or


[05/07/08 - 11:56 AM]
NBC Universal Launches Women@nbcu
The initiative "will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES Women@NBCU

NBC UNIVERSAL LAUNCHES Women@NBCU

FIRST-EVER ENTERPRISE DELIVERS VALUABLE FEMALE TARGET WITH SCALE ACROSS ALL NBCU PROPERTIES & PLATFORMS

"Women@NBCU" Will Debut at the NBC Universal Experience Event On May 12

NEW YORK � May 7, 2008 --- Lauren Zalaznick, named today President, Women and Lifestyle Entertainment Networks, announced the launch of "Women@NBCU," a powerful combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands � Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape � we've created a one-stop shop to deliver custom female 18-54 audiences with scale. "

With dedicated resources in the areas of content, research, sales and marketing, Women@NBCU is a solutions-driven unit that will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and on-line at iVillage, Women@NBCU will offer additional female-focused marketing opportunities including the "Today" show, NBC prime-time programming, select content on cable properties such as CNBC, as well as utilize NBC Universal's most powerful web and mobile properties.

"This strategy is right in line with our entire enterprise sales approach which focuses on creating customized marketing solutions targeted to a very specific demographic. When you are talking about women in particular, NBCU has a particularly desirable group of assets that can provide clients with a number of innovative opportunities," said Mike Pilot, President, NBC Universal Ad Sales and Marketing.

Women@NBCU reaches all women across all demographics, including the most affluent and desirable on television. A demographic category much sought-after by advertisers, women control 80% of all consumer purchasing across every brand category. In addition, studies indicate that the majority of women (75%) influence the purchasing decisions of others by recommending products to their friends and family. Day-to-day sales efforts for Women@NBCU will be handled by Senior Vice President Susan Malfa, who will add this to her current responsibilities overseeing Bravo and Oxygen Ad Sales.





  [may 2008]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· LIPSTICK JUNGLE (NBC)





[09/02/15 - 02:58 PM]
"Live with Kelly and Michael" Kicks Off Its 28th Season on September 8, 2015 with a Line-Up of Top Talent
From September 8-11, Ripa and Strahan will be challenged to "put their money where their mouth is" as they take on experiences that they've talked about on the show.

[09/02/15 - 02:57 PM]
The Official "Shark Tank" Companion Series, "Beyond the Tank," Returns for a 4-Week Event Beginning Tuesday, September 29 (10:00-11:00 p.m., ET) on ABC
The one-hour episodes of "Beyond the Tank" will feature the captivating and surprising outcomes after the Sharks strike a deal with the Entrepreneurs on "Shark Tank."

[09/02/15 - 02:04 PM]
Bill Wolff Named Executive Producer of Chelsea Handler's New Series on Netflix
The new talk show will feature an updated format that encompasses Chelsea's unfiltered opinions on topical entertainment and cultural issues, as well as her signature guest interviews.

[09/02/15 - 02:00 PM]
Disney Channel to Air a Special "Girl Meets World" Episode About Asperger's Syndrome on Friday, September 11
Three experts consulted on the episode to help deliver an authentic storyline that can spark conversation among kids and their families.

[09/02/15 - 01:54 PM]
Adult Swim Hits the Road with the 2015 Adult Swim Drive-In
The six-week, 15-city national tour will kick off September 17 providing fans the opportunity to screen all-new content like unaired episodes of current Adult Swim series, never-before-seen pilots and specials, and more favorites from Williams Street.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:15 PM]
Starz Hits a Three-Pointer with Third Season Renewal for Hit Comedy Series "Survivor's Remorse"
Mike O'Malley has signed on again to serve as executive producer and showrunner.

[09/02/15 - 01:13 PM]
Glenn Morshower Joins "Supergirl" Cast as General Sam Lane
Upon his arrival in National City, this stern military man will recruit Supergirl to help execute a top-tier government mission.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 12:47 PM]
Hallmark Channel Introduces Its Newest Tradition, "Fall Harvest," With Four All New Original Premieres Every Saturday Night in October
Just in time for Halloween, the programming event presents a special two-hour sneak peek of "Good Witch" season two on Saturday, October 24.

[09/02/15 - 12:37 PM]
truTV Announces Additional Celebrity Guests for "Funny Or Die's Billy on the Street"
A 90 second sneak peek of the upcoming season will premiere during the "Impractical Jokers Live Punishment Special," set to air Thursday, September 3.

[09/02/15 - 12:31 PM]
New Jersey Educator to Star in DIY Network's Popular "American Rehab" Series
The series follows Shalina Joy, a Newark educator and veteran house flipper, as she tackles her largest renovation yet - restoring a 6000 sq. ft. 19th century Victorian mansion to its former glory.

[09/02/15 - 12:09 PM]
Velocity Greenlights Season Three of Top Car Culture Series "Americarna," Hosted by NASCAR Legend Ray Evernham
Evernham has given viewers unprecedented access to our nation's fascinating cultural history through the scope of its greatest invention: the automobile.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.