or


[05/08/08 - 03:04 PM]
MTV Networks Upfront Presentation: 'The Ultimate Roi: Return on Innovation'
The presentation highlighted "return on innovation" -- "the value for marketers in MTVN's reinvention of how audiences experience content and advertising on every screen."

[via press release from MTV]

MTV Networks Upfront Presentation: 'The Ultimate ROI: Return on Innovation'

MTVN's Presentation Showcases Innovation Across Partnerships, Programming and Platforms

Special Appearances by Justin Timberlake, Samuel L. Jackson, Chris Rock, Ashanti, Taylor Swift, Lauren Conrad, Jon Stewart, Stephen Colbert, George Foreman, Dr. Drew Pinsky and Exclusive Performances by John Legend, Sarah Silverman, JabbaWockeeZ from MTV's "Randy Jackson Presents: America's Best Dance Crew" and the Cast of Hit Broadway Musical Legally Blonde Light Up the Nokia Theater Times Square

Presentation Also Unveils Landmark "Multi-Screen Engagement Case Study" and Partnership with Marketing Evolution to Deploy "Effectiveness Targeting"

NEW YORK, May 8 -- At its 2008 upfront presentation, MTV Networks (MTVN), a unit of Viacom (NYSE: VIA, VIA.B), united its leadership, talent and marketing partners to showcase innovative partnerships, programming and platforms across its brands, which include MTV, VH1, COMEDY CENTRAL, Nickelodeon, Spike TV, CMT, Logo, Nick at Nite, The N and TV Land. The presentation, led off by MTVN Chairman and CEO Judy McGrath, highlighted "return on innovation" -- the value for marketers in MTVN's reinvention of how audiences experience content and advertising on every screen.

Held this afternoon at Nokia Theater Times Square in New York City, the event was highlighted by special guest appearances by some of the biggest names in entertainment, including Justin Timberlake, Samuel L. Jackson, Chris Rock, Ashanti, Taylor Swift, Lauren Conrad, Jon Stewart, Stephen Colbert, George Foreman, Dr. Drew Pinsky, as well as exclusive musical performances by John Legend, Sarah Silverman, JabbaWockeeZ from MTV's "Randy Jackson Presents: America's Best Dance Crew" and the cast of hit Broadway musical Legally Blonde.

"MTV Networks is a creative engine, and today there are literally no borders, no boundaries for creativity. We're taking our content and our audience and moving with them freely across every screen," said McGrath. "Our fans aren't merely consuming our content -- they're more invested and engaged in our brands than ever. It all starts with hits, and we've seriously pumped up the creative and financial capital we're putting into generating hit content."

The presentation emphasized MTVN's efforts to forge innovative marketing partnerships on multiple platforms. The company is a leader in working with advertisers to develop new ad formats, integrate MTVN brands with commercial messages, and co-create advertising to improve the impact and relevance of ad messages to audiences. Through its Digital Fusion unit, MTVN also provides advertisers with custom built digital marketing solutions, including Web sites, online games and widgets.

"It's a new world we're working in. We're putting our creative energy to work for marketers and reinventing commercial time as content time," McGrath continued.

MTV Networks' Multi-Screen Engagement Case Study

During the upfront presentation, MTVN President of U.S. Ad Sales Hank Close unveiled the company's Multi-Screen Engagement Case Study (MSE), the first significant research of its kind from a major media company. The study, conducted around MTV's wildly popular "The Hills," provides clear evidence that audiences develop stronger emotional connections to content and advertising messages when they consume and interact with them across multiple platforms.

"Advancing technologies are altering consumers' relationships with brands, and we make it our business to focus on consumer behavior and input," said Close. "Multi-screen measurement is a core competency at MTVN. In this landmark study, we found that television is still the biggest driver of brand awareness, and that multiplatform media campaigns perform at double to triple the effectiveness of a single media platform."

Among the MSE case study's findings:

-- Fifty percent of viewers who watch only the TV show report a strong emotional connection to "The Hills," while 76 percent of viewers who watch it on-air and also go online in search of additional Hills-related content report a strong emotional connection.

-- Nearly 90 percent of viewers who watch the show, go online for more information and who have an avatar in the Virtual Hills virtual world say they're strongly connected to the franchise, while 96 percent of viewers who do all of the activities above and also create their own content online around the show report a strong connection.

The MSE case study also finds that the value of television advertising grows as viewers connect with marketing messages across screens.

-- More than 75 percent of viewers who watched "The Hills" on television recognized a TV ad, but that number jumped nearly 10 percent among viewers who interacted with content from the same sponsor on MTV.com or in Virtual Hills.

The MSE case study joins the Nick True-Reach Meter tool in MTVN's portfolio of engagement research and tools. The single-source measurement tool takes an entirely new approach to measuring multiplatform consumption for all Nickelodeon Kids & Family Group brands across television, online, magazines and consumer products.

