Rookie Year Success of Lifetime Television's 'How to Look Good Naked' Propels Popular Reality Series to Second Season Renewal
Hosted by Carson Kressley, Program Will Return With Eight All-New One-Hour
Episodes in July
LOS ANGELES, April 1, 2008 -- Just weeks after its first
season finale, Lifetime Television has already renewed "How to Look Good
Naked." The series, which debuted as the network's most-watched reality
premiere ever among W18-34 and W18-49, will return for a second run
beginning in July with eight all-new episodes while expanding to a one-hour
format, it was announced today by Susanne Daniels, President,
Entertainment, Lifetime Networks.
The series, which averaged 1.1 million P2+, soared among younger
viewers, improving the W18-34 year ago time period by 53 percent and rising
11 percent in W18-49 delivery. The critically acclaimed series was also
featured in February for an entire episode of "The Oprah Winfrey Show."
Said Daniels, "This heartwarming series succeeds because it shows women
they should accept, and even flaunt their healthy bodies, whatever shape or
or type they are, without resorting to plastic surgery or extreme diets,"
Adding, "The new one-hour format allows us to mix things up each week with
more in- depth back stories, home visits, unique rotating experts and
surprise reveals, just to name a few. Our audience fell in love with the
witty and wonderful Carson Kressley, and we're looking forward to him
returning to undress America one woman at a time."
"How To Look Good Naked" is both an internal and external makeover show
that in just five days teaches women of all shapes and sizes to embrace
exactly who they are -- no matter whether that woman may feel she is too
heavy, too short, too tall or just too unhappy with what she's seeing in
the mirror. In each episode, sharing his secrets from the world of fashion
and beauty, host Carson Kressley guides each woman through a variety of
activities, such as learning to dress appropriately for her body type,
choosing the correct undergarments and understanding the right way to style
her hair and make-up, ultimately helping to change her own self image,
seeing her true self and loving the body she's already got.
Lifetime's summer of 2008 begins in June when the smash hit drama "Army
Wives" kicks off its second season on Sunday, June 8, at 10PM (ET/PT).
"How to Look Good Naked" is produced by RDF USA ("Wife Swap") and
Maverick TV, Ltd. and Axiel Entertainment for Lifetime Television. Riaz
Patel, Chris Coelen, Greg Goldman, Alex Fraser, Jim Sayer and Jo
Rosenfelder serve as executive producer. Carson Kressley and Tony Yates are
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.