or


[05/07/08 - 11:56 AM]
NBC Universal Launches Women@nbcu
The initiative "will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES Women@NBCU

NBC UNIVERSAL LAUNCHES Women@NBCU

FIRST-EVER ENTERPRISE DELIVERS VALUABLE FEMALE TARGET WITH SCALE ACROSS ALL NBCU PROPERTIES & PLATFORMS

"Women@NBCU" Will Debut at the NBC Universal Experience Event On May 12

NEW YORK � May 7, 2008 --- Lauren Zalaznick, named today President, Women and Lifestyle Entertainment Networks, announced the launch of "Women@NBCU," a powerful combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands � Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape � we've created a one-stop shop to deliver custom female 18-54 audiences with scale. "

With dedicated resources in the areas of content, research, sales and marketing, Women@NBCU is a solutions-driven unit that will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and on-line at iVillage, Women@NBCU will offer additional female-focused marketing opportunities including the "Today" show, NBC prime-time programming, select content on cable properties such as CNBC, as well as utilize NBC Universal's most powerful web and mobile properties.

"This strategy is right in line with our entire enterprise sales approach which focuses on creating customized marketing solutions targeted to a very specific demographic. When you are talking about women in particular, NBCU has a particularly desirable group of assets that can provide clients with a number of innovative opportunities," said Mike Pilot, President, NBC Universal Ad Sales and Marketing.

Women@NBCU reaches all women across all demographics, including the most affluent and desirable on television. A demographic category much sought-after by advertisers, women control 80% of all consumer purchasing across every brand category. In addition, studies indicate that the majority of women (75%) influence the purchasing decisions of others by recommending products to their friends and family. Day-to-day sales efforts for Women@NBCU will be handled by Senior Vice President Susan Malfa, who will add this to her current responsibilities overseeing Bravo and Oxygen Ad Sales.





  [may 2008]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· LIPSTICK JUNGLE (NBC)











[09/22/14 - 09:21 AM]
ESPN's MLB Postseason Impact Games: Orioles-Yankees, Giants-Dodgers Full National Telecasts Added to Schedule
The network announced today it has added two additional Major League Baseball Postseason Impact Games to its schedule.

[09/22/14 - 09:14 AM]
USA Network to Premiere Original Comedy Series "Benched" on Tuesday, October 28th
Eliza Coupe stars in the single-camera comedy about a high-powered corporate lawyer's fall from grace into the rough-and-tumble world of the public defenders.

[09/22/14 - 09:06 AM]
Spike TV Presents an Evening of Eddie Alvarez's Greatest Fights
MMA fans can sit back enjoy Eddie Alvarez's two most memorable bouts against Michael Chandler for free on Spike TV on Saturday, September 27 at 10:00/9:00c.

[09/22/14 - 09:04 AM]
A Snowboard Pro Gets a Brand-New Bro in Nickelodeon's New Live-Action Buddy-Comedy, "Max & Shred," Premiering Monday, Oct. 6 at 7:30 P.M. (ET/PT)
Jonny Gray and Jake Goodman star in the series, airing weeknights at 7:30/6:30c.

[09/22/14 - 09:02 AM]
Paul Simon Joins Beck, Norah Jones, Dhani Harrison & Friends for This Week's George Harrison Celebration on "Conan"
The celebration, which begins tonight, also features previously announced performances of Harrison songs by Beck, Norah Jones, Dhani Harrison & Friends.

[09/22/14 - 08:44 AM]
Bounce TV Sets Second Season Premiere Date for "Family Time": Tues. Oct. 14 @ 10:00 p.m. ET
Plus: Bounce TV will encore the first season on Tuesday nights from 10:00-11:00 p.m. (ET) with two-episodes back-to-back starting September 23.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 08:26 AM]
"Jerrod Carmichael: Love at the Store," His First Stand-Up Comedy Special for HBO, Debuts Oct. 4; Spike Lee Directs
Prior to the premiere of his special, Carmichael embarks on a six-city Love at the Store Tour, beginning Sept. 24 in Philadelphia and culminating Sept. 30 in Los Angeles.

[09/22/14 - 07:42 AM]
SundanceTV Begins Production on Sophomore Season of Original Drama "The Red Road"
Jason Momoa, Martin Henderson and Julianne Nicholson co-star in the new season, due in mid-2015.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 06:48 AM]
ION Television Invites Viewers to "Get Wrapped Up in the Holidays!" with Five All-New Original Holiday Movies
The new titles, including "Merry Ex-Mas," "A Christmas Mystery," "A Christmas Kiss II," "A Perfect Christmas List" and "Back to Christmas" begin airing Sunday, November 30.

[09/22/14 - 06:00 AM]
Kudos, AMC and Channel 4 Strike New Partnership Deal on "Humans"
The series is set in a parallel present where the latest must-have gadget for any busy family is a "Synth" - a highly-developed robotic servant eerily similar to its live counterpart.

[09/22/14 - 03:01 AM]
OK! TV Produced Special "Ray Rice: Celebrity Bad Behavior" Is an In-Depth Look at Celebrities and Athletes After Their Brushes with the Law
The special premieres this Tuesday, September 23 at 10:00/9:00c on ReelzChannel.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.