or


[04/16/08 - 08:53 AM]
Green Is Universal Celebrates Earth Day the Week of April 20th, with Over 100 Hours of Green-Themed Content, and Green Community Events Across the Country
In addition, the company announced "Green Weeks" for November 2008 and April 2009.

[via press release from NBC]

"GREEN IS UNIVERSAL" CELEBRATES EARTH DAY THE WEEK OF APRIL 20th, WITH OVER 100 HOURS OF GREEN-THEMED CONTENT, AND GREEN COMMUNITY EVENTS ACROSS THE COUNTRY

Company Announces Additional "Green Weeks" For November 2008 and April 2009

April 16, 2008 - In honor of Earth Day, NBC Universal has designated the week of April 20th "Earth Week," with more than 100 hours of Green-themed content airing across 42 NBCU brands and 28 websites. In addition, the company announced "Green Weeks" for November 2008 and April 2009. This is all part of NBCU's "Green is Universal" initiative, the company's ongoing commitment to raise "Green" awareness, activate consumers to help save the environment, and substantially green our own operations. "Earth Week" marks NBCU's second "Green Week." The first "Green Week" occurred in November 2007, and attracted nearly 200 million consumers collectively across the platforms of NBCU.

"Raising environmental awareness and making a real impact is not something that happens overnight, which is why 'Green Week' is more than just a one time event for us," said Lauren Zalaznick, Chair of the NBC Universal Green Council. "We are extremely encouraged by the number of viewers, community members, advertisers and NBCU employees that are engaged in 'Green.'"

Following are some highlights of the Green-themed programming and events scheduled for the week of April 20th:

NBC News- "Dateline NBC" kicks off the week on April 20th with a segment on the melting snow in the Bolivia Mountains. In addition the newsmagazine will examine and compare the presence of a variety of chemicals in two families, one, which is completely green, and another that eats and uses more conventional products. "TODAY" will feature daily segments on different sources of renewable energy. The show will also launch a "Green Screen" drive in New York, encouraging consumers to recycle their used electronics. In addition, "TODAY" will broadcast a special live "Earth Week" concert by Alicia Keys on Monday, April 21st. MSNBC will report on the presidential candidates' positions on environmental issues.

CNBC will broadcast a variety of green-themed programming, including an all green episode of "High Net Worth," "Green Stocks to Watch," and a full episode of "The Big Idea," dedicated to green business. In addition, CNBC's "Mad Money" will feature discussions with CEOs of green companies and profiles of green stocks. CNBC will also air "Green Collar Economy," a special report on the green movement, and green opportunities for job seekers and investors.

CNBC Europe will conduct interviews throughout the week with CEOs and other senior business leaders, focusing on various green issues including water management.

Late Night- NBC's top-rated late-night talk shows will incorporate comedic green themes throughout the week. "Green" comedian Ed Begley Jr. will be a guest on "The Tonight Show with Jay Leno." "Last Call with Carson Daly" will feature guest Darryl Hannah. The segment will focus on organic skateboards and surf companies, midnight gardeners and other ways young people are getting involved in green.

Cable Entertainment- USA Network will change its popular "Characters Welcome" tag to "Environmentalists Welcome" for the week, and will broadcast a variety of green-themed character-driven and eco-friendly programming vignettes, including "Character To Watch: The Color Green," and "Character With a Cause." Bravo will re-broadcast an episode of "Real Housewives of Orange County," which features "Green" pop-up tips, as well as Tim Gunn's "Green" PSA's. In addition, "Top Chef" will also have "Green" tips throughout the week. Bravo will also air the Sundance Channel's "Ecoists" vignettes and an episode of "Big Ideas for a Small Planet." Oxygen will feature "Green" tips from some of the network's talent and will extend its "Go Green" message to the Oxygen website. SCI FI will broadcast cautionary natural disaster-themed movies throughout the week, with a block to run throughout Earth Day.

