or


[06/24/08 - 01:14 PM]
Multi-Platform Viewing Highlights for June 16-23, 2008
ABC, ABC Family, Disney Channel and Canada's Family Channel spin the numbers for their respective broadcasts of "Camp Rock."

[via press release from ABC]

Multi-Platform Viewing Highlights for June 16-23, 2008

Disney Rocks the Summer with Unprecedented Multi-Platform Premiere Weekend Roll-out of Disney's "Camp Rock"

Across the U.S. and Canada, Disney's "Camp Rock" Reaches a Staggering 22.4 Million Unique Total Viewers, with More than 21.0 Million in the U.S. Alone

The Week's No. 1 TV Show in Kids 6-11 and Tweens 9-14, Friday's Debut of Disney's "Camp Rock" is the Fourth-Most-Watched Entertainment TV Program Overall

The Opening of Disney's "Camp Rock" on Disney Channel Becomes Cable's Most-Watched Entertainment Telecast of the 2007-08 Season and Ranks No. 1 Overall in Tweens 9-14

Disney's "Camp Rock" Premiere on ABC Hits a Bull's-Eye in Target Demos, Standing as the Top Summer Saturday Entertainment Telecast on Any Broadcast Net in Nearly 6 Years

Sunday's No. 1 TV Telecast in Disney Channel's Target Kid 6-11 and Tweens 9-14 Demos, Disney's "Camp Rock" Debuts as ABC Family's No. 1 Movie Broadcast on Record

Canada's No. 1 Telecast of the Day in Target Kids, Family Chanel's Debut of Disney's "Camp Rock" Opens as the Net's No. 1 Movie Ever in Key Kids 8-14, and No. 2 Ever in Total Viewers, Kids 6-11 and Tweens 9-14

Disney.com's Online Streaming Event of "Camp Rock" Breaks Several One-Day Traffic Records, Delivering the Website's Highest Daily Unique Visitor Traffic to Broadband Area Disney.com XD to Date, More Than Doubling the Previous One-Day Traffic Record

The "Camp Rock" Channel in Disney.com XD Draws More Views in One Day Than Any Other DXD Channel Has Ever Recorded in a Full Week

Multi-Platform Performance Highlights � June 20-23, 2008

In response to the success of Disney's unprecedented multi-platform roll-out of "Camp Rock," Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group said: "Great creative content defines the Disney-ABC Television Group, and �Camp Rock' is the latest example. Our ability to leverage the strength of our entire portfolio to successfully launch this property beyond a single channel or a single viewing platform creates an unparalleled foundation for future growth, and is yet another example of what sets us apart in the industry."

� Across the U.S. and Canada, Disney's "Camp Rock" reached a staggering 22.4 million unique Total Viewers, with more than 21.0 million in the U.S. alone.

� In key kid targets across the U.S. and Canada, Disney's "Camp Rock" reached almost 5.8 million unique Kids 6-11 and more than 6.0 million Tweens 9-14 over its three debuts on its unprecedented three-network premiere weekend on Disney Channel (6/20), ABC (6/21) and ABC Family (6/22).

� For the week, the opening of Disney's "Camp Rock" on Disney Channel was TV's No. 1 program in Kids 6-11 (3.5 million/14.5 rating) and Tweens 9-14 (3.4 million/13.8 rating), and the No. 4-ranked entertainment program on all of television in Total Viewers (8.9 million).

� Seen by 8.9 million viewers in its Disney Channel debut on Friday night, Disney's "Camp Rock" became cable's most-watched entertainment telecast of the 2007-08 season, ranked No. 1 overall in Tweens 9-14 and qualified as the No. 1 Summer Friday TV telecast of 2008 in Total Viewers, Kids 6-11 (3.5 million/14.5 rating) and Tweens 9-14 (3.4 million/13.85 rating).

� Disney's "Camp Rock" online streaming event at Disney.com (launched 5 p.m. P.T./8 p.m. E.T. June 23) broke several one-day traffic records, already delivering the website's highest daily Unique visitor traffic to broadband area Disney.com XD, more than doubling the previous one-day traffic record set on 8/6/07 (953,592 vs. 465,421). Additionally, the "Camp Rock" channel in Disney.com XD drew more views in one day (6/23/08) than any other DXD channel has ever recorded in a full week (all data internal HBX tracking.) Editor's note: The Disney.com Camp Rock streaming event ends at 12 a.m. P.T. on June 24.

Disney Channel, Friday, June 20, 2008 (8:00 � 9:55 p.m.):

� Against all cable telecasts in 2007/08, Disney's "Camp Rock" became the No. 1 entertainment telecast in Total Viewers (8.9 million) and No. 1 telecast overall in Tweens 9-14 (3.4million/13.8 rating).

