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[05/01/08 - 11:26 AM]
Jimmy Kimmel Live! Partners with Pontiac to Integrate Live Commercials Into Nightly Episodes on Abc
Pontiac products, including the launch of the Pontiac Vibe, G8 and G6 GXP Edition, will be incorporated into various on-air acts throughout the show.

[via press release from ABC]

QUICK TAKE

"JIMMY KIMMEL LIVE!" PARTNERS WITH PONTIAC TO INTEGRATE LIVE COMMERCIALS INTO NIGHTLY EPISODES ON ABC

"Jimmy Kimmel Live" and Pontiac have created live advertisements to hit the air the first week of May 2008. Pontiac products, including the launch of the Pontiac Vibe, G8 and G6 GXP Edition, will be incorporated into various on-air acts throughout the show by host Jimmy Kimmel and his family of regulars, including Guillermo, Uncle Frank and Veatrice. Pontiac is the first of multiple sponsors currently lined up to pioneer this groundbreaking form of branded entertainment with "Jimmy Kimmel Live!"

Jimmy Kimmel and Jill Leiderman serve as executive producers of "Jimmy Kimmel Live." Jason Schrift and Douglas DeLuca serve as co-executive producers. "Jimmy Kimmel Live" is shot live in front of a studio audience and produced by Jackhole Industries in association with ABC Studios. The show airs at 12:05 a.m., ET/PT on ABC.





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