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[04/14/08 - 11:10 AM]
Lifetime Networks Expands Leadership Position as the Only Media Company Offering a Singular Branded 360-Degree Experience for Women with Wide Array of New 2008-09 Digital Initiatives
"Hollywood Tails," "Mommy Madness" and "Street Doctors" headline a slate of more than 15 original webisode series.

[via press release from Lifetime]

Lifetime Networks Expands Leadership Position as the Only Media Company Offering a Singular Branded 360-Degree Experience for Women With Wide Array of New 2008-09 Digital Initiatives

"Hollywood Tails," "Mommy Madness" And "Street Doctors" Jump Start Slate Of More Than 15 Original Webisode Series

Dressupchallenge.com Heralds Version 2.0 of Lifetime's Runaway-Hit Game "My Story Is ... Makeover" Launch of Lifetime-Glam Network

Revamped Community and Video Channels to Premiere in Third Quarter

NEW YORK, April 14 -- Lifetime Networks will expand its leadership position as the only media company offering a singular branded 360-degree experience for women -- featuring a consistent, powerful brand across all platforms -- with a diverse array of new initiatives from Lifetime Digital in 2008-09.

Building upon its status as the leading provider of content, casual games and community for women across all digital outlets, Dan Suratt, Executive Vice President, Digital Media and Business Development, today announced a slate of more than 15 original broadband webisode series and a groundbreaking new dress-up game. Suratt also said Lifetime Digital is launching a new network of sites to reach the Lifetime woman, revamped community and video sections on myLifetime.com, and a bevy of new content offerings, including a photo captioning channel, a beauty makeover tool, a movie mash-up application and a slew of new blogs.

MyLifetime.com, a top 25 online gaming site with new games every week, will leverage the success of "The My Story is ... Makeover" game -- which has registered more than six million visits and 15 million page views -- with the debut of Dressupchallenge.com in late April. The site invites the audience to create makeovers, enter them in weekly challenges to win prizes, vote on the best makeovers and interact with other game-players in a dynamic community.

Lifetime Digital will extend its reach, branding and sales opportunities to more than five million unique visitors per month when the Lifetime-Glam Network kicks off this month. The new co-branded vertical network of woman-focused websites and blogs unites the #1 cable network for women with the #1 provider of reach for women online. It will also include more than 12 sites at launch that offer advertisers reach for the women who comprise the Lifetime target audience.

MyLifetime.com will support the return of the network's hit programming by unveiling a new broadband video channel in June that will feature full episodes of Lifetime series such as the smash hit "Army Wives" and the Peabody Award-winning "Project Runway," as well as full-length screenings of select Lifetime Original Movies each month.

More than 2.5 million people have registered as myLifetime.com members and the site will cater to this large audience starting in the Third Quarter of 2008 with a revamped community section that will enable women to connect with each other, express themselves, and share the stories and images of their lives. The site will offer dynamic profiles with extensive multimedia modules so that women can share photos and videos of their family, pets, hobbies and more. The community will offer extensive groups providing functionality to help women connect around topics of interest in their lives, enabling them to join official Lifetime groups (like "Army Wives"), start groups in channels that already exist (Diet & Nutrition) or start groups around topics of their choosing.

MyLifetime.com will also entertain this audience with an array of new applications centered around user-generated content. Site visitors can edit scenes from Lifetime Original Movies and create their own movie mash-ups with Lifetime Movie Mash-up starting in early May. Users will also be able to upload their photos and give themselves a new look with the Total Beauty Makeover tool set to launch in May, as well as upload photos and add stylized captions via a new photo captioning channel launching in the Second Quarter of 2008. Additionally, myLifetime.com will launch new blogs in Beauty & Style, Health, Relationships, and a new Fun channel during the Second Quarter.

Combined with the popularity of the Lifetime on-air networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences. Following in the footsteps of the successful Clean Start Challenge, which generated significant national press around 10 women who sought to follow their New Year's resolutions and make a "clean start" in 2008, myLifetime.com will launch multiple campaigns in 2008 that leverage an array of opportunities for sponsors: database and targeted e-mail marketing, editorial product integration, online and offline promotion, sweepstakes, contests and other promotional stunts, and key word ad buys.

Lifetime Digital will also reach women on the go with a new WAP site launching this month -- phase two of the site will integrate video in June -- with opportunities for advertisers to interact with Lifetime's programming via text message and mobile alerts. Lifetime will continue to grow its successful relationship with iTunes with the addition of its new shows and popular movie-pack bundles, including 15 classic Lifetime Original Movies and 12 Lifetime Movie Network Original Movies.

MyLifetime.com (http://www.mylifetime.com), the ultimate digital destination for women's entertainment and escape, is a site where 2.7 million women per month (comScore Media Metrix, March, 2008) connect, play and share. myLifetime.com offers lifestyle content in Beauty & Style, Home & Crafts, Entertainment, Health, Relationships, and Astrology channels, original broadband video series, and full episodes, behind-the-scenes content and features that enable women to engage deeper with Lifetime's television programming. The site's games channel offers hundreds of compelling online and downloadable games, and ranks among the top 25 online gaming sites for women. The site also features a vibrant community of more than 2.5 million members who connect with each other via an array of social networking tools. Combined with the reach of the Lifetime Networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





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· ARMY WIVES (LIFETIME)
· PROJECT RUNWAY (LIFETIME)











[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
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[10/21/14 - 08:02 AM]
Hallmark Channel Names Star Athlete and NFL Legend Boomer Esiason as Commissioner of History's First Feline Football League
Esiason will serve as spokesperson for the FFL, which includes a Scouting Combine, draft, season games and playoffs that lead up to the biggest feline showdown in history, "Kitten Bowl II."

[10/21/14 - 07:46 AM]
CMT Unveils "CMT Artists of the Year": Jason Aldean, Luke Bryan, Florida Georgia Line, Miranda Lambert and Keith Urban to Be Honored at Fifth Annual Awards
The 90-minute special airs live from Nashville on Tuesday, December 2 at 8:00/7:00c.

[10/21/14 - 07:31 AM]
CBS Television Stations and Weigel Broadcasting Unveil Plans for "Decades," The Ultimate TV Time Capsule, For National Distribution Across Local Stations' Digital Subchannels
As the ultimate TV time machine, "Decades" will differentiate itself from other subchannel programming services by varying the classic series and movies that appear on the network every day.

[10/21/14 - 06:50 AM]
Nickelodeon Teams Up with WWE(R) to Air "WWE Slam City(TM)" on Nicktoons' NickSports TV Block
The 26-episode series is comprised of two-minute shorts featuring WWE Superstars John Cena(R), Randy Orton(R), Sheamus(R), The Miz(TM), Rey Mysterio(R), Kane(R) and Mark Henry(R) in a new animated world.

[10/21/14 - 06:00 AM]
"Schitt's Creek," An Original Scripted Comedy Series Starring Eugene Levy and Catherine O'Hara, Joins POP's Launch Slate
The series centers on a formerly filthy rich video store magnate Johnny Rose (Eugene Levy), his soap star wife Moira (Catherine O'Hara), and their two kids, who suddenly find themselves broke.