[04/02/08 - 12:07 PM]
NBC Digital Entertainment Brings More Video, Original Content and Interactivity for Summer and Fall Season Programming
Among the highlights: "Heroes," "Chuck" and "The Office" webisodes on NBC.com beginning in July.

[via press release from NBC]


"Heroes," "Chuck" And "The Office" Webisodes On NBC.com Beginning July '08

"30 Rock" Goes "360" With Jack Donaghy's Online Business Courses

Original Digital Production "Fears, Secrets & Desires" Launches This Summer

NEW YORK � April 2, 2008 � NBC Digital Entertainment today announced its full slate of content for the Summer and Fall seasons. Among the highlights are original webisodes for "Heroes," "Chuck" and "The Office" as well as "30 Rock 360," a new original digital production - "Fears, Secrets & Lies" and extensive digital features for each new show. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The breadth and depth of our digital content is literally exploding this season," said Zigler. "We're incredibly lucky to have such collaborative writers, producers and actors to work with, all of whom help us make the entertainment experience so much richer for our users."

New chapters of webisodes for "Heroes," "Chuck" and "The Office" will debut on NBC.com beginning in July. Additional chapters of webisodes for each show will roll out throughout the season. Each chapter of webisodes will continue to weave online with on-air creative to give fans a deeper entertainment experience.

"30 Rock" joins "The Office," "Heroes" and "Lipstick Jungle," and goes "360" next season. Fans of the Emmy-winning comedy can learn from the best through Jack Donaghy's Online Business Courses (or "Jack U"), have access to Jack's blog and offer their own business advice by uploading videos. Other challenges for users will include submitting skits for "TGS," enacting provided skits from "TGC," user response to "Ask Tina" and guided tours of their workplaces (in response to Kenneth the Page's tours).

NBC.com will also debut its second season of original productions with "Fears, Secrets & Desires." This series, detailed below, will be available exclusively on NBC.com.

A comprehensive list of digital features, by show, follows.

Original Digital Production:

"Fears, Secrets, & Desires"

In this unique online experience users help create an original online series by sharing their deepest, darkest secrets, their unimaginable fears and their scandalous desires. Two hosts will entice and inspire users by sharing their own stories, as well as providing discussion topics each week via vlogs. Users will submit stories in one of three areas on the site: Fears, Secrets or Desires. Starting in October 2008, selected posts will be adapted for an online NBC Anthology series that brings the posts to life with creative interpretation meant to tease, tantalize or terrify. Segments will be produced both in-house at NBC.com, and by Hollywood talent normally associated with the big or small screens, not necessarily the computer screen.

Returning Shows:

"American Gladiators" � The site explodes with a User Generated Photo Gallery � "Be A Gladiator," Gladiator personality quiz, and Ultimate Gladiator Workout and advice from the Gladiators.

"Biggest Loser" � Users will be able to see more confessional videos, extended "Where Are They Now?" segments, bonus scenes and customized features which will include recipe sharing and contests and fitness tips, widgets and games.

"Chuck" � In addition to the new webisodes, fans of the show will be able to join Buy More and take Big Mike's Management Lessons and see inside the Nerd Herd "Help Desk" as well as get a look at the villains photo gallery and check out the Buy More Music Section (featuring music from the show).

"Deal or No Deal" � New content includes video profiles of the models, a quarterly tournament with an online game and a highly anticipated new PSMS game.

"ER" � New features include weekly preview scenes.

"Heroes" - Season 3 of "Heroes 360" expands the "Heroes" universe further with webisodes, online manhunts for the villains, the addition of more micro sites that allow the users to uncover more of the "Heroes" universe, wireless iTV interactivity and the ability to view the graphic novel on mobile platforms.

"Last Comic Standing" � Users can see extended audition footage, a User Generated "You're Funny" showcase and weekly international commentary from former finalist Deb DiGiovanni.