Partnership with Marketing Evolution

Close also announced a new partnership with Marketing Evolution, a custom market research and consulting firm dedicated to improving marketing ROI for leading global brands. Through the partnership, MTVN will be the first media company to offer clients "Effectiveness Targeting," a suite of measurement solutions based on Marketing Evolution's premium data analysis and marketing effectiveness metrics.

"Our partnership with Marketing Evolution will allow marketers, for the first time, to see exactly how our brands can deliver on attributes ranging from awareness to word-of-mouth," said Close. "'Effectiveness Targeting' represents a major breakthrough in marketing accountability. Nothing like this exists in the market today."

With "Effectiveness Targeting," MTVN will empower its partners to identify a specific marketing goal -- ranging from building awareness around product launches to immediately driving sales -- and optimize advertising buys to achieve that goal with the best possible ROI. The new tool strengthens MTVN's arsenal of ROI measurement systems, and will help the company work together with marketers to effectively target their advertising campaigns.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, LOGO, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [may 2008]  
S
M
T
W
T
F
S
    


· AMERICA'S BEST DANCE CREW (MTV)
· HILLS, THE (MTV)





[04/23/18 - 02:02 PM]
Hulu's "Harlots" Will Be Heating Up the Summer
The critically acclaimed, salacious series returns with a bang on Wednesday, July 11 with two episodes, with subsequent installments releasing weekly.

[04/23/18 - 02:01 PM]
The Academy and ABC Announce Key Dates for 91st Oscars(R) - "The Oscars" Airs Live, Sunday, Feb. 24, 2019, on ABC
Nominations will be announced on Tuesday, January 22.

[04/23/18 - 01:38 PM]
Award-Winning Journalist Gretchen Carlson Returns to Television with Overall Deal at A+E Networks
First up: "The Brave with Gretchen Carlson," which will focus on how Gretchen's courageous actions to confront the scourge of sexual harassment in the workplace has served as a catalyst for so many other women to say #MeToo.

[04/23/18 - 01:08 PM]
Martha Stewart Joins Food Network as Newest "Chopped" Judge
Joining host Ted Allen, and series regulars Maneet Chauhan, Scott Conant, Amanda Freitag, Alex Guarnaschelli, Marc Murphy, Marcus Samuelsson, Chris Santos and Geoffrey Zakarian, Martha will bring her culinary expertise to the judges' table.

[04/23/18 - 11:31 AM]
Logo to Exclusively Air Eurovision Song Contest Grand Finale in the U.S. for Third Consecutive Year
"Logo is thankful to once again partner with the EBU as the exclusive U.S. broadcaster for the global phenomenon that is the Eurovision Song Contest," said Pamela Post.

[04/23/18 - 11:08 AM]
Couples Still Fighting for a Fairy Tale Ending on a New Season of TLC's "90 Day Fiance: Happily Ever After?"
Nine two-hour episodes will end with a two-part Tell All where we'll hear from the couples on everything that went down this season.

[04/23/18 - 11:08 AM]
Oxygen Media Renews "Cold Justice" and "Criminal Confessions" from Executive Producer Dick Wolf
Both series are in pre-production and are set to return in 2018.

[04/23/18 - 11:01 AM]
"Fast & Furious" Races Onto Netflix as Part of Expanded Relationship with DreamWorks Animation Television
In the series, teenager Tony Toretto follows in the footsteps of his cousin Dom when he and his friends are recruited by a government agency to infiltrate an elite racing league serving as a front for a nefarious crime organization bent on world domination.

[04/23/18 - 09:31 AM]
Viola Davis and Julius Tennon's Documentary Series, "The Last Defense," to Premiere Tuesday, June 12, on ABC
The seven-episode docu-series explores and exposes flaws in the American justice system through emotional, in-depth examinations of the death row cases of Darlie Routier and Julius Jones.

[04/23/18 - 09:01 AM]
Video: Netflix Debuts Trailer for "The Rain"
In Netflix's post-apocalyptic YA thriller, two Danish siblings emerge from the safety of their bunker six years after a brutal virus carried by the rain wipes out almost all humans in Scandinavia.

[04/23/18 - 09:00 AM]
CBS All Access Launches in Canada
CBS All Access is available beginning today in Canada at cbsallaccess.ca, on iOS and Android mobile and tablet devices, and on Apple TV and Chromecast.

[04/23/18 - 08:48 AM]
TBS Renews Ratings Juggernaut "The Last O.G." for a Second Season and Critically Acclaimed "Search Party" for a Third Season
Plus: "Search Party" executive producers Sarah-Violet Bliss and Charles Rogers, who created the series with executive producer Michael Showalter, have inked an overall deal with TBS.

[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/23/18 - 08:15 AM]
Start Your Engines for an All-New Season of Discovery Channel's "Street Outlaws"
Look for a special two-hour premiere on Monday, May 28 at 8:00/7:00c.

[04/23/18 - 07:31 AM]
Video: A Boy and His... Robot? Netflix's "Lost in Space" Reimagines the Classic Friendship
Will Robinson and the Robot form an unexpected, unbreakable bond that could mean the difference between life and death for the Robinsons.