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[06/10/08 - 03:09 PM]
Get Your Rock On! MTV to Exclusively Premiere New Movie Musical "The American Mall" from Executive Producers of "High School Musical" Monday, August 11 at 9:00 PM ET/PT
Plus: "The American Mall" movie DVD and soundtrack will be made available to own on Tuesday, August 12.

[via press release from MTV]

GET YOUR ROCK ON! MTV TO EXCLUSIVELY PREMIERE NEW MOVIE MUSICAL "THE AMERICAN MALL" FROM EXECUTIVE PRODUCERS OF "HIGH SCHOOL MUSICAL" MONDAY, AUGUST 11 AT 9:00 PM ET/PT

Own "The American Mall" DVD and Soundtrack on Tuesday, August 12

Official Website � TheAmericanMall.com � Launches with Exclusive Footage and Bonus Material

Santa Monica, CA (June 10, 2008) � Love and dreams are not for sale this summer as MTV exclusively premieres "The American Mall" on Monday, August 11 at 9:00 p.m. ET/PT. The ultimate mall experience begins with the launch of the official website at http://www.TheAmericanMall.com. From the executive producers of "High School Musical," "The American Mall" movie DVD and soundtrack will be made available to own for die-hard fans on Tuesday, August 12.

A full-blown national media plan both on and off MTV will launch in the upcoming weeks to support the premiere of the movie musical. Highlights include TV and print advertising, mobile, radio, grass roots marketing and mall advertising.

Set in the kind of mall that's always been a home away from home for teens everywhere, "The American Mall" is the story of Ally, a hardworking young woman whose mother has owned a music shop that's been the soul of the mall ever since it opened when Ally was a kid. Ally's singer/songwriter dreams seem to come closer to fruition when she meets Joey, a musician who's moonlighting as a janitor at the mall in order to support his own rock star ambitions. While Joey understands her songs (and heart) like no one else, Ally's happiness and the fate of the music store are threatened when the mall owner's spoiled daughter Madison � who will stop at nothing to get what she wants � becomes involved.

The campaign kicks off with the online destination for "The American Mall" featuring exclusive behind-the-scenes footage, photos, bios and a community for mall-aholics. Viewers will feel like they are on the actual set and a member of the crew by accessing personal video diaries created by the stars of the movie. In addition, Autumn Reeser, who plays the mall owner's daughter, will give a private tour of the shopping mall where the movie was filmed. Fans can share their very own mall experiences from first date to favorite/least favorite store to best mall food court, plus blog about the upcoming movie at the ultimate mall destination.

The first look of the trailer premiered during the MTV Movie Awards on Sunday, June 1. Making their first appearance at the show, Nina Dobrev, Rob Mayes and Autumn Reeser introduced "The American Mall" trailer from the red carpet.

"The American Mall" stars Nina Dobrev ("Degrassi: The Next Generation") as Ally, Rob Mayes as Rob, Autumn Reeser ("The O.C.," "Lost Boys: The Tribe") as Madison Huxley, Yassmin Alers ("Rent") as Erin, Ally's mom, and Al Sapienza ("The Sopranos") as shopping mall owner and Madison's dad, Max Huxley. Rounding out the cast are Wade Allaiin Marcus as Ricky, Neil Haskell ("So You Think You Can Dance") as Drew, David Baum as Stavros, Brooke Lyons ("American Dreams") as Dori, Blythe Auffarth ("Veronica Mars") as Alexa, Bresha Webb ("Lincoln Heights") as Little Penny, Bianca Collins ("Unfabulous") as Mia and Rodney To as Ben. Shawn Ku directs the movie and choreographs the musical numbers with Bonnie Story ("High School Musical"). Arata Matsushima, Barry Rosenbush, Jeff Yapp and Lisa Silfen are executive producers. Serving as producers are Bill Borden and Terry Spazek.

Official sponsors of "The American Mall" are Sears and Clean & Clear.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





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· AMERICAN DREAMS (NBC)
· AMERICAN MALL, THE (MTV)
· LINCOLN HEIGHTS (ABC FAMILY)
· OC, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)
· SOPRANOS, THE (HBO)
· VERONICA MARS (CW)











[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.

[08/21/14 - 02:56 PM]
NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for "The 66th Emmy(R) Awards" Live on Mon., Aug. 25
"Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint.

[08/21/14 - 01:35 PM]
GSN Greenlights Season Four of Emmy(R) Nominated Hit Series "The Chase" and Season Two of Matchmaking Show "It Takes a Church"
Both seasons - of 20 and eight episodes, respectively - will air in 2015.

[08/21/14 - 12:54 PM]
WE tv Is Getting in the Box - The "Sex Box" - Network Greenlights First-Ever Extreme Relationship Therapy Series for 2015 Premiere
The first season will feature nine, one-hour episodes.

[08/21/14 - 12:08 PM]
It's Manzo Mania! Caroline and Family Return with Series Premiere of Bravo Media's "Manzo'd with Children"
"The Real Housewives of New Jersey" spin-off will premiere with back-to-back episodes on Sunday, October 5 at 9:00/8:00c.

[08/21/14 - 11:18 AM]
The Hub Network's App Is Honored with the National Parenting Center Seal of Approval
In its review of the Hub Network's app, The National Parenting Center praised the app for its wholesome entertainment, interactivity and the manner in which it is organized.

[08/21/14 - 11:11 AM]
The Search for the Next "MasterChef" Begins with Open Casting Calls Starting Saturday, September 13
Calls are set for New York City, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Cleveland, San Diego, San Antonio, Memphis and New Orleans in the coming weeks.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 11:06 AM]
Breeders' Cup Challenge Series Features Travers Stakes on Saturday at 4:30 PM ET on NBC and TVG Pacific Classic on Sunday at 8 P.M. ET on NBCSN
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[08/21/14 - 10:51 AM]
Video: "Foo Fighters: Sonic Highways" - Trailer (HBO)
The eight-part documentary series premieres Friday, October 17 at 11:00/10:00c.

[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:42 AM]
Go Under the Covers with Discovery Fit & Health for Sextember, A Month-Long Exploration of Sex in America
Every weeknight at 10:00/9:00c beginning September 1, the network will encore provocative programming from Discovery's complete library of content.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.