[06/30/08 - 03:37 PM]
Hallmark Channel Lassos Locals Around the Country as Part of July Western Month
The network will utilize street teams and wild postings in New York, Los Angeles, Chicago, Atlanta and Boston to help promote "A Gunfighter's Pledge," premiering Saturday, July 5.

[via press release from The Hallmark Channel]


100 Cowboys to Run Wild to Promote Western-Themed Original Movie, "A Gunfighter's Pledge," Starring Luke Perry

Hallmark Channel will employ guerilla marketing tactics to promote the network's newest original movie, "A Gunfighter's Pledge," starring Luke Perry, premiering Saturday, July 5 (9-11 p.m., ET/PT). The network will utilize street teams and wild postings in New York, Los Angeles, Chicago, Atlanta and Boston to help drive viewer tune-in and local market awareness of the new original movie, as well as offer the opportunity for one lucky viewer to win an all-expense paid trip to an exclusive resort in Sedona, Arizona for the network's GO WEST! sweepstakes, part of July's "Rough N' Ready" month of Western-themed movies.

From June 30-July 2, Hallmark Channel will dispatch 20 cowboys each day in each city to interact with pedestrians in key areas, including Times Square and Rockefeller Plaza in NY; Venice Beach and the Santa Monica Pier in LA; Hyde Park and the Magnificent Mile in Chicago; Fenway Park and Boston Common in Boston; and Centennial Olympic Park and the Georgia Aquarium in Atlanta. Over the three days, the cowboys will include passersby in classic good vs. bad showdowns and deputize locals with Sheriff's badges featuring tune-in information for "A Gunfighter's Pledge," the "Rough N' Ready" festival, and entry information for the GO WEST! sweepstakes.

Wild postings will be executed in each of the five cities to create awareness for "A Gunfighter's Pledge" in the form of Old west style WANTED posters featuring an ink- block likeness of Luke Perry's character Matt Austin and the phrase, "a sheriff with nothing to lose." Tune-in information will drive viewers to the July 5 premiere of the movie.

In addition to guerilla marketing tactics, Hallmark Channel will drive tune-in to the movie via a national media campaign featuring cable, radio, online and print ads, as well as local spot buys on broadcast and cable television, and local radio via news and traffic sponsorships and promotions to support the street teams.

The GO WEST! sweepstakes will award one lucky winner a trip for two to the exclusive Enchantment Resort in Sedona, Ariz., including round-trip airfare, deluxe hotel accommodations, spa treatments and spending money. GO WEST! is tied to the network's month long "Rough N' Ready" on-air Western-themed movie festival featuring Western movies every night in July at 9 p.m.

"A Gunfighter's Pledge" stars Luke Perry as ex-lawman Matt Austin, who accidentally kills an innocent man while hunting Tate (Kim Coates, "Prison Break"), an outlaw who killed his family. Austin pledges to the dying man that he will return his body to his sister, Amaya (Jaclyn DeSantis, "Windfall"), at their family farm. Once there, he becomes embroiled in a dispute between Amaya and Horn (C. Thomas Howell, "24"), a landowner and businessman who is trying to force Amaya to sell him her land by any means necessary. Unbeknownst to Austin, Horn has hired Tate as part of a vicious posse, leading to an inevitable showdown with lives and livelihoods hanging in the balance.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 83 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD on April 2, 2008.

  [june 2008]  

· 24 (FOX)

[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."