or


[06/18/08 - 10:21 AM]
CBS Creates a True Cross-Platform Interactive Web Experience for "The Insider"
"The inspiration for TheInsider.com comes from fan feedback complaining about the confusing array of existing celebrity blogs today," said CBS Interactive's Anthony Soohoo.

[via press release from CBS]

CBS CREATES A TRUE CROSS-PLATFORM INTERACTIVE WEB EXPERIENCE FOR "THE INSIDER"

TheInsider.com" to Redefine How Fans Get Their Daily Entertainment Fix on Multiple Complementary Platforms

New Experience Launches With a Passionate Base of Millions of Daily Television Viewers and More than 3 Million Online Users Plus the CBS Mobile Footprint

CBS announced today the sneak peek release of THEINSIDER.COM, a new Web site that will provide a true cross-platform interactive experience for fans of "The Insider," the syndicated daily entertainment news show. By combining one of television's leading entertainment news programs with best-in-class social and communication capabilities, the site redefines how fans discover, explore and enjoy their daily dose of all things pop culture. For a sneak peek, visitors can log on to THEINSIDER.COM.

"The inspiration for TheInsider.com comes from fan feedback complaining about the confusing array of existing celebrity blogs today," said Anthony Soohoo, Senior Vice President and General Manager, Entertainment, CBS Interactive. "Time and time again we heard from fans frustrated by time spent going from one blog to the next trying to �be in the know' on the latest celebrity gossip. Adding to the frustration was how cumbersome it was to discuss what they were finding with friends. The underlying theme to what we were hearing was, 'Can't you put this all in the same place?'"

THEINSIDER.COM will have all the day's latest celebrity news and information delivered in an easy-to-use way that brings a fresh perspective to the celebrity news category by enabling users to easily interact not just with each other, but with the content itself, furthering interest between fans and "The Insider" experience. While on the site, users will be able to influence the pulse of what's hot through their online activities and interact with their friends, including their connections from Facebook, to quickly and easily talk about the topics users are most passionate about as it happens, making THEINSIDER.COM the Web destination for celebrity "water cooler" discussions.

"We saw a tremendous opportunity to mirror the success and symbiotic relationship that CBS Sports has with CBSSports.com," said John Nogawski, President of CBS Television Distribution. "THEINSIDER.COM will allow our loyal fans on TV the opportunity to satisfy their appetite for entertainment news in an interactive community fueled by our unique content, anytime and anywhere on the computer or on their mobile device."

With strong promotional integration from daily on-air broadcast multiple times a day, the award-winning editorial team will provide fans on-air and online with exclusive celebrity interviews and breaking news. THEINSIDER.COM's unrivaled community experience, built around pop culture and celebrity topics, presents advertisers with an ideal destination to reach a highly coveted demographic across media platforms. The site, which is available in beta starting today, will launch in the third quarter. By providing users with a pre-launch sneak peek THEINSIDER.COM team will benefit from learning from the online community and will be able to make pre-launch changes to the site.

Terry Wood, President of Creative Affairs and Development for CBS Television Distribution commented, "With millions of viewers each day, 'The Insider' has established itself as credible, engaging television. We are thrilled to extend the brand, which is chock-full of content, to these other platforms where users demand excitement, engagement and credibility on a 24/7 basis. We have industry-leading resources, news producers, writers and correspondents, so we'll be able to deliver users of THEINSIDER.COM an exciting, �inside entertainment' experience."

"We built a new experience to harness the natural social interactions that are already happening today by providing a fun place for fans to share, express and connect to each other about everything pop culture," said Jeff Clark, Vice President and General Manager, Social Media, CBS Interactive. "Being able to redefine this new platform with 'The Insider,' a proven brand with a dedicated passionate audience, should lead to more online activity and engagement. Plus we added mobile capability. This really is the first time each platform has been optimized across TV the Internet and Mobile in each respective world."

Brad Bessey, Co-Executive Producer for "Entertainment Tonight" and Senior Consultant for "The Insider" commented, "With the launch of the new THEINSIDER.COM, we have created a 360-degree bridge between our online and on-air Insider brands. We will continue to break celebrity news with a twist: online users are now able to blog their perspective and insights with the possibility of their content actually airing in the show, thus becoming insiders themselves."

THE INSIDER, which reaches nearly 3 � million viewers each day, is produced and distributed by CBS Television Distribution in Hollywood, Calif. Linda Bell Blue is Executive Producer. Lara Spencer is Anchor; Pat O'Brien, Victoria Recano and Steven Cojocaru are Correspondents. CBS Television Distribution is a unit of CBS Corp.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, oversees all CBS consumer Interactive properties including CBS.com, the CBS Audience Network, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm, Wallstrip, and MobLogic.tv. Content distributed throughout CBS-owned properties and partner Web sites includes network and original programming, live shows produced exclusively for the Internet as well as clips, podcasts and mob-isodes of CBS shows, among other features.





  [june 2008]  
S
M
T
W
T
F
S


· ENTERTAINMENT TONIGHT (SYNDICATION)
· OMG! INSIDER (SYNDICATION)









[08/19/14 - 05:15 PM]
"Brooklyn Nine-Nine" Cuffs Eva Longoria as Guest Star on Three-Episode Arc This Fall on FOX
She'll play a defense attorney who catches Jake's (Andy Samberg) attention when she faces off against him in court.

[08/19/14 - 04:40 PM]
NBC Drops "Working the Engels" in Favor of Back-to-Back Originals from "Welcome to Sweden"
The Peacock will opt for new episodes of "Sweden" at 9:00/8:00c and 9:30/8:30c beginning this Thursday, August 21.

[08/19/14 - 03:04 PM]
"Bad Girls Club: Redemption" Premieres October 7 at 8PM ET/PT on Oxygen
This season, the best of the bad move into a LA mansion, ready to ride the rocky road to change, while making new friends and facing off with old enemies along the way.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 01:01 PM]
Springfield Celebrates "The Simpsons'" 25th Anniversary with a Special Mural on Monday, August 25
Special guest Yeardley Smith, comedic actress and voice of "Lisa Simpson," will be in Springfield to celebrate the mural, sign autographs and take questions during the event.

[08/19/14 - 12:29 PM]
Jason Taylor, Kevin Gilbride & Paul Burmeister Join Mike Florio on "Pro Football Talk" for 2014 NFL Season
In addition, Mike Ryan, who boasts 26 NFL seasons of athletic training experience, will join PFT to provide perspective on injuries and sports medicine.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 11:21 AM]
Hip-Hop Artist, Television Host and Actor Shad Moss, a.k.a. Bow Wow, Joins the Cast of "CSI: Cyber"
Moss will play hacker Brody "Baby Face" Nelson. Nineteen going on 20, Nelson is a cyber-intrusion savant.

[08/19/14 - 10:57 AM]
Sink Your Teeth Into Season One of Robert Rodriguez's Critically-Acclaimed "From Dusk Till Dawn: The Series" Available August 19 on Netflix
The Netflix launch comes on the heels of a recent announcement from El Rey Network that the series will begin production on season two in Austin, TX this October.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 10:40 AM]
"Untold with Maria Menounos" Returns Thursday, August 28th at 8:00PM ET/PT
This time "Untold" goes beyond the headlines to take a closer look at three major pop culture topics: "Star Stalkers," "Rags to Reality" and the "EDM-Pire."