or


[04/02/08 - 03:51 PM]
Endemol USA Acquires Controlling Share of 51 Minds Entertainment
"Our intention is to stay on course and continue to provide more hit programming for VH1 while simultaneously expanding to Network Television and new media outlets," said 51 Minds partner Cris Abrego.

[via press release from Endemol USA]

Endemol USA Acquires Controlling Share of 51 Minds Entertainment

LOS ANGELES -- Endemol USA, a subsidiary of the Endemol Group, a global leader in entertainment, today announced the acquisition of 51 Minds Entertainment, an independent production company renowned for some of the most provocative programming on air, including "Flavor of Love," "I Love New York" and "The Surreal Life."

The acquisition boosts Endemol USA's leadership in non-scripted programming and enriches Endemol's catalogue with 51 Minds Entertainment's valuable library of formats and ready-made shows.

51 Minds Entertainment was created by bringing together Cris Abrego's 51 Pictures and Mark Cronin's Mindless Entertainment. The company's programming has helped catapult VH1 to a top ten cable network having delivered 20 series representing 11 different hit franchises that are the network's highest rated originals. 51 Minds Entertainment continues delivering hit after hit, giving VH1 its biggest audiences ever.

In addition to traditional broadcast ratings success, 51 Minds Entertainments' programs have also helped foster growth in VH1's digital and VOD platforms. The company's digital content is a major driver for VH1.com, at one point making up over 85% of the site's streams and two-thirds of VOD orders.

"Cris and I are excited about joining forces with Endemol," stated 51 Minds Entertainment principal Mark Cronin. "They are a powerful player in formatted Network Television and have the ability to exploit their programming on a global scale. Their expertise and resources will help expand our reach and take our company to the next level."

"Our intention is to stay on course and continue to provide more hit programming for VH1 while simultaneously expanding to Network Television and new media outlets," added 51 Minds Entertainment principal Cris Abrego. "We will maintain our independent profile while taking advantage of our new international access."

"51 Minds is a very unique company which has demonstrated the rare ability to consistently deliver a high volume of hit shows," said Endemol USA President and CEO David Goldberg. "51 Minds has made a name for itself by developing the kind of pioneering content that Endemol has built its reputation on. The acquisition of 51 Minds infuses the Endemol Group with fresh content, expands the library and significantly increases our US market share. I look forward with great enthusiasm to working with Cris, Mark and the 51 Minds team as we search for new ways to expand their already impressive business."

Ron Milkes, SVP of Corporate Development Endemol USA, added: "This is an excellent acquisition for Endemol USA, both in terms of expanding Endemol USA's position in reality television programming, as well as helping Endemol USA's continued expansion into the creation of digital and advertiser funded content."

51 Minds Entertainment currently employs more than 200 people. Following Endemol's acquisition, 51 Minds Entertainment will continue to operate out of its offices in Los Angeles as an independent studio within Endemol USA.

ABOUT ENDEMOL

Endemol is a global leader in entertainment. The company produces premium content for the world's major broadcasters and digital media platforms, creating entertainment that plays across TV, online and mobile.

Endemol comprises an international network of companies that spans over 20 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.

The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 1000 titles covering all genres.

Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit www.endemol.com.

ABOUT 51 MINDS ENTERTAINMENT

51 Minds Entertainment was forged by bringing together the producing team of Cris Abrego (51 Pictures) and Mark Cronin (Mindless Entertainment). In 2003 the young team brought its first show, The Surreal Life, to The WB line-up, seeking a fusion between the reality genre and fame.

The 51 Minds brand and their style of celebreality quickly gained notoriety. To date, the team has produced such celebreality ratings hits as My Fair Brady, The Surreal Life, Rock of Love and the successful Flavor of Love franchise.

Having produced over 10 celebreality series in the last 4 years, the team continues to produce shows that provide the hilarious and ridiculous antics that made the 51 Minds brand of entertainment successful.





