or


[05/14/08 - 03:03 PM]
CBS and Eqal Team Up for First-Of-Its-Kind Partnership to Create Integrated TV and Online Shows
The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL.

[via press release from CBS]

CBS AND EQAL TEAM UP FOR FIRST-OF-ITS-KIND PARTNERSHIP TO CREATE INTEGRATED TV AND ONLINE SHOWS

CBS Taps the Social Entertainment Pioneers Behind lonelygirl15 and KateModern to Extend TV Narratives Online and to Mobile

NEW YORK and LOS ANGELES, May 14 - CBS and EQAL today announced a partnership to create and produce multi-platform television, online and mobile entertainment for existing and future CBS television productions.

The collaboration between EQAL, the social entertainment company founded by Miles Beckett and Greg Goodfried, creators of the Web's two most successful interactive drama series lonelygirl15 and KateModern, and CBS, will materialize in several ways. The partnership, while non-exclusive, gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL. In addition, EQAL will act as a consulting partner to CBS to help create experiences that extend the narrative of its television shows to online and mobile platforms.

Under the terms of the partnership, EQAL will work closely with CBS television writers at the script and production level to write, produce and direct online narratives that tie directly into the television series and promote the network telecasts.

"This partnering signals CBS's attention to the Web as a new medium across both Interactive and the Network," said Quincy Smith, President, CBS Interactive. "EQAL is at the forefront of developing and applying content online. CBS is thrilled to add their talents and energy into the mix as we create CBS show experiences for the Web."

Miles Beckett, CEO of EQAL added, "Until now, online content associated with TV shows has had virtually no real connection to the show's narrative experience. What CBS and EQAL are coming together to create is groundbreaking and will be the first time that television stories will be extended and amplified online in a way that takes full advantage of the Internet's capabilities for interaction and community. The extended narratives online will give fans and viewers the opportunity for a whole new level of engagement both in between airings of the TV episodes and as standalone plot lines."

In addition to consulting with CBS writing teams and jointly producing online brand extensions for existing shows, EQAL will also build and provide the entire technology infrastructure to host the online show components.

"This agreement takes us one step further into the multi-platform future with our television content serving as a spring board to create storytelling experiences that are entertaining and meaningful to the audience, valuable for the advertiser and revenue generating for our company," said Nancy Tellem, President, CBS Paramount Television Network Television Entertainment Group. "We think the innovators at EQAL combined with the creators of our television content offers great entertainment potential for the digital world and added promotional opportunity for our television series."

EQAL is the world's leading producer of online interactive shows, having paved the way with lonelygirl15 and KateModern. Collectively the two series have attracted more than 150 million views and hundreds of thousands of fans around the world. EQAL's success stems from its approach to the Internet as a completely new and different entertainment medium. EQAL weaves together the best elements of traditional storytelling and video production with interactive experiences that are native to the Web in order to build passionate online communities.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

About EQAL

EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is a leader in the creation of truly interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company produces the two most successful online interactive dramas: lonelygirl15 and KateModern. Through partnerships with independent producers, traditional media companies, and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. EQAL is headquartered in Los Angeles with offices in London. For more information: http://www.eqal.com/.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.

[03/23/17 - 01:49 PM]
Bobby Moynihan Cast as Titular Voice of "Happy" for Syfy!
Moynihan joins the previously announced cast led by Chris Meloni, along with Lili Mirojnick, Patrick Fischler, Ritchie Coster and Zabryna Guevara.

[03/23/17 - 01:31 PM]
Amazon Studios to Launch Season Two of "Fortitude" on Prime Video in the US on Friday, April 14
Season two resumes as an Amazon Original Series with noted actor Dennis Quaid (Vantage Point) joining the ensemble cast.

[03/23/17 - 11:15 AM]
Eliza Dushku Joins the #1 New Series "Bull"
Dushku will play J.P. Nunnelly, the savvy head of the best criminal defense firm in New York, who is hired by Dr. Jason Bull (Michael Weatherly) when a member of his Trial Analysis Corporation team faces prison time.

[03/23/17 - 10:35 AM]
Spike TV Renews "Ink Master" for Season Ten and Greenlights "Ink Master Angels" Special
Season 9 of "Ink Master" debuts this June along with new episodes of spin-off series "Ink Master: Redemption."

[03/23/17 - 10:14 AM]
Final Four Episodes of "Through the Wormhole with Morgan Freeman" Beginning April 25 at 10PM on Science Channel
Freeman will challenge audiences once again to think about daring questions while taking a deeper look at the science behind topics such as hidden forces in the universe, aging, the future of Earth, and gun violence.

[03/23/17 - 10:07 AM]
Peabody Award-Winning Drama Series "The Leftovers" Returns for Its Third and Final Season April 16 on HBO
The Peabody Award-winning drama series follows the lives that were forever changed by the event that shook the world on October 14.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/23/17 - 09:06 AM]
Video: "The Handmaid's Tale" Full-Length Trailer Now Available
The series premieres with three episodes on April 26 with subsequent episodes streaming weekly on Wednesdays.

[03/23/17 - 09:03 AM]
E!'s "Second Wives Club" Premieres Thursday May 4th at 9PM ET/PT
The eight-episode, hour-long docu-series - previously known as "Famously Married" - follows six women who are married or engaged to wealthy, powerful men.

[03/23/17 - 09:01 AM]
Starz to Premiere Comedy Legend Documentary, "Robert Klein Still Can't Stop His Leg," on Network Television on March 31st
Klein, Billy Crystal, Bill Maher, Jerry Seinfeld, Jon Stewart, Jay Leno, Don Rickles and Ray Romano are among those featured.

[03/23/17 - 09:00 AM]
History's New Series "Road Hauks" Premieres Saturday, April 8 Following the Return of "Counting Cars"
Kenny Hauk and his crew of expert mechanics and fabricators at Hauk Designs are history buffs who pride themselves on the ability to make builds that are both historic and have high-horsepower.

[03/23/17 - 08:00 AM]
CBS Renews 18 Series for the 2017-2018 Season
Among the pickups are newcomers "Bull," "Kevin Can Wait," "MacGyver," "Man with a Plan" and "Superior Donuts."

[03/23/17 - 07:02 AM]
Video: WE tv's "Marriage Boot Camp: Family Edition" Releases New Supertease!
The most extreme relationship therapy boot camp is now trading couples for kin in "Marriage Boot Camp: Reality Stars Family Edition."