or


[06/19/08 - 03:23 PM]
Rainbow Media Sets New Management Team for Sundance Channel and IFC
Evan Shapiro will run IFC tv and Sundance Channel while Laura Michalchyshyn and Jennifer Caserta are named General Managers.

[via press release from Rainbow Media Holdings]

Rainbow Media Sets New Management Team for Sundance Channel and IFC

Evan Shapiro promoted to President, IFC tv and Sundance Channel

Laura Michalchyshyn and Jennifer Caserta named General Managers

NEW YORK, N.Y. - June 19, 2008 - Rainbow Media today announced a new senior management team for Sundance Channel and IFC tv, which follows the company's recent completion of the acquisition of Sundance Channel.

Evan Shapiro, currently Executive Vice President and General Manager of IFC tv, has been named President, IFC tv and Sundance Channel and will oversee both networks. Laura Michalchyshyn, formerly Sundance Channel's Executive Vice President and General Manager, Programming and Creative Affairs has been named Executive Vice President and General Manager of Sundance Channel.

Jennifer Caserta, formerly IFC tv's Executive Vice President of Marketing, Scheduling and Alternative Platforms has been named Executive Vice President and General Manager of IFC tv. Michalchyshyn and Caserta will both report to Shapiro. Shapiro will continue to report to Ed Carroll, President, Rainbow National Entertainment Services.

The new team will be responsible for strategically integrating Sundance Channel into Rainbow Media's existing portfolio of entertainment brands, while harnessing the company's resources and proven programming expertise to position each network for continued growth and to further strengthen each network's distinct brand.

"This structure will allow Rainbow to expand its leadership position in the world of independent film while keeping absolutely distinct the brand personalities and programming mandates of these two networks," stated Carroll.

"At the helm of IFC, Evan has demonstrated strong leadership, programming, and branding skills and will bring that expertise to his new role leading both Sundance Channel and IFC tv. Among his priorities will be to keep these brands clearly differentiated as they continue to pursue separate destinies."

Added Carroll: "Laura Michalchyshyn has deep roots within Sundance Channel and a real understanding of the brand. She has also demonstrated keen programming instincts in creating some of Sundance Channel's most successful original series. Jen Caserta has been integral in making the IFC brand synonymous with edgy, thought-provoking entertainment on platforms ranging from television to VOD to broadband."

Evan Shapiro was named Executive Vice President and General Manager of The Independent Film Channel (IFC tv) in January 2005. In this role, he oversaw the day-to-day operations of the network and directed all efforts as it related to program development, production, scheduling, marketing, and sponsorship. During Shapiro's tenure at IFC tv, the network produced a number of thought-provoking and acclaimed original documentaries and specials, including This Film Is Not Yet Rated, which premiered at the Sundance Film Festival in 2006 and prompted the MPAA to discuss making changes to its film ratings process. In 2005, the network unveiled the innovative web/TV integrated user-generated content initiative for filmmakers, IFC Media Lab.

Under Shapiro's leadership, IFC tv's original programming slate has significantly expanded to include IFC original series, including "The Whitest Kids U' Know" and the upcoming "Z Rock." Shapiro joined IFC in 2004 as senior vice president of marketing. Prior to joining IFC, he was senior vice president of marketing for Court TV, where his campaigns for "Forensic Files" garnered several top awards. In 1996, Shapiro formed a marketing agency called FourFront, which he ran until joining Court TV. With clients such as HBO, Court TV, A&E, Microsoft and Universal Pictures, he developed marketing campaigns, events and guerrilla strategies for some of the world's top brands.

As Executive Vice President & General Manager, Programming and Creative Affairs for Sundance Channel, Laura Michalchyshyn was responsible for all creative expressions of the Sundance Channel brand, both on and off-air, including original programming, film and documentary acquisition, program planning, on-air promotion and the creative strategy of all channel branding. She supervised the production of original programs such as "Big Ideas for a Small Planet," "Iconoclasts," "TransGeneration," "Nimrod Nation," "Sin City Law," and "Live from Abbey Road," as well as numerous documentary features. She was also responsible for the acquisition of television series including "Slings & Arrows," "City of Men," "Sign´┐Ż Chanel," "Kath & Kim," and "Terminal City," and films such as Leonard Cohen: I'm Your Man, Darwin's Nightmare, 40 Shades of Blue, Marc Jacobs & Louis Vuitton and The Corporation. Under her direction the network has launched new destinations such as "Asia Extreme," "Hangover Theater," "Sonic Screen," and "THE GREEN."