NBC Sports will air a green-themed segment focusing on a unique green partnership between the David Suzuki Foundation and the NHL Players' Association, which have partnered to encourage players to become more eco-friendly.

Telemundo will extend the "Green is Universal" effort through its own green campaign, "Alerta Verde," in "Al Rojo Vivo." The theme will also run throughout network programming during the week in "Cada Dia," "Al Rojo Vivo Weekend," "Nitido," "12 Corazones," "Caso Cerrado" and "Titulares y Mas." In addition, Telemundo will air a green-themed "The More You Know" PSA featuring Maria Celeste, which will also be available on Yahoo!Telemundo.com. Also, mun2, Telemundo's youth-cable channel, will air a news special titled "Toxic City: This is Where I Live".

Local Media- The NBC owned-and-operated stations will incorporate environmentally-themed stories throughout their newscasts and on the web. The stations will also air a half-hour special on "Greening the Earth," that explores many of the green projects currently being conducted in cities around the country (check local listings for more information).

"The More You Know," NBC Universal's award-winning public service campaign, will run environmentally themed PSAs across all platforms. The messages will focus on global warming, pollution and recycling, and will provide viewers with ways to make a positive impact on the environment.

iVillage's iGoGreen channel will launch "Your Life Recycled," which will feature content from across the site to help users apply the three R's (reuse, reduce, and recycle) to all aspects of their lives, from vintage clothes shopping to teaching kids how to be kind to the environment to waste management 101. "Your Life Recycled" will also highlight tips from the first and largest community of women online, including resourceful ways to extend the life of household items, creative ideas for reusing plastic bags, and the iVillage community's "Top 10 Dumpster Discoveries." In addition, supermodel, mom and TV personality Emme will blog about her own green efforts throughout Earth Week.

The Sundance Channel will broadcast episodes of "Big Ideas for a Small Planet," the 13-part series that features the innovators and innovations on the cutting edge of the environmental revolution, and will have "Green Documentary Day" on April 21st. The channel will also air "Mayoral Moments," profiling ten mayors who are at the forefront of innovative thinking and action on climate change, hosted by Robert Redford. Additionally, Sundance will broadcast "Green" interstitials throughout the week.

NBC Universal Domestic Television Distribution's talk and magazine shows such as, "Access Hollywood," "The Martha Stewart Show," "Lyons & Bailes Reel Talk," and "Maury" will feature various green storylines and segments on-air and online.

Universal Pictures- A "Green" premiere of BABY MAMA will be held April 23rd at the Tribeca Film Festival in New York. All of Universal Pictures' premieres are as ecologically mindful as possible, including the use of recycled paper and soy ink for all printing, recycling of all trash, the use of environmentally-friendly china and glassware, and transportation provided by as many hybrid cars as possible.

Universal Pictures International will hold a green-themed media event for Nim's Island on April 20th.

Universal Studios Hollywood will celebrate the week with incentives for park guests and employees, including free parking for hybrid vehicles and the launch of a new employee carpool program. The week will culminate with a free eco-fair on Saturday, April 26, featuring celebrities, interactive exhibits and more than 30 participating organizations. The park will also host a collection of hazardous waste materials with the city and county of Los Angeles.

Universal Orlando Resort will celebrate Earth Week with a concert by Earth Wind & Fire, in which all participants will receive a complimentary bag of seeds. The park will also hold several eco-friendly volunteer efforts, including a recycling project at the Ronald McDonald House and Keep Orlando Beautiful. In addition, the park will incorporate daily "Earth Week" activities for both visitors and employees, including Green Transportation Day, where all hybrid vehicles will get free valet parking.





