MTV Networks Delivers 57 Million Mobile Video Streams in a Year
94% Growth in Video Streams Caps Year of Monumental Mobile Growth
NEW YORK, April 1, 2008 -- MTV Networks (MTVN), a unit of
Viacom (NYSE: VIA, VIA.B), today announced that it streamed more than 57
million mobile videos across all its brands and carriers between February
2007 and February 2008, representing 94% growth over the year prior. The
record growth capped off a year in which MTVN cemented its standing as the
world's largest provider of mobile video, with more than 100 days of mobile
video content available globally.
"In record numbers, our fans are turning to their phones for engaging
entertainment experiences, and finding MTV Networks video, mobile websites,
games, widgets and more that connect with nearly every conceivable demo, on
any occasion," said Greg Clayman, Executive Vice President, Digital
Distribution and Business Development, MTVN. "We want to empower our
consumers to go deep with our content on every platform, and with that in
mind we continue to build a mobile portfolio with breadth and depth
unrivalled in the industry."
All of MTVN's brands experienced strong growth in mobile video, even as
they achieved tremendous momentum across mobile websites, participation TV
campaigns, games and more. Highlights include:
* MTV continues to be the premiere destination for music on mobile,
recording 17 million mobile video streams in the past year,
approximately half of which were music videos.
* COMEDY CENTRAL streams nearly 1 million videos every month, up 28% over
* Nickelodeon continues to be among the largest providers of kids' video
content on mobile, increasing video streams by 70% over last year.
* Spike's mobile streams have surged in the past six months, growing 530%.
* MTV Tr3s continued to be one of the fastest growing brands in all
mobile, with average monthly growth in video streams of 38%.
* MTVN's mobile websites sites have attracted a combined 21 million page
views in the past year, as they continued to grow traffic by 75% each
* The company launched several mobile websites over the past year
including MTV, VH1, COMEDY CENTRAL, Nickelodeon, CMT and GameTrailers as
well as vertical sites around signature events, including MTV's Video
Music Awards and "VH1 Hip Hop Honors" and VH1's "Critics' Choice
* Each site gives fans access to news and information on their favorite
MTVN shows, music, celebrity and artist features, quizzes and trivia,
jokes and more.
* As audiences flock to MTVN's mobile offerings, the company also
continues to integrate the mobile experience with its hit on-air
franchises through participation TV campaigns.
* Most recently, Nickelodeon's 2008 Kids' Choice Awards pulled nearly 1.6
million votes via text message and its mobile website in under three
* Fans of MTV's hit 'Randy Jackson Presents: America's Best Dance Crew'
voted via SMS more than 12.1 million times in the show's first season,
which concluded last week.
* THQ Wireless Inc., in partnership with Nickelodeon, successfully
launched SpongeBob's Atlantis Treasures this past year across all major
mobile carriers. This launch continues the success of SpongeBob mobile
games with combined cumulative sell thru of over 2.5 million units.
(Source: carrier revenue report)
* COMEDY CENTRAL Mobile announced today that it will launch its new "South
Park" "Imaginationland" mobile game in June
* VH1 launched VH1's "Best Week Ever" and "Know It All" trivia games, and
will introduce the "Flavor of Love" mobile game based on the channel's
popular series in late April.
Today's announcement was one of several that MTVN's brands made in
conjunction with the 2008 CTIA Wireless conference. The company announced a
partnership with mywaves to deliver free, ad-supported video from VH1,
Spike, GameTrailers and additional, forthcoming MTVN brands. Additionally,
next month, VH1 is launching "VH1 Watch and Discuss Live Chat," a
downloadable mobile application that will enable VH1 viewers to connect to
the network's compelling programming and other fans of pop culture.
MTVN continues to grow its position as the world's largest provider of
diverse programming on-air, online and on mobile spanning nearly every
demographic from kids and teens, to young adults, men, boomer and LGBT
audiences. MTVN is the leading provider of video on mobile, with more than
80 distribution deals and 40 on-demand and streaming mobile video services
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, LOGO, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL
and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services,
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and its
more than 300 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all of
its programming services can be seen worldwide.