Prior to Sundance Channel, Michalchyshyn served for over seven years as Senior Vice President, Dramatic Programming for Alliance Atlantis, where she achieved international recognition and acclaim for her programming and film production contributions. In 1995, Michalchyshyn was part of the management team that launched the first Canadian women's cable channel, WTN, where she worked as Program Manager responsible for scheduling and acquiring movies, series and documentaries. For three years at WTN she also produced an ongoing half-hour short film series which launched the careers of many emerging Canadian filmmakers.

As Executive Vice President of Marketing, Communications, Scheduling, and Alternative Programming for IFC tv, Jennifer Caserta has been managing the network's marketing, branding, events, and online and on-demand programming efforts, as well the development of new business opportunities. Caserta directed some of IFC tv's most innovative multi-platform marketing, communication and programming initiatives, including the recent re-launch of IFC.com. She served as executive producer on the IFC series "The Whitest Kids U' Know," and on the IFC.com shows "Lunchbox," "Good Morning Internet," "Get Hit," and "The Mary Van Note Show."

Prior to this, Caserta was Executive Vice President and General Manager of the music network fuse and served as Vice President of Ad Sales Marketing for Court TV. She began her cable career at The Food Network in consumer and ad sales marketing and was Director of Marketing at Oxygen, where she launched the advertising sales marketing team. She has won a number of industry awards for her work at Court TV and IFC, including Promax/BDA, Reggies, and Mark Awards.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.





  [june 2008]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[08/04/15 - 04:40 PM]
David Alan Grier Gives Paws to the Cowardly Lion in NBC's "The Wiz Live!"
Grier will play the Cowardly Lion, who asks Dorothy if he can join her in her journey down the Yellow Brick Road and ask the Wiz for some courage, which he is severely lacking.

[08/04/15 - 03:22 PM]
Floyd Mayweather to Face Andre Berto Saturday, Sept. 12 at MGM Grand Garden Arena Live on Showtime PPV(R)
If triumphant, Mayweather would match the record of the late heavyweight champion Rocky Marciano, who retired in April 1956 with a record of 49-0.

[08/04/15 - 02:08 PM]
Rousey Wave Swells Numbers for FOX Sports 1
FOX Sports spins the numbers for Saturday, August 1.

[08/04/15 - 12:54 PM]
Syfy and Universal Cable Productions' "The Magicians" Begins Season One Production in Vancouver
The 13 episode season will air in early 2016 on Syfy.

[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 12:02 PM]
Casting News: "DC's Legends of Tomorrow" Gets Savage
Danish actor Casper Crump has been cast as the immortal Vandal Savage.

[08/04/15 - 11:26 AM]
Animal Planet Runs 12-Hour Marathon of Lion Programming, Dedicated to Cecil the Lion, On August 10 -- World Lion Day
Animal Planet's roaring about World Lion Day to honor the majestic lion - one of the most revered species on the planet - whose numbers are in decline.

[08/04/15 - 11:20 AM]
ABC Announces Kristen Bell Will Host "It's Your 50th Christmas, Charlie Brown" Special, Airing November 30
The anniversary special will celebrate 50 years of the iconic classic that has brought joy and a television watching tradition at the holidays for generations of fans.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 10:37 AM]
Showtime(R) Sets World Television Premiere Date for "Prophet's Prey"
The film, due on Saturday, October 10, focuses on the tyrannical cult leader Warren Jeffs.

[08/04/15 - 10:37 AM]
FOX Sports Telecasts Premier Boxing Champions Under Multi-Year Media Rights Deal
FOX Sports 1 premieres "Toe-to-Toe Tuesdays," a new, live primetime boxing series on Tuesday, Sept. 8 (9:00 PM ET), which continues for a total of 21 shows through the end of June.

[08/04/15 - 10:32 AM]
The Jackson Family Legacy Lives on in New Series, "The Jacksons: Next Generation," Premiering October 2nd on Lifetime
The series focuses on the third generation of the famed Jackson family - Taj, Taryll and TJ - Tito Jackson's sons and nephews of the famed Jackson 5.

[08/04/15 - 10:26 AM]
Video: "Sneaky Pete" Trailer Starring Giovanni Ribisi and Guest Starring Bryan Cranston!
The pilot is executive produced by David Shore, Bryan Cranston and Seth Gordon and will be available on Amazon for free for only 30 days beginning this Friday, August 7.

[08/04/15 - 10:11 AM]
Video: El Rey Network and Miramax(R) Release Robert Rodriguez Featurette from Season Two of the Supernatural Crime Saga "From Dusk Till Dawn: The Series"
Rodriguez gives viewers an exclusive glimpse at the new season.

[08/04/15 - 10:04 AM]
"Drunk History" Season 3 Premieres Tuesday, September 1 at 10:30 p.m. on Comedy Central
Tony Hale, Greg Kinnear, Justin Long, Christopher Meloni, Stephen Merchant and Jason Ritter guest star in the season opener.