[04/10/08 - 03:17 PM]
UsanetworK.com Clicks Into High Gear with Record Growth and Engagement During 1q08
The performance included an average of 2.0 million uniques, 48.9 million page views, 3.1 million visits and 6.5 million video streams.

[via press release from USA]



Character Arcade and Rich Media Applications Contribute to Site's Popularity

NEW YORK, NEW YORK � April 10, 2008 � USA Network's official website, usanetwork.com, boasted record traffic across all site metrics in 1Q08, with double and triple digit growth year-over-year in uniques, page views, visitors and video streams. The announcement was made today by Chris McCumber, USA' executive vice president, marketing, brand strategy and digital.

The performance included:

� Record average of 2.0 million uniques, 48.9 million page views, 3.1 million visits and 6.5 million video streams in 1Q08 with double and triple digit increases year to year.

� Record engagement as each user spent an average of 29 minutes on the site reading over 16 pages per visit in 1Q08.

Additionally in its first full quarter, Character Arcade, USA's new gaming site, delivered 37.6 million total page views � the second most popular section of USANetwork.com. It experienced steady growth in page views in each passing month, starting with 718K in November 2007 and building to a peak of 15.8 million in March 2008 (up +11% month to month and a new record). The number of registered users at the Character Arcade is 211,000.

"We are over the moon with usanetwork.com's success," said McCumber. "Our initial goal for the website was to be an extension of our on-air brand, and now we are continuing to innovate and develop new applications to create a free-standing entertainment destination."

usanetwork.com's most popular offerings include full episode streams of its critically acclaimed hit series after their premieres on the network, 20+ flash-based games webisodes, behind the scenes, quizzes, character profilers, blogs, and exclusive sneak peeks. USA's digital efforts extend to the mobile platform with SMS fan clubs, WAP sites, and personalized voicemails.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [april 2008]  

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