"Late Night with Conan O'Brien" � If They Mated; Actual Items; Celebrity Survey; Travels with Conan (customization available); Late Night Underground hosted by Late Night Insider; REWIND; Pale Force New Season

"Law & Order: SVU" � Popular weekly previews give fans a sneak peek into what's ahead.

"Life" - New content features include an interactive prison timeline giving the fans a chance to see what happened while Charlie Crews was incarcerated, a User Generated conspiracy wall and a "Life" Wiki.

"Lipstick Jungle" � In addition to popular existing features such as "Get The Look" Online Store, fans will find a mobile shopping guide and new additions to the online Bonfire Magazine.

"Medium" � Users can recreate their favorite "Allison Waking Up In Bed After a Nightmare" scene, upload it and share.

"Nashville Star" � New content features include original behind-the-scenes segments with online correspondent Wix Wichman, extended audition clips, weekly highlights, behind-the-scenes photos, quizzes, games and featured music.

"The Office" � In addition to new webisodes, this mega micro-site has it all for fans of "The Office." Returning features include deleted scenes, Dwight's blog, User Generated office galleries, Adventures with Dwight bobblehead gallery, Office quote game, Office personality quiz, Adventures with Angela page, an interactive photo set tour and season two of Dunder Mifflin Infinity, the on line community where fans get a chance to run the branches.

"Saturday Night Live" � Users will get a VIP tour backstage with weekly production blogs and video tours.

"The Tonight Show with Jay Leno" � Jay's Garage enters its third season and opens it up to the users to create their own Garage pages. An historical "Tonight Show" timeline will also be introduced this season.

New Shows:

"America's Toughest Jobs" � Features will include in-depth contestant profiles, challenge analysis and an online survival game.

"Celebrity Family Feud" � Fans will find celebrity family bios, interviews, photos and profiles.

"Chopping Block" � Digital features will include featured recipes delivered via web, mobile and SMS and a New York City restaurant guide.

"Kath & Kim" � NBC.com will have full episode streaming accompanied by weekly "wine time" segments � featuring Molly Shannon and Selma Blair as their characters discuss the week in pop-culture, fashion and neighborhood gossip, beauty Q & A and Kim dating profiles powered by myNBC.

"Kings" � Digital features will include city sites for Shiloh, Gilboah and Gath, creating a deeper experience for the user. Additionally, viewers will find videos about the King's ascension to power, a family history expose and full streaming episodes.

"Knight Rider" � Fans of the show will find a "KITT" My Ride feature, weekly KITT voicemails to mobile subscribers, talking KITT e-cards and streaming full episodes.

"The Last Templar" -- Digital features will include a Guide to the Templars, Making Of video pieces, interactive decoder games and full streaming episodes.

"Merlin" � Digital features will include Merlin's diary and Spells for Everyday Life.

"My Own Worst Enemy" � New content features will include an alter ego game, dossiers on supporting characters, an archive of Edward and Henry video messages to each other and a split site (suburbs v. international intrigue).

"The Philanthropist" � In addition to full streaming episodes, users will find Giving Back tips, Teddy's Lifestyle game and money tracker files.

"Crusoe" � Digital features will include extended flashback scenes, an interactive adventure game, Crusoe's diary and full episode streaming.

"Shark Taggers" � Fans will be able to meet the taggers through video profiles, interact with a Tag the Shark game and watch deleted scenes.

"XIII" � Digital features will include interactive mobile events synched to the live broadcast and full episode streaming.

In response to an evolving media marketplace and the changing needs of its advertisers, NBC Universal has created a more innovative, client-centric approach to its traditional Upfront presentation. It will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment that will allow advertisers to experience the broad spectrum of marketing opportunities available within the company. The new Upfront process allows NBCU to continue its 'customer-first' approach, while working to create new advertising models, define more effective metrics and provide a better return on its clients' investments.

  [april 2008]  

· 30 ROCK (NBC)
· ER (NBC)

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