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[06/30/08 - 12:03 PM]
NbcuniversalstorE.com Redesigns and Expands Online Marketplace to Include All NBC Universal Properties
The redesign also marks the launch of the official online store for Olympics-related event gear in anticipation of the 2008 Beijing Olympics.

[via press release from NBC]

NBCUNIVERSALSTORE.COM REDESIGNS AND EXPANDS ONLINE MARKETPLACE TO INCLUDE ALL NBC UNIVERSAL PROPERTIES

NBC Beijing Olympics Store Features Dozens of Exclusive Items Including Collectible Pins and Products From Nike & Ralph Lauren

Fans Will Now Be Able To Purchase Their Favorite Items From NBC Universal's Hit TV Shows With Easy-To-Use SeenON! Feature

UNIVERSAL CITY, Calif. - June 30, 2008 � NBC Universal along with longstanding partner Delivery Agent, Inc. have announced the redesign and expansion of the NBC Universal marketplace at www.nbcuniversalstore.com.

The newly revamped marketplace offers visitors an easy and more comprehensive experience for browsing, locating, and quickly purchasing both physical and digital products, from wallpapers to subscription services, all within the same transaction and all tied to their favorite NBCU shows and events.

The redesign also marks the launch of the official online store for Olympics-related event gear in anticipation of the 2008 Beijing Olympics. This assortment includes nearly 150 new items from apparel to collectibles, many of which are exclusive to the NBC Olympics Online Store. The Olympics store includes an assortment of 31 collectible pins, including The Fazzino Pin, a limited edition, highly collectible pin which captures the three-dimensional style of internationally renowned 3-D pop artist Charles Fazzino and depicts China's rich and colorful culture. Other items include; Beijing Opening/Closing Pin Set, Beijing Olympics 2008 Camera Pin, Beijing Logo T-Shirt and an Olympic Team Ring Bracelets. The Olympics store also includes apparel items from Ralph Lauren & Nike.

The new marketplace will also encompass the most broadcast and cable networks under one shopping umbrella, including NBC, Sci Fi, Bravo, USA Network, CNBC and NBC Sports. In addition, the site offers global navigation to NBCU's SeenON! environment where fans will now be able to purchase items from a wide variety of products from the sets of NBC Universal's hit television shows such as "The Office," "Lipstick Jungle" and "Deal or No Deal." Also available are limited edition SeenON! items via NBCU's auction platform, such as the one-of-a-kind My Name is Earl custom chopper that recently sold for $42,000.

"We are excited to offer fans of the NBC Universal family broadcast entities, a newly improved and expanded eCommerce platform and an unparalleled online shopping experience," said Kim Niemi, Senior Vice President, NBC Universal Television DVD, Music and Consumer Products Group.

"We are thrilled to announce the largest selection of Olympic merchandise ever. The Beijing assortment includes 150 new items, many of which are exclusive to the NBC Olympics Online Store. We are also introducing 31 new collectible Beijing pins, including the highly collectible Charles Fazzino limited edition pin," said Judith Dutch, Vice President, Retail Operations & Consumer Marketing. "The Olympic Online Store will also feature a total of 24 items that are only available through the online store and we will be featuring new and desirable merchandise with first time partner Ralph Lauren and returning partner, Nike."

"We value our partnership with NBC Universal and are thrilled to be part of the evolution of the NBCU marketplace," said Mike Fitzsimmons, CEO of Delivery Agent. "We've been working with NBC Universal for five years with the goal of the making NBCU's entertainment content shoppable. As we look forward with NBCU, we see many exciting ways to continue to grow their business by employing our best of breed content monetization solutions."

About NBC Universal Television DVD, Music and Consumer Products Group:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About NBC Universal Retail Operations and Consumer Marketing:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Retail Operations & Consumer Marketing centrally manages all Retail Operations for the Company serving distribution outlets for internally developed and licensed merchandise, housed in Rockefeller Center and the Online Store, (www.nbcuniversalstore.com). Retail Operations further manages all of NBC Studio Tours throughout Rockefeller Center.

About Delivery Agent, Inc.:

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!� (www.SeenON.com), the definitive online shopping destination for products seen on screen.





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· DEAL OR NO DEAL (NBC)
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