Lifetime Networks, the Home of Basic Cable's Top Rated Original Movies and #1 New Drama for Women With 'Army Wives,' Adds 'Project Runway' to Its Reality Slate, Becoming the Only Network With Hits in Every Programming Genre for Women
- 2008-09 Slate Also Features Return of "How to Look Good Naked" and the
Largest Reality Development Line-Up Ever, New Foray into Comedies,
Star-Studded Lifetime Original Movie Events and Lifetime Movie Network
- Marquee Projects with Kelly Preston, Queen Latifah, Candace Bushnell,
Patricia Cornwell, Shirley MacLaine, Christine Ebersole, Tisha
Campbell-Martin, Nora Roberts, Donald Trump and Ann Rule, Among Others -
NEW YORK, April 14 -- Leading her first upfront since
becoming President and CEO last April, Andrea Wong today announced a
2008-09 schedule with dominance in every programming genre, for the first
time in Lifetime Networks' 24-year history. The recent landmark deal with
The Weinstein Company for the seven-time Emmy(R) Award-nominated, Peabody
Award-winning "Project Runway," makes Lifetime now the home of top reality
series, as well as the top drama, "Army Wives," and the top original movies
for women in all of basic cable.
Further positioning Lifetime Networks as the #1 destination for women
for entertainment, escape and empowerment, Lifetime also unveiled a diverse
development slate in all genres, including original comedies, all with top
talent in front of and behind the cameras.
In addition to season six of the watercooler hit "Project Runway"
bowing on Lifetime in November 2008, season two of the successful Carson
Kressley self-esteem makeover show "How to Look Good Naked" will premiere
in July and be expanded to a full hour. Lifetime's foray into reality
programming has helped fuel a 17-percent ratings increase among W18-34 in
Also returning to Lifetime on Sunday, June 8, at 10 PM (ET/PT), is the
second season of the smash hit "Army Wives," which is the network's
highest- rated series in its 24-year history. The robust scripted series
development slate includes projects from award-winning producers, including
Laura Ziskin, Paula Weinstein and Mark Gordon. For the first time in a
decade, Lifetime is also in the primetime comedy business, developing a new
half-hour series to join the top-rated "Reba" this fall.
Basic cable's highest rated original movies among W25-54 are also being
upgraded, with more high profile Red Carpet Lifetime Original Movie Events
and an impressive roster of stars such as Kelly Preston, Heather Locklear,
Shirley MacLaine and Tatum O'Neal, among others. Lifetime also continues to
build on its highly successful track record of adapting best-selling books
into original films, with projects in development with novelists Patricia
Cornwell, Candace Bushnell and John Updike. The popular Nora Roberts movie
franchise will also be back with four new installments based on her best
and latest books.
As it celebrates its 10th anniversary in June, Lifetime Movie Network
is building great momentum. Lifetime Movie Network, the second
highest-rated channel for women after Lifetime, has had seven straight
months of prime and total day double-digit growth. Its first-ever
miniseries, "The Capture of the Green River Killer," which premiered in
March, was the highest-rated program in Lifetime Movie Network history. For
2008-09, Lifetime Movie Network is increasing both the quantity and quality
of its original movie productions, with a record 18 new films planned with
top auspices and actors. Projects include the adaptation of two Ann Rule
At a lunch in midtown Manhattan, backed by her senior management team
including Susanne Daniels, President, Entertainment, Wong said: "When I
came to Lifetime, I was excited to see how incredibly deep and resonant our
emotional connection is with women. Whether on-air, online or through our
award-winning advocacy campaigns, we are now taking this powerful brand for
women and evolving it to be even more relevant, aspirational, optimistic,
energetic and contemporary."
Wong added, "With the infusion of great new programming and elevated
multi-platform initiatives, Lifetime is now the only media company that
truly offers a 360-degree experience for women. We will let women move from
watching a watercooler original movie event, to joining a 'Project Runway'
community at myLifetime.com, to tuning in for a new episode of 'Army
Wives,' and then to playing a hot new casual game online -- all under the
Lifetime banner. At the same time, we are offering our advertising,
affiliate and digital partners more opportunities than ever before to
partner with us and reach millions of women."
Said Daniels, "Lifetime is already the home of the top original movies
for women and the top new drama for women in 'Army Wives,' and now we are
adding one of the top reality series with 'Project Runway.' Dominating in
these three programming genres is a hat trick for Lifetime and for women.
And now we have an impressive development slate in every genre, from a
who's who in the creative community, both in front of and behind the
cameras. Backed by a new innovative marketing campaign, we're truly excited
about the upcoming season and giving women even more of what they love to
Lifetime is also investing in a major expansion of its digital
initiatives, including a partnership with the Glam Network that will
dramatically increase reach to women. Building on its leadership position
as the only media company offering a singular branded 360-degree experience
for women, the surging myLifetime.com -- up 70 percent in page views and 46
percent in unique visitors in 2007 -- will add 15 original broadband
webisode series this year alone. There will also be extensive new content
and community elements around "Project Runway" and other new series.
Already a top 25 gaming site, myLifetime.com will add new signatures games
for women such as Dressupchallenge.com, building on the tremendous success
of "The My Story is Makeover" game, which has registered more than six
million visits and 15 million page views since launch. In addition,
throughout the year, Lifetime will continue to grow its distribution of the
newly launched Lifetime and Lifetime Movie Network HD channels, Lifetime On
Demand and Lifetime Movie Network en Espanol On Demand.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.