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[04/29/08 - 06:05 PM]
Discovery Channel Ranks as the Highest-Quality Network for the Eighth Consecutive Year in the 2008 Beta Research Brand Identity of Basic Cable/Broadcast Networks Study
In addition, viewers rank Discovery Channel #1 among networks deemed entertaining and informative (tie).

[via press release from Discovery]

DISCOVERY CHANNEL RANKS AS THE HIGHEST-QUALITY NETWORK FOR THE EIGHTH CONSECUTIVE YEAR IN THE 2008 BETA RESEARCH BRAND IDENTITY OF BASIC CABLE/BROADCAST NETWORKS STUDY

(Silver Spring, Md.) � For the eighth consecutive year, viewers rank Discovery Channel the highest-quality TV network, according to results released today in the 2008 Beta Research Brand Identity of Basic Cable/Broadcast Networks Study. The network also earned first place rankings in several other key study categories. Viewers call Discovery Channel their favorite channel; most distinctive; bold; and, for the ninth straight year, #1 in having many original series. In addition, viewers rank Discovery Channel #1 among networks deemed entertaining and informative (tie).

"In today's world of proliferating media choices, we are honored that viewers continue to recognize Discovery Channel for its high-quality and compelling programming," said Bill Goodwyn, president, Domestic Distribution and Enterprises, Discovery Communications. "Our consistent track record of high marks in this and other Beta studies are further proof of the value that Discovery brings to our distribution partners and subscribers."

Among key demographics, Discovery Channel also ranks #1 in a number of key categories including the following:

� Among viewers age 18-34: #1 for being a favorite channel; informative, having many original series; valuable; high-quality and being distinctive.

� Among male viewers: #1 for being a favorite channel; entertaining; bold/tries new things; having many original series; high-quality and a channel subscribers would like to see in HD.

� Among female viewers: #1 for being informative; bold/trying new things; having many original series and being distinctive.

In other notable results, Animal Planet is #2 for family-oriented programming and for having many original series (tie). Among women, the network also ranks #1 for high-quality (tie).

Discovery recently announced a commitment to deliver 200 all-new original series and specials across its US networks in the 2008-09 season.

About Discovery Communications:

Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery's 100-plus worldwide networks are led by Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and HD Theater, with digital media properties including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit www.discoverycommunications.com.





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[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
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[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 11:18 PM]
Development Update: Friday, August 18
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[08/18/17 - 12:05 PM]
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[08/18/17 - 11:29 AM]
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[08/18/17 - 09:54 AM]
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[08/18/17 - 09:01 AM]
Viola Davis and Julius Tennon to Executive-Produce One-Hour Telecast "EIF Presents: XQ Super School Live" to Inspire the Public to Rethink High School and Explore Ways to Prepare Students for Careers of the Future
The one-hour special will air across ABC, CBS, FOX and NBC on Friday, September 8 at 8:00/7:00c.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:20 AM]
Video: WE tv Releases Cast & Sneak Peek for Season 9 of Hit Series "Marriage Boot Camp Reality Stars"
The season will feature a brand new house of dysfunctional couples including Kailyn Lowry and Javi Marroquin, Bobby Panahi and Asifa Mirza, Juelia Kinney and JJ Lane, Peter Gunz and Amina Buddafly & Mehgan James and DeAndre Perry.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/18/17 - 07:49 AM]
Car Pros Make Room for the Under "Dogs" in Discovery's All-New Series "Gear Dogs (WT)"
The series, formerly known as "House of Cars," premieres Monday, September 4 at 10:00/9:00c on the cable channel.

[08/17/17 - 11:43 PM]
Development Update: Thursday, August 17
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[08/17/17 - 03:30 PM]
AXS TV Greenlights Season Three of the Popular Original Music Series "Rock & Roll Road Trip with Sammy Hagar Presented by Mercury Insurance"
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[08/17/17 - 02:47 PM]
MTV's Iconic "Unplugged" Franchise Returns This Fall
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[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
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