  [april 2008]  
S
M
T
W
T
F
S
  


· ACCESS HOLLYWOOD (SYNDICATION)
· DATELINE NBC (NBC)
· LYONS & BAILES REEL TALK (SYNDICATION)
· MARTHA (HALLMARK)
· MAURY (SYNDICATION)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)





[12/18/18 - 11:09 AM]
Investigation Discovery Puts the "New" in New Year with "ID's Premiere New Year" Special Marathon
The lineup includes series premieres of "Deadly Secrets," "Killing Time," "American Nightmare," and "Hometown Homicide."

[12/18/18 - 11:04 AM]
Conan O'Brien Debuts New 30-Minute Format Show Starting January 22, Ushering in a New Era of Multi-Platform Comedy with Team Coco
"My three-month absence can only mean one thing - radical cosmetic surgery. Tune in January 22nd for a true freak show," added O'Brien.

[12/18/18 - 11:04 AM]
Cooking Channel Showcases the Best Meals on Wheels in New Series "Food Truck Nation"
Chef and food truck aficionado Brad Miller takes viewers on a journey to find the latest and greatest food trucks in the new series.

[12/18/18 - 11:02 AM]
Renowned Actor and Producer George Takei Joins AMC's Anthology Series "The Terror" as Consultant and Series Regular
Additional casting includes Kiki Sukezane, Miki Ishikawa, Shingo Usami and Naoko Mori.

[12/18/18 - 10:09 AM]
VH1's New Series "Grown & Sexy" Premieres Friday, January 4th
The talking-head style series will feature irreverent commentary and sketches from today's top celebrities and comedians.

[12/18/18 - 10:04 AM]
Hulu's 2019 Winter Programming Slate
Newly announced: Patricia Arquette, Joey King, Chloe Sevigny, AnnaSophia Robb and Calum Worthy star in "The Act," premiering Wednesday, March 20.

[12/18/18 - 10:00 AM]
NBC Announces Midseason Premiere Dates for Four Returning and Two New Series
Look for new dramas "The Enemy Within" (Monday, February 25) and "The Village" (Tuesday, March 12) in the coming months.

[12/18/18 - 09:54 AM]
New Season of "Kindred Spirits" Featuring Powerhouse Paranormal Investigators, Amy Bruni and Adam Berry, Premieres on Travel Channel with All-New Haunted Stories
In season three, Bruni and Berry enter America's darkest locations demanding answers to the most chilling, haunted mysteries.

[12/18/18 - 09:01 AM]
A&E Chronicles the Journey of a 28-Year-Old Mother of Two Living with Dissociative Identity Disorder in "Many Sides of Jane"
"Many Sides of Jane" premieres on Tuesday, January 22 at 10:00/9:00c.

[12/18/18 - 09:00 AM]
"Van Helsing" Renewed for Fourth Season by Syfy
Jonathan Walker will serve as showrunner for the new season.

[12/18/18 - 08:57 AM]
Award-Winning Science Channel Series Returns to Shed More Light on the Cosmos - "How the Universe Works" Premiering January 8 at 10PM ET/PT
Science Channel's longest-running and most popular space series is rocketing back after the new year to shed new light on a host of new celestial mysteries.

[12/18/18 - 08:13 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Cruise to Victory
The Peacock easily takes home top honors in total viewers and adults 18-49.

[12/18/18 - 07:41 AM]
Saints-Panthers on ESPN Delivers Second-Best "Monday Night Football" Overnight Rating of the Season and Is Up 40 Percent Year-Over-Year
ESPN spins the numbers for Monday, December 17.

[12/18/18 - 07:00 AM]
"Chilling Adventures of Sabrina" Conjures Up New Episodes
Netflix has ordered 16 more episodes of "Chilling Adventures of Sabrina," which will air in two parts (parts 3 & 4).

[12/18/18 - 05:02 AM]
If It's Saturday, It's Hallmark! Hallmark Channel Kicks Off 2019 with "Winterfest" Featuring Five New Winter-Themed Movie Premieres in January
The event kicks-off with "Winter Castle" (Saturday, January 5, 8 p.m. ET/PT).