� Disney's "Camp Rock" qualified as TV's No. 1 Friday night telecast of Summer 08 in Total Viewers (8.9 million), Kids 6-11 (3.5 million) and Tweens 9-14 (3.4 million).

� Disney's "Camp Rock" debuted as Disney Channel's No. 2 original movie of all time in Total Viewers (8.9 million), behind only last summer's record-setting "High School Musical 2." In fact, "Camp Rock" opened as the net's No. 1 non-sequel DCOM of all time in Total Viewers, besting the premiere telecast of "High School Musical," and now stands as the No. 3 non-sequel cable original movie of all time.

� Half of all available Kids 6-11 (49 U.S. share) and Tweens 9-14 (47 share) tuned in to watch Disney's "Camp Rock" debut, which attracted two-thirds of all available Girls 6-11 (66 share) and Tween Girls (64 share).

ABC, Saturday, June 21, 2008 (8:00 � 10:26 p.m.):

� On ABC, Disney's "Camp Rock" reached 8.2 million unique Total Viewers, and 1.2 million unique Kid 6-11 and Tween 9-14 viewers.

� On its ABC play, Disney's "Camp Rock" hit another bull's-eye in its targeted demos of Kids 6-11 (3.1 rating) and Tweens 9-14 (3.2 rating), registering as the highest-rated summer Saturday entertainment telecast on any of the broadcast networks in nearly 6 years � since 7/13/02, NBC's telecast of the theatrical "Men in Black."

� In key kid, tween and teen demos (Kids 2-11/Tweens 9-14/Teens 12-17), Disney's "Camp Rock" boosted "The Wonderful World of Disney" to the franchise's best numbers since December 2006 � since 12/17/06, the broadcast premiere of the Disney theatrical "The Santa Clause 2."

ABC Family, Sunday, June 22, 2008 (8:00 � 10:26 p.m.):

� On ABC Family, Disney's "Camp Rock" reached 5.8 million unique Total Viewers, 1.9 million Kids 6-11 and 2.1 million Tweens 9-14.

� Sunday's No. 1 TV telecast in Disney Channel's target Kid 6-11 (1.3 million/5.3 rating) and Tweens 9-14 (1.5 million/5.9 rating) demos, Disney's "Camp Rock" debuted as ABC Family's No. 1 movie broadcast on record.

Canada: Friday, Family Channel - Camp Rock (6/20/2008, 8pm-9:30pm)

� Disney's "Camp Rock" stood as the No. 1 telecast of the day across all Canada in Kids 6-11 and Tweens 9-14, and was the No. 1 entertainment telecast of the day in Total Viewers.

� Disney's "Camp Rock" premiere on Canada's Family Channel was the Net's No. 1 movie broadcast ever in key target demo Kids 8-14 (419,000), and the second-most-watched movie ever in Total Viewers (848,000), Kids 6-11 (262,000) and Tweens 9-14 (374,000).

Disney Channel.com/Disney.com/DXD (6/23/08, launched 5 p.m. P.T./8 p.m. E.T.)

� Disney's "Camp Rock" online streaming event at Disney.com (launched 5 p.m. P.T./8 p.m. E.T. June 23) broke several one-day traffic records, already delivering the website's highest daily Unique visitor traffic to broadband area Disney.com XD, more than doubling the previous one-day traffic record set on 8/6/07 (953,592 vs. 465,421).

� Additionally, the "Camp Rock" channel in Disney.com XD drew more views in one day (6/23/08) than any other DXD channel has ever recorded in a full week (all data internal HBX tracking.) Editor's note: The Disney.com Camp Rock streaming event ends at 12 a.m. P.T. on June 24.

Editors Please Note: Part of an unprecedented, far-reaching cross-platform rollout (June 20-23, 2008), the world premiere of Disney's "Camp Rock" aired Friday night on Disney Channel, followed by its broadcast premiere on the ABC Television Network on Saturday and ABC Family on Sunday. The movie also aired on Radio Disney and will premiere on Disney.com in Disney XD on Monday. Outside of the U.S., "Camp Rock" premiered Friday on Family Channel Canada and Quebec's VRAK.TV (dubbed in French) and will debut on Disney Channels around the world beginning in July.

(Source: Nielsen Media Research (Final National Ratings, Live + Same Day, 6/20-6/22/08). 2007/08: 10/1/07-6/22/08. Ratings based on national rating unless otherwise noted. Reach based on unduplicated viewers who watched 6 minutes or more. Disneychannel.com/DXD: Internal Tracking and Internal HBX data.





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· WONDERFUL WORLD OF DISNEY, THE (ABC)





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