or


[05/07/08 - 11:56 AM]
NBC Universal Launches Women@nbcu
The initiative "will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES Women@NBCU

NBC UNIVERSAL LAUNCHES Women@NBCU

FIRST-EVER ENTERPRISE DELIVERS VALUABLE FEMALE TARGET WITH SCALE ACROSS ALL NBCU PROPERTIES & PLATFORMS

"Women@NBCU" Will Debut at the NBC Universal Experience Event On May 12

NEW YORK � May 7, 2008 --- Lauren Zalaznick, named today President, Women and Lifestyle Entertainment Networks, announced the launch of "Women@NBCU," a powerful combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands � Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape � we've created a one-stop shop to deliver custom female 18-54 audiences with scale. "

With dedicated resources in the areas of content, research, sales and marketing, Women@NBCU is a solutions-driven unit that will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and on-line at iVillage, Women@NBCU will offer additional female-focused marketing opportunities including the "Today" show, NBC prime-time programming, select content on cable properties such as CNBC, as well as utilize NBC Universal's most powerful web and mobile properties.

"This strategy is right in line with our entire enterprise sales approach which focuses on creating customized marketing solutions targeted to a very specific demographic. When you are talking about women in particular, NBCU has a particularly desirable group of assets that can provide clients with a number of innovative opportunities," said Mike Pilot, President, NBC Universal Ad Sales and Marketing.

Women@NBCU reaches all women across all demographics, including the most affluent and desirable on television. A demographic category much sought-after by advertisers, women control 80% of all consumer purchasing across every brand category. In addition, studies indicate that the majority of women (75%) influence the purchasing decisions of others by recommending products to their friends and family. Day-to-day sales efforts for Women@NBCU will be handled by Senior Vice President Susan Malfa, who will add this to her current responsibilities overseeing Bravo and Oxygen Ad Sales.





  [may 2008]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· LIPSTICK JUNGLE (NBC)











[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.