  [april 2008]  
S
M
T
W
T
F
S
  


· FLAVOR OF LOVE (VH1)
· I LOVE NEW YORK (VH1)
· SURREAL LIFE, THE (VH1)





[12/12/17 - 01:00 PM]
Video: TBS Debuts "The Detour" Season 3 Trailer and Artwork
The third season premieres on Tuesday, January 23 at 10:30/9:30c on the cable channel.

[12/12/17 - 01:00 PM]
Time to Reload - "Marvel's The Punisher" Renewed for Season 2
Netflix announced today that "Marvel's The Punisher" has been renewed for a second season.

[12/12/17 - 12:30 PM]
Season Two of CBS All Access' "The Good Fight" to Premiere on Sunday, March 4, 2018
New episodes of the 13-episode second season will be available weekly on Sundays exclusively for CBS All Access subscribers.

[12/12/17 - 12:25 PM]
Netflix and DreamWorks Animation Television to Premiere Six Original Series in 2018
Highlights include "3 Below," the second installment in the "Tales of Arcadia" trilogy.

[12/12/17 - 12:02 PM]
Get Ready to Be Inspired to Perspire with the "Fit to Fat to Fit" Marathon Airing January 8 on Lifetime
The series previously aired on sibling channel A&E in 2016.

[12/12/17 - 11:53 AM]
Comedy Central(R) Is "Corporate" - Scripted Series Premieres on Wednesday, January 17 with Back-to-Back Episodes
Beginning this Wednesday, TV subscribers can stream the first four episodes of the series exclusively on cc.com and the Comedy Central App or watch via their preferred TV provider's video-on-demand (VOD) service.

[12/12/17 - 11:15 AM]
TLC's "My 600-lb Life" Returns with New Season Followed by New Series "Family by the Ton"
The addictive TLC series returns for its sixth season on Wednesday, January 10 at 8:00/7:00c.

[12/12/17 - 11:12 AM]
The CW Presents "EA Madden NFL 18 Challenge" Premiering December 27
The special special will chronicle the exhilarating competitive action of the tournament and highlight the behind the scenes journeys of the eight world-class players as they compete in the Madden NFL 18 Challenge.

[12/12/17 - 10:54 AM]
Bravo Media Mixes Business with Friendship in The New Series "Bethenny & Fredrik" Premiering Tuesday, February 6 at 10PM ET/PT
Bethenny has been Fredrik's client and friend, and now they're taking their friendship to new heights by coming together as real estate moguls and business partners.

[12/12/17 - 10:31 AM]
NBC Set to Air the 70th Primetime Emmy(R) Awards on Monday, Sept. 17 Live from the Microsoft Theater at L.A. Live
A host and producers will be announced at a later date.

[12/12/17 - 10:03 AM]
"Homeland" Season Seven to Premiere on Showtime(R) on Sunday, February 11 at 9 PM ET/PT
Starring Claire Danes and Mandy Patinkin, the cast of series regulars also includes returning actors Elizabeth Marvel, Linus Roache, Maury Sterling and Jake Weber, and joining the cast this season is acclaimed actor Morgan Spector.

[12/12/17 - 10:02 AM]
Official "Black Lightning" Key Art Now Available
The newcomer premieres premieres Tuesday, January 16 at 9:00/8:00c on The CW.

[12/12/17 - 10:01 AM]
Crime's Most Chilling Conversations Caught on Camera in Discovery's All-New Series "The Interrogation Room"
From home invasions to murders, the series covers all facets of crime and the clever tactics used by detectives to obtain criminal confessions.

[12/12/17 - 09:32 AM]
Destination America Celebrates "12 Nights of A Haunting," Ending with a Never-Before-Seen Episode of "Kindred Spirits"
Tune in every night from Wednesday, December 20 - Sunday, December 31 for a primetime marathon of "A Haunting."

[12/12/17 - 09:26 AM]
Science Channel Journeys Deeper Into the Inner Workings of the Cosmos in a New Season of Longest Running Space Series "How the Universe Works" Premiering January 9 at 10PM ET/PT
The series is back for its sixth season as astronomers and experts examine the building blocks and inner workings of our universe to better understand outer space and how its many puzzle pieces fit together.