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[04/08/08 - 12:58 PM] Sean John's Return to the Runway Documented in MTV's 'If I Were King' The special, which airs April 9, documents the label's return
to the runway during New York Fashion Week. |
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[via press release from Sean John] |
Sean John's Return to the Runway Documented in MTV's 'If I Were King'
NEW YORK, April 8, 2008 -- Sean John, the world's fastest
growing line of sportswear for men and women, has documented their return
to the runway during New York Fashion Week for Fall 2008 with a feature
documentary airing on MTV. The documentary surrounds Sean "Diddy" Combs and
the preparation to the show. The dream of a prince in the year 2020 who
discovers himself through love and war as he ascends to the great leader he
is destined to be. With this theme, the documentary delves into the
backstage world of fashion week and the Sean John show. Not since Isaac
Mizrahi's "Unzipped" have viewers had such a dynamic insider's look into
the behind the scenes drama and chaos of a runway collection and the
designer's road to a show's critical review. It is a journey that is
brilliantly explored in this feature documentary airing Wednesday, April
9th on MTV.
Sean "Diddy" Combs said, "I am honored with the opportunity to present
this to the world and to highlight what I have put into this show and this
business of Sean John. It is extremely important to me to allow people in
to see all the blood, sweat and tears that went into the Sean John show and
to relay the important message of honor and ambition and going forward with
a dream and there is no one better to portray this message than MTV."
Combs then continued, "I am so excited that this documentary is airing
at such a crucial moment for the Sean John brand as this year marks our
10th anniversary. What better way to emblazon the current success of the
brand and to recognize our unbelievable past."
Sean John, a privately held company, was created by music icon and
producer Sean "Diddy" Combs and made its fashion debut with a men's
sportswear collection for the spring 1999 season. In 2004, Sean "Diddy"
Combs for Sean John was honored by the Council of Fashion Designers of
America as Men's Wear Designer of the Year. With annual retail sales in the
United States of over $525 million, Sean John is sold in better department
and specialty stores across the country, as well as select retailers around
the world. In 2006 Sean John, in partnership with Estee Lauder Companies,
launched its signature men's fragrance, Unforgivable, which remains one of
the highest selling men's fragrance in department stores in America. Its
feminine counterpart launched in the fall of 2007 and continues to be in
the top 20 best selling scents in the category.
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[10/03/25 - 02:17 PM] ESPN's Record-Setting '25 MLB Wild Card Series Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.
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[10/03/25 - 12:37 PM] BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6 The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.
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[10/03/25 - 12:07 PM] "Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005 Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.
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[10/03/25 - 10:57 AM] Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.
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[10/03/25 - 10:05 AM] All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.
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[10/03/25 - 09:12 AM] FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar" The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.
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[10/03/25 - 08:02 AM] TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS Both best-of-five NLDS series begin Saturday, October 4.
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[10/03/25 - 08:01 AM] TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.
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[10/03/25 - 07:01 AM] Video: "27 Nights" - Official Trailer - Netflix When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.
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[10/03/25 - 04:01 AM] Video: "Steve" - Official Trailer #2 - Netflix Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.
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[10/03/25 - 03:02 AM] Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.
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[10/03/25 - 03:01 AM] Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.
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[10/02/25 - 04:09 PM] ESPN Delivers the Most-Watched WNBA Semifinals Ever Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.
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[10/02/25 - 03:01 PM] Video: "Twisted Wonderland" - Trailer - Disney+ Your favorite villains reimagined in ways you've never dared to dream.
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[10/02/25 - 02:51 PM] ESPN's Record-Setting Day One of MLB Wild Card Series Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.
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