on both sites. "Squeegees" was created, executive produced and stars Handsome Donkey principals Adam Countee, Brendan Countee, Marc Gilbar and Aaron Greenberg.

"Working with Stage 9 on �Squeegees' was an awesome experience," said Handsome Donkey. "They gave us creative control, abundant resources and a lovely gift basket filled with exotic jams and biscuits."

The studio's roll out of new short-form programming will continue with "Voicemail 2," the second season of ABC.com's first original series inspired by one man's decade-long collection of phone messages. The never-before-seen humorous snippets capture an uncanny insight into the life of a 20-something male slacker in pursuit of happiness� with no responsibility. "Voicemail 2" is executive produced by Angela Mancuso.

Also slated to debut this spring is the original science fiction action thriller "Trenches," from Shane Felux, the critically-acclaimed filmmaker and creator of "Pitching George Lucas" and "Star Wars Revelations," which became online sensations. Set in another time, on another planet, "Trenches" begins in the waning days of a grueling war. A botched rescue attempt forces a young soldier and his unit to team up with their enemy to survive a brutal threat and escape the planet.

Stage 9 is part of Disney-ABC Television Group, a division of The Walt Disney Company. This venture is part of the Disney-ABC Television Group's overall digital media, multiplatform business initiative and demonstrates the Group's ongoing commitment to launching new digital products and working with strategic partners in the digital media space to make its high-quality, informative and entertaining content available to consumers whenever and wherever they choose.

About YouTube

YouTube is the world's largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google, Inc.

About Toyota Motor Sales, U.S.A., Inc.

Toyota established operations in the United States in 1957 and currently operates ten manufacturing plants, including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than two million vehicles a year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.





  [february 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/18/18 - 06:01 PM]
National Geographic Announces Mary Shelley, Creator of Frankenstein's Monster, As the Subject for Third Season of Critically Acclaimed Scripted Anthology Series "Genius"
A brilliant thinker, radical intellectual and proto-feminist, Mary Shelley (1797-1851) brought to life one of the most enduring stories of the modern age while still a teenager.

[04/18/18 - 05:16 PM]
"Brockmire" Recognized by The National Baseball Hall of Fame and Museum... Really
The iconic plaid sport coat and microphone from the original comedy series have been accepted into the National Baseball Hall of Fame and Museum's collection and are now on display in Cooperstown, N.Y.

[04/18/18 - 04:58 PM]
NBC Pulls "Taken" from Friday Lineup for Expanded "Dateline"
The Peacock will now finish the show's sophomore run on Saturday nights at 8:00/7:00c beginning May 26.

[04/18/18 - 04:39 PM]
National Geographic Documentary Films Acquires 2018 Sundance and SXSW Winner "Science Fair"
The film offers a front seat to the victories, defeats and motivations of an incredible group of young men and women who are on a path to change their lives, and the world, through science.

[04/18/18 - 04:38 PM]
National Geographic Greenlights Next Chapter in the "Chain of Command" Franchise
The second season of the "Chain of Command" franchise will premiere in early 2019 after National Geographic camera teams embed with the elite agency over the course of a year.

[04/18/18 - 04:37 PM]
National Geographic Greenlights Innovative Docu-Series: "In Their Own Words" (WT) from Peabody- and Emmy Award-Winning Producer/Director Tom Jennings
Tentative topics for the first season of the series include the Deepwater Horizon disaster, narco drug wars and the 2008 global financial meltdown.

[04/18/18 - 04:36 PM]
National Geographic's Critically Acclaimed Legacy Series "Explorer" to Return to the Network This Fall
The new season, currently in production, will premiere on National Geographic in 172 countries and 43 languages.

[04/18/18 - 02:16 PM]
A+E Networks Inks Overall Production and First-Look Development Deal with Award-Winning Journalist Elizabeth Vargas
The centerpiece of the agreement will make Vargas the face of the network's new nonfiction primetime journalistic banner A&E Investigates(TM).

[04/18/18 - 12:29 PM]
Catherine Bell and Cameron Mathison Begin Production in Fiji on Hallmark Channel's "A Summer to Remember" (wt)
Shooting on location in Fiji, the movie is set to premiere during the network's upcoming, annual "Summer Nights" programming event that celebrates the fun of the season.

[04/18/18 - 12:01 PM]
Velocity Is the New Home in the U.S. and Canada for Live Flag-to-Flag Coverage of the Iconic "24 Hours of Le Mans"
Under the agreement, Velocity and Motor Trend will also live broadcast the full FIA World Endurance Championship (WEC) "Super Season", which begins with the Spa-Francorchamps event this May.

[04/18/18 - 11:05 AM]
Sundance Now Greenlights Second Season of Original Relationship Dramedy "This Close"
"This Close" will begin production on its eight-episode second season in summer 2018 in Los Angeles.

[04/18/18 - 11:02 AM]
MTV Reinvents "Yo! MTV Raps" Across Linear and Digital Platforms Kicking Off with 30th Anniversary Live Event at Barclays Center on June 1st
Tickets to the show go on sale on Friday, April 20 at 10AM ET.

[04/18/18 - 11:00 AM]
"Saturday Night Live" Closes Out Season 43 with an All-Star Line-Up and Three Back-to-Back Shows
Amy Schumer (May 12) and Tina Fey (May 19) will join the previously announced host Donald Glover (May 5).

[04/18/18 - 11:00 AM]
CBS Announces 11 More Series Renewals for 2018-2019
Combined with previously announced pickups, CBS has now renewed 17 series for next year, including its entire Tuesday and Friday night lineups.

[04/18/18 - 10:23 AM]
Syfy Picks Up Image's Killer High School Comic "Deadly Class" to Series
The story is set in the counter-culture of the late 1980s and tells the story of a teenager who is recruited into an elite private school filled with the children of crime families and affluent criminals.