or


[06/10/08 - 03:09 PM]
Get Your Rock On! MTV to Exclusively Premiere New Movie Musical "The American Mall" from Executive Producers of "High School Musical" Monday, August 11 at 9:00 PM ET/PT
Plus: "The American Mall" movie DVD and soundtrack will be made available to own on Tuesday, August 12.

[via press release from MTV]

GET YOUR ROCK ON! MTV TO EXCLUSIVELY PREMIERE NEW MOVIE MUSICAL "THE AMERICAN MALL" FROM EXECUTIVE PRODUCERS OF "HIGH SCHOOL MUSICAL" MONDAY, AUGUST 11 AT 9:00 PM ET/PT

Own "The American Mall" DVD and Soundtrack on Tuesday, August 12

Official Website � TheAmericanMall.com � Launches with Exclusive Footage and Bonus Material

Santa Monica, CA (June 10, 2008) � Love and dreams are not for sale this summer as MTV exclusively premieres "The American Mall" on Monday, August 11 at 9:00 p.m. ET/PT. The ultimate mall experience begins with the launch of the official website at http://www.TheAmericanMall.com. From the executive producers of "High School Musical," "The American Mall" movie DVD and soundtrack will be made available to own for die-hard fans on Tuesday, August 12.

A full-blown national media plan both on and off MTV will launch in the upcoming weeks to support the premiere of the movie musical. Highlights include TV and print advertising, mobile, radio, grass roots marketing and mall advertising.

Set in the kind of mall that's always been a home away from home for teens everywhere, "The American Mall" is the story of Ally, a hardworking young woman whose mother has owned a music shop that's been the soul of the mall ever since it opened when Ally was a kid. Ally's singer/songwriter dreams seem to come closer to fruition when she meets Joey, a musician who's moonlighting as a janitor at the mall in order to support his own rock star ambitions. While Joey understands her songs (and heart) like no one else, Ally's happiness and the fate of the music store are threatened when the mall owner's spoiled daughter Madison � who will stop at nothing to get what she wants � becomes involved.

The campaign kicks off with the online destination for "The American Mall" featuring exclusive behind-the-scenes footage, photos, bios and a community for mall-aholics. Viewers will feel like they are on the actual set and a member of the crew by accessing personal video diaries created by the stars of the movie. In addition, Autumn Reeser, who plays the mall owner's daughter, will give a private tour of the shopping mall where the movie was filmed. Fans can share their very own mall experiences from first date to favorite/least favorite store to best mall food court, plus blog about the upcoming movie at the ultimate mall destination.

The first look of the trailer premiered during the MTV Movie Awards on Sunday, June 1. Making their first appearance at the show, Nina Dobrev, Rob Mayes and Autumn Reeser introduced "The American Mall" trailer from the red carpet.

"The American Mall" stars Nina Dobrev ("Degrassi: The Next Generation") as Ally, Rob Mayes as Rob, Autumn Reeser ("The O.C.," "Lost Boys: The Tribe") as Madison Huxley, Yassmin Alers ("Rent") as Erin, Ally's mom, and Al Sapienza ("The Sopranos") as shopping mall owner and Madison's dad, Max Huxley. Rounding out the cast are Wade Allaiin Marcus as Ricky, Neil Haskell ("So You Think You Can Dance") as Drew, David Baum as Stavros, Brooke Lyons ("American Dreams") as Dori, Blythe Auffarth ("Veronica Mars") as Alexa, Bresha Webb ("Lincoln Heights") as Little Penny, Bianca Collins ("Unfabulous") as Mia and Rodney To as Ben. Shawn Ku directs the movie and choreographs the musical numbers with Bonnie Story ("High School Musical"). Arata Matsushima, Barry Rosenbush, Jeff Yapp and Lisa Silfen are executive producers. Serving as producers are Bill Borden and Terry Spazek.

Official sponsors of "The American Mall" are Sears and Clean & Clear.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2008]  
S
M
T
W
T
F
S


· AMERICAN DREAMS (NBC)
· AMERICAN MALL, THE (MTV)
· LINCOLN HEIGHTS (ABC FAMILY)
· OC, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)
· SOPRANOS, THE (HBO)
· VERONICA MARS (CW)











[05/26/15 - 08:40 AM]
National Geographic Channel Breathes New Life Into the Tragic Story of the Holocaust Through Anne Frank's Eyes
"Anne Frank's Holocaust," a two-hour special, premieres Sunday, June 21 at 9:00/8:00c.

[05/26/15 - 08:39 AM]
New Series "Ballers," Starring Dwayne Johnson, Debuts June 21, Exclusively on HBO
John David Washington, Omar Miller, Donovan Carter, Troy Garity, Rob Corddry, London Brown Jazmyn Simon also star in the 10-episode series.

[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.