or


[05/12/08 - 06:26 AM]
NBC and Gm Form Important Cross-Platform Marketing and Programming Partnership for New NBC Fall Drama 'My Own Worst Enemy'
The show will prominently feature two different GM cars -- one for each of the personalities embodied by Christian Slater's character.

[via press release from NBC]

NBC AND GM FORM IMPORTANT CROSS-PLATFORM MARKETING AND PROGRAMMING PARTNERSHIP FOR NEW NBC FALL DRAMA 'MY OWN WORST ENEMY'

NBC AND GM FORM IMPORTANT CROSS-PLATFORM MARKETING AND PROGRAMMING PARTNERSHIP FOR NEW NBC FALL DRAMA 'MY OWN WORST ENEMY'

BURBANK -- May 12, 2008 - NBC and GM announced an important cross-platform marketing and programming partnership that will make GM the exclusive automotive integration partner for NBC's new fall drama "My Own Worst Enemy" (starring Christian Slater). The show (Mondays, 10-11 p.m. ET starting this fall) will prominently feature two different GM cars -- one for each of the personalities embodied by Slater's character.

The deal was borne from NBC's April "InFront" meetings, where the company presented a full 65-week programming schedule six weeks before the traditional upfront presentations.

The announcement was made by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios; Mike Pilot, President, NBC Universal Sales and Marketing; and Dino Bernacchi, GM's Director of Branded Entertainment.

"This great partnership helps GM leverage our content and utilize our platform in a transformative way" said Silverman. "They are a market leader and we are a market leader. It validates our Infront strategy to be early and create a two-way conversation with our clients."

"Ben and his team have been very creative in their approach. It's not just been about media units, it's also about how we as an advertiser can dig deeper into their brands ... and ours, " said Dino Bernacchi, GM's Director of Marketing Alliances and Branded Entertainment. "NBC has really been aggressive to promote alternative ideas in-program and around-the-program that leverages multiple touch points. We call it Fusion Marketing - partnering with the creative community around ideas that build relationships with a passionate audience but done through the lens of the entertainment property to showcase the cool, new great cars and trucks we offer. This deal sets a tone for how we'll be approaching this year's upfronts."

In addition to the on-air integration, the complete 360-degree agreement includes an on-air media buy, presence on NBCU's digital platforms and Out-of-Home properties, as well as additional outside promotion. The deal is the centerpiece of a larger strategic partnership between the two companies for the 2008/09 programming season involving some of NBC's premier entertainment and late-night properties.

"By partnering with GM so early in the process, we can take the necessary time to design a highly impactful integration that achieves their marketing objectives and resonates with their customers," said Pilot. "This is exactly what we were hoping to accomplish by getting a jump start on the season and starting an early dialogue with our clients."

Henry Spivey (Christian Slater, "Bobby") is a middle-class efficiency expert living a humdrum life in the suburbs with a wife, two kids, a dog, and a minivan. Edward Albright is an operative who speaks 13 languages, runs a four-minute mile, and is trained to kill with his teeth. Henry and Edward are polar opposites who share only one thing in common -- the same body.

When the carefully constructed wall between them breaks down, Henry and Edward are thrust into unfamiliar territory where each man is dangerously out of his element. "My Own Worst Enemy" explores the duality of a man who is literally pitted against himself. And it raises the question: who can you trust when you can't trust yourself? The series is produced by Universal Media Studios. Jason Smilovic ("Kidnapped") is the executive producer; David Semel (director of the "American Dreams," "Heroes" and "Life" pilots) is the director and executive producer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80 percent owned by General Electric and 20 percent owned by Vivendi.

About GM:

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.





  [may 2008]  
S
M
T
W
T
F
S
    


· AMERICAN DREAMS (NBC)
· HEROES (NBC)
· KIDNAPPED (NBC)
· LIFE (NBC)
· MY OWN WORST ENEMY (NBC)





[11/16/18 - 02:04 PM]
Karey Burke Named President, ABC Entertainment, Following Channing Dungey's Decision to Step Down from the Role
Upon completion of the 21st Century Fox acquisition, Ms. Burke will then report to Dana Walden, chairman, Disney Television Studios and ABC Entertainment.

[11/16/18 - 01:04 PM]
"America's Got Talent: The Champions" Announces First Group of All-Star Acts
The spin-off will bring together the world's most talented, memorable and all-around fan favorite acts from past seasons of "AGT" and around the globe from the other "Got Talent" franchises," spanning 194 territories.

[11/16/18 - 01:04 PM]
Video: "Young Justice: Outsiders" - Teaser
The animated series comes to DC Universe on Friday, January 4.

[11/16/18 - 12:17 PM]
ABC Picks Up "Marvel's Agents of S.H.I.E.L.D." for a Seventh Season
Ming-Na Wen, Chloe Bennet, Iain De Caestecker, Elizabeth Henstridge, Henry Simmons, Natalia Cordova-Buckley and Jeff Ward star in the current sixth season, due in Summer 2019.

[11/16/18 - 11:18 AM]
Ken Jeong to Embark on the Ultimate Christmas Journey in New YouTube Original Special "Ken Jeong Cracks Christmas"
The 30-minute special will debut on the Buzzfeed YouTube channel on December 12.

[11/16/18 - 10:15 AM]
"Vice Special Report: The Panic Artists," A Behind-the-Scenes Account of the 2008 Financial Crisis, Debuts Dec. 10 on HBO
With exclusive interviews and testimony from the major players in politics and economics, the special provides the definitive look inside the most successful - and most loathed - taxpayer-funded bailout in history.

[11/16/18 - 10:02 AM]
Video: Showtime Debuts New Trailer for "SMILF" Season Two
The Frankie Shaw-led comedy returns Sunday, January 20 at 10:30/9:30c on the pay channel.

[11/16/18 - 10:00 AM]
Writer/Producer Eric Friedman Signs Overall Deal That Extends His Successful Tenure with Disney Channel
Most recently, Friedman was executive producer and showrunner of "Bizaardvark," which has wrapped production after three seasons.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
FOX Sports further spins the numbers for the year to date.

[11/16/18 - 09:00 AM]
CBS Series Score Postseason Football Spotlights
Look for a special episode of "Magnum P.I." following the AFC Championship Game on Sunday, January 20.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.

[11/16/18 - 08:02 AM]
Netflix to Produce Animated Feature Film "Escape from Hat" from Academy Award Nominated Director Mark Osborne
Production will commence this month in New York for an expected 2022 release.

[11/16/18 - 04:56 AM]
Animal Planet and Coyote Peterson Announce the Development of First Long-Form Television Series for YouTube Star
The series will premiere on Animal Planet in 2019 and will appeal to Peterson's established 13 million-strong "Coyote Pack" as well as Animal Planet's global audience.

[11/15/18 - 11:18 PM]
Development Update: Thursday, November 15
Updates include: Hugh Grant to star opposite Nicole Kidman in HBO's "The Undoing"; J.K. Simmons to visit "Veronica Mars" on Hulu; and Matt Long scores arc on NBC's "Manifest."

[11/15/18 - 03:21 PM]
Video: Bravo's "Dirty John" Premiere Episode Is Available Now on YouTube, BravoTV.com, VOD and the Bravo App
Ahead of the premiere on Sunday, November 25, Bravo has made the entire first episode of "Dirty John" available for a pre-linear preview.