or


[04/02/08 - 03:51 PM]
Endemol USA Acquires Controlling Share of 51 Minds Entertainment
"Our intention is to stay on course and continue to provide more hit programming for VH1 while simultaneously expanding to Network Television and new media outlets," said 51 Minds partner Cris Abrego.

[via press release from Endemol USA]

Endemol USA Acquires Controlling Share of 51 Minds Entertainment

LOS ANGELES -- Endemol USA, a subsidiary of the Endemol Group, a global leader in entertainment, today announced the acquisition of 51 Minds Entertainment, an independent production company renowned for some of the most provocative programming on air, including "Flavor of Love," "I Love New York" and "The Surreal Life."

The acquisition boosts Endemol USA's leadership in non-scripted programming and enriches Endemol's catalogue with 51 Minds Entertainment's valuable library of formats and ready-made shows.

51 Minds Entertainment was created by bringing together Cris Abrego's 51 Pictures and Mark Cronin's Mindless Entertainment. The company's programming has helped catapult VH1 to a top ten cable network having delivered 20 series representing 11 different hit franchises that are the network's highest rated originals. 51 Minds Entertainment continues delivering hit after hit, giving VH1 its biggest audiences ever.

In addition to traditional broadcast ratings success, 51 Minds Entertainments' programs have also helped foster growth in VH1's digital and VOD platforms. The company's digital content is a major driver for VH1.com, at one point making up over 85% of the site's streams and two-thirds of VOD orders.

"Cris and I are excited about joining forces with Endemol," stated 51 Minds Entertainment principal Mark Cronin. "They are a powerful player in formatted Network Television and have the ability to exploit their programming on a global scale. Their expertise and resources will help expand our reach and take our company to the next level."

"Our intention is to stay on course and continue to provide more hit programming for VH1 while simultaneously expanding to Network Television and new media outlets," added 51 Minds Entertainment principal Cris Abrego. "We will maintain our independent profile while taking advantage of our new international access."

"51 Minds is a very unique company which has demonstrated the rare ability to consistently deliver a high volume of hit shows," said Endemol USA President and CEO David Goldberg. "51 Minds has made a name for itself by developing the kind of pioneering content that Endemol has built its reputation on. The acquisition of 51 Minds infuses the Endemol Group with fresh content, expands the library and significantly increases our US market share. I look forward with great enthusiasm to working with Cris, Mark and the 51 Minds team as we search for new ways to expand their already impressive business."

Ron Milkes, SVP of Corporate Development Endemol USA, added: "This is an excellent acquisition for Endemol USA, both in terms of expanding Endemol USA's position in reality television programming, as well as helping Endemol USA's continued expansion into the creation of digital and advertiser funded content."

51 Minds Entertainment currently employs more than 200 people. Following Endemol's acquisition, 51 Minds Entertainment will continue to operate out of its offices in Los Angeles as an independent studio within Endemol USA.

ABOUT ENDEMOL

Endemol is a global leader in entertainment. The company produces premium content for the world's major broadcasters and digital media platforms, creating entertainment that plays across TV, online and mobile.

Endemol comprises an international network of companies that spans over 20 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.

The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 1000 titles covering all genres.

Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit www.endemol.com.

ABOUT 51 MINDS ENTERTAINMENT

51 Minds Entertainment was forged by bringing together the producing team of Cris Abrego (51 Pictures) and Mark Cronin (Mindless Entertainment). In 2003 the young team brought its first show, The Surreal Life, to The WB line-up, seeking a fusion between the reality genre and fame.

The 51 Minds brand and their style of celebreality quickly gained notoriety. To date, the team has produced such celebreality ratings hits as My Fair Brady, The Surreal Life, Rock of Love and the successful Flavor of Love franchise.

Having produced over 10 celebreality series in the last 4 years, the team continues to produce shows that provide the hilarious and ridiculous antics that made the 51 Minds brand of entertainment successful.





  [april 2008]  
S
M
T
W
T
F
S
  


· FLAVOR OF LOVE (VH1)
· I LOVE NEW YORK (VH1)
· SURREAL LIFE, THE (VH1)





[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:11 AM]
Senior Television Executive Justin Rosenblatt to Head Original Programming and Development for Pop
Rosenblatt, who currently serves as Senior Vice President, Alternative Programming at The CW Network, will join Pop starting in September.

[07/25/16 - 11:00 AM]
Freeform Greenlights New Drama Pilot "The Deep"
"The Deep" is a one-hour drama that takes us inside Bristol Cove, a coastal town known for its legend of once being home to mermaids.

[07/25/16 - 10:44 AM]
David Spade Tapped as Roast Master for the "Comedy Central Roast of Rob Lowe"
The event (#LoweRoast) will tape at Sony Studios on Saturday, August 27 and premiere on Labor Day at 10:00 P.M. ET/PT.