BRAVO MEDIA ANNOUNCES CRUISE, DVD, BOOK, NATIONWIDE TOUR AND BRAND EXTENSIONS
BRAVO MEDIA ALIGNS WITH MAJOR RETAIL AND MERCHANDISING PARTNERS IN 2008
Network Extends Brand To Include Books, DVDs, Cruises, Nationwide Tour And Partnerships With Top Rated Consumer Outlets
Bravo's International Roster Reaches Over 100 Territories Worldwide
NEW YORK � May 5, 2008 � Bravo Media, the global, multimedia content company, announced today a roster of major retail and merchandising partnerships created to extend the Bravo brand beyond the television screen and directly into the viewers' environment. Capitalizing on the huge success of the network's Emmy-nominated "Top Chef" franchise � the No. 1 food show on cable and whose current cycle is enjoying its highest rated season to date � Bravo will roll out a series of promotional opportunities to extend the brand, including partnerships with the Culinary Institute of America and cookware retailer Calphalon, a "Top Chef" cruise, and a "Top Chef" multi-city national tour. Additionally, Bravo Media will release its first non-series DVD with "Work Out" star Jackie Warner on May 20. The announcements were made by Frances Berwick, Executive Vice President and General Manager, Bravo Media.
"Bravo Media extends our programming affinity groups beyond the small screen and into the marketplace where our highly-engaged and affluent viewers can touch, feel and interact with our brand in a variety of ways," said Berwick. "Through these innovative partnerships, from consumer events to products and merchandise, our audience can experience all things Bravo, wherever and whenever they chose."
The network, partnering with Jazz Cruises, the largest private charter entertainment cruise company in the world, will roll out a "Top Chef" cruise in May 2009, a luxury food and travel experience that provides a unique blend of luxury cruising, spectacular ports-of-call and culinary excellence. Hosted by former 'Top Chef" contestants, the "Top Chef Cruising Experience," will allow guests to enjoy escorted forays to local markets and wineries, tips on local produce, cooking ingredients, regional wines, celebrated cultural dishes, special lunches at selected "Top Chef" approved restaurants, and "hands-on" cooking demonstrations. The cruise will visit luxurious international cities known for their fine cuisine, such as Barcelona, Rome and Venice.
Bravo has partnered with the world-renowned Culinary Institute of America to host a series of "Top Chef"-branded classes beginning this summer at the newly opened CIA at Astor Center in New York City. The classes will include a combination of demonstration and hands-on culinary programs with "Top Chef" chef'testants cooking for a class of around 40, and the creation of online content, including the CIA's most popular recipes, for the "Bravo for Foodies" website. In the current season of "Top Chef: Chicago," Bravo partnered with the CIA to provide prizing for a live polling sweepstakes where one lucky winner will receive tickets to "CIA Sophisticated Palate" in Napa Valley, a four-day culinary immersion program comprised of cooking classes and exclusive behind-the-scenes food and wine experiences.
NATIONWIDE TOP CHEF TOUR
Kicking off NCTA's "The Cable Show" in New Orleans on May 18, Bravo will launch "Top Chef: The Tour, a 20-city tour featuring a cooking experience that replicates the challenges on the series and hosted by former "Top Chef" contestants. A customized "Top Chef" 18-wheeler semi-truck will travel to 20 key markets, including New York, Los Angeles, Chicago, Atlanta, St. Louis, Detroit and Denver, giving fans a first-hand look at how to make it as a top chef � complete with cooking demonstrations, gourmet tips and show secrets.
In March, Bravo Media announced the group's first publication, "Top Chef: The Cookbook," published by Chronicle Books, the official companion cookbook to the culinary hit series "Top Chef." To date, the cookbook has been Chronicle Books' lead title and largest initial print run for the Spring 2008 season, coming in as the number one top seller in retail dollars for the year, the number 15 seller of all adult non-fiction overall cooking books, and number six on the Amazon cookbook list (Source: Bookscan 4/6). The book has sold an impressive 65,000 copies since its release less than one month ago, with a second printing in discussion. Additionally, on May 25 and 26, Hung Huynh, winner of "Top Chef 3," will appear on the Home Shopping Network to present exclusive autographed copies of the cookbook, chat with viewers, offer helpful cooking tips and prepare some of his show-winning recipes. In association with Rizzoli, the network will also create "Top Chef: The 2009 Calendar" featuring fans' favorite chefs and a monthly quickfire challenge.
Additionally, beginning in fourth quarter 2008, Bravo will partner with Calphalon, the leading brand of premium kitchen housewares, for a promotion that will offer a free special edition "Top Chef" cookbook as part of a six-quart Brasier gift set with the purchase of $400 or more in Calphalon products.
Last year, the network expanded into the wireless landscape when Bravo Media launched the "Top Chef" Mobile Game with LimeLife, Inc., a premiere mobile media company. This marked the first mobile game for the network, and is currently available on AT&T, T-Mobile, and Virgin carriers, with plans to launch on additional platforms within the next year. Bravo will also create a "Top Chef" PC game with leading game developer Game Lab and leading publisher Brighter Minds for release later this year.
Bravo has extended the popularity of its original series "Work Out" into the marketplace by creating the network's first non-series DVD, a fitness DVD hosted by celebrity-trainer Jackie Warner. "Workout: One-on-One Training with Jackie" gives "Work Out" fans a chance to get buff with the one and only Jackie Warner right in the comfort of their own homes. The DVD, produced by NBC Universal Television Distribution and Exercise TV and distributed by Lionsgate, is available online at http://bravotv.seenon.com and in stores May 20. It is also currently playing on demand on Exercise TV. "Work Out" season three kicked off in April and is currently on pace to be the highest cycle yet.
Internationally, Bravo has seen great success with its original series � the first season of "Shear Genius," a top performer for the network, has been sold in over 100 territories worldwide, including the United Kingdom, Australia, France, India and Mexico. "Top Chef" has been sold in almost 200 countries worldwide, and "The Real Housewives of Orange County" ranks as the number four rated show among total viewers in Denmark and number five rated show among total viewers in Sweden, and has been sold in over 170 territories around the world. As previously announced, Bravo inked a deal with FOXTEL in Australia to adapt Bravo's successful "Watch What Happens" branding campaign for their Arena channel in Australia, and also a program output deal to air the popular series "The Real Housewives of Orange County," Emmy Award�-winner "Kathy Griffin: My Life on the D-List," Emmy Award� nominee "Top Chef" and "Million Dollar Listing."
Last year, Bravo Media announced an alliance with Pangea Management Group to help manage the budding careers of the network's roster of stars from Bravo's hit franchise series. To-date, Pangea has signed a number of Bravo talent from its creative competition shows including "Top Chef," "Top Design" and "Shear Genius."
Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.