or


[06/09/08 - 02:42 PM]
NBC and State Farm(R) Form Unique Programming and Marketing Partnership for "Nashville Star"
In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special "Hometown Concert" episode airing July 21.

[via press release from NBC]

NBC AND STATE FARM(R) FORM UNIQUE PROGRAMMING AND MARKETING PARTNERSHIP FOR "NASHVILLE STAR"

Insurance Company to Serve As Presenting Sponsor for Special Hometown Concert Episode Tied to "I'm There" Marketing Campaign

BURBANK, Calif. - June 9, 2008 - NBC and State Farm(R) announced today a unique programming and marketing partnership for the upcoming season of "Nashville Star," which premieres tonight at 9 p.m. ET on NBC. In addition to serving as a primary sponsor for the series, State Farm will be the presenting sponsor for a special "Hometown Concert" episode airing July 21, that features each of the final four contestants performing a special concert for friends and family in their various hometowns. The concert will tie in to State Farm's current "I'm There" marketing campaign.

The announcement was made by Craig Plestis, EVP Alternative Programming, Development and Specials, NBC Entertainment; Jim Hoffman, SVP, Primetime Ad Sales, NBC Universal; and Jeanette Stewart, State Farm Advertising Manager.

"As NBC has demonstrated before, this partnership with State Farm allows us the opportunity to creatively integrate the message of an appropriate advertiser with that of a particular show - in this case 'Nashville Star,'" said Plestis. "As the series' climax nears, the 'Hometown Concert' episode is the perfect vehicle to showcase State Farm's marketing campaign in a way that complements the 'I'm There' theme."

State Farm's exclusive sponsorship for the "Hometown Concert" ties in with the company's current "I'm There" marketing campaign, which targets consumers who are at the intersections of important life events. The "Hometown Concert" episode is the ideal platform and program to market the "I'm There" message, as each contestant is facing a significant personal and professional crossroad as they approach the finals of the "Nashville Star" competition.

"We have been sponsoring the 'Hometown Concert' for several seasons and are delighted to once again be part of the series now on NBC," added Stewart. "The breadth and scope of the network aligns with the neighborhood presence of our agents, and this is another perfect opportunity for State Farm to partner with local school districts."

The concerts will incorporate the "red dot" brand featured in State Farm's current advertising campaigns and also feature State Farm executives who will help introduce each performance. All money raised from the concerts will be donated to the public school district in each of the four finalists' home communities. State Farm will also donate $10,000 to each of the school districts, assisting their efforts encouraging kids to stay in school and decreasing the number of high school dropouts.

"This is yet another great example of how we can work with our clients to create customized solutions that enhance their brand message," said Hoffman. "The partnership between 'Nashville Star' and State Farm highlights what can be achieved when we start an early dialogue with our clients about their marketing goals."

The first five seasons of "Nashville Star" have launched the careers of promising artists including Chris Young, Buddy Jewel, Miranda Lambert (recent ACM Album of the Year winner), Lance Miller, and Angela and Zac Hacker -- the siblings who made it a family affair by coming in first and second, respectively, last season.

"Nashville Star" is created by Reveille and produced by 495 Productions. Ben Silverman, Howard T. Owens ("American Gladiators"), Mark Koops ("The Biggest Loser") and Sally Ann Salsano ("Design Star," "A Shot at Love with Tila Tequila") serve as executive producers.

OMD handled media planning and buying for State Farm.

# # #

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About State Farm:

State Farm(R) insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,000 agents and 67,000 employees serve over 77 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com(R) or in Canada statefarm.ca(R).





  [june 2008]  
S
M
T
W
T
F
S


· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DOUBLE SHOT AT LOVE, A (MTV)
· HGTV STAR (HGTV)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)





[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.

[03/23/17 - 01:49 PM]
Bobby Moynihan Cast as Titular Voice of "Happy" for Syfy!
Moynihan joins the previously announced cast led by Chris Meloni, along with Lili Mirojnick, Patrick Fischler, Ritchie Coster and Zabryna Guevara.

[03/23/17 - 01:31 PM]
Amazon Studios to Launch Season Two of "Fortitude" on Prime Video in the US on Friday, April 14
Season two resumes as an Amazon Original Series with noted actor Dennis Quaid (Vantage Point) joining the ensemble cast.

[03/23/17 - 11:15 AM]
Eliza Dushku Joins the #1 New Series "Bull"
Dushku will play J.P. Nunnelly, the savvy head of the best criminal defense firm in New York, who is hired by Dr. Jason Bull (Michael Weatherly) when a member of his Trial Analysis Corporation team faces prison time.

[03/23/17 - 10:35 AM]
Spike TV Renews "Ink Master" for Season Ten and Greenlights "Ink Master Angels" Special
Season 9 of "Ink Master" debuts this June along with new episodes of spin-off series "Ink Master: Redemption."

[03/23/17 - 10:14 AM]
Final Four Episodes of "Through the Wormhole with Morgan Freeman" Beginning April 25 at 10PM on Science Channel
Freeman will challenge audiences once again to think about daring questions while taking a deeper look at the science behind topics such as hidden forces in the universe, aging, the future of Earth, and gun violence.

[03/23/17 - 10:07 AM]
Peabody Award-Winning Drama Series "The Leftovers" Returns for Its Third and Final Season April 16 on HBO
The Peabody Award-winning drama series follows the lives that were forever changed by the event that shook the world on October 14.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/23/17 - 09:06 AM]
Video: "The Handmaid's Tale" Full-Length Trailer Now Available
The series premieres with three episodes on April 26 with subsequent episodes streaming weekly on Wednesdays.

[03/23/17 - 09:03 AM]
E!'s "Second Wives Club" Premieres Thursday May 4th at 9PM ET/PT
The eight-episode, hour-long docu-series - previously known as "Famously Married" - follows six women who are married or engaged to wealthy, powerful men.

[03/23/17 - 09:01 AM]
Starz to Premiere Comedy Legend Documentary, "Robert Klein Still Can't Stop His Leg," on Network Television on March 31st
Klein, Billy Crystal, Bill Maher, Jerry Seinfeld, Jon Stewart, Jay Leno, Don Rickles and Ray Romano are among those featured.

[03/23/17 - 09:00 AM]
History's New Series "Road Hauks" Premieres Saturday, April 8 Following the Return of "Counting Cars"
Kenny Hauk and his crew of expert mechanics and fabricators at Hauk Designs are history buffs who pride themselves on the ability to make builds that are both historic and have high-horsepower.

[03/23/17 - 08:02 AM]
Unbreakable! First Look and Guest Stars Announced for "Unbreakable Kimmy Schmidt" Season 3
This season brings some incredible new guest stars to Kimmy's world, including Laura Dern, Daveed Diggs, Rachel Dratch, Ray Liotta, Andrea Martin and Maya Rudolph.

[03/23/17 - 08:00 AM]
CBS Renews 18 Series for the 2017-2018 Season
Among the pickups are newcomers "Bull," "Kevin Can Wait," "MacGyver," "Man with a Plan" and "Superior